Higher Education

Design Basics, 8th Edition

  • includes CourseMate Printed Access Card
  • David A. Lauer College of Alameda, Emeritus
  • Stephen Pentak Ohio State University, Emeritus
  • ISBN-10: 0495915777  |  ISBN-13: 9780495915775
  • 320 Pages
  • Previous Editions: 2008, 2007, 2005
  • © 2012 | Published
  • College Bookstore Wholesale Price = $125.25
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture, encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access CourseMate, which provides studio art demonstrations, interactive exercises that help students explore the foundations of art, and an interactive eBook.

Features and Benefits

  • A flexible, modular organization enables instructors to use the text in any sequence. Each concept is covered in a two- to four-page spread, providing students with a resource and support that they can rely on throughout their art education and beyond.
  • A stunning full-color illustration program features an extensive variety of culturally diverse artworks, as well as examples from classic iconic works to contemporary visual culture.

Table of Contents

Part I: DESIGN PRINCIPLES.
1. Design Process.
2. Unity.
3. Emphasis and Focal Point.
4. Scale/Proportion.
5. Balance.
6. Rhythm.
Part II: DESIGN ELEMENTS.
7. Line.
8. Shape/Volume.
9. Pattern and Texture.
10. Illusion of Space.
11. Illusion of Motion.
12. Value.
13. Color.
Glossary.

What's New

  • 120 new images feature more contemporary art and design, including Anni Albers' surprising designs with found materials, Charlie Harper's influential illustration that combines geometry with a playful spirit; Henri Matisse' rejected steps on the way to completing his masterpiece, "The Pink Nude"; a similar unity in a painting by the Italian Mannerist Pontormo and the American Modern painter Elizabeth Murray; and a surprising comparison between an Ellsworth Kelly painted sculpture and fashion design by Francesco Costa for Calvin Klein!
  • New coverage of visual culture encourages students to see the elements and principles of design in the world around them such as icons, ads, web pages, animation and auto design. New graphic design sources from posters to typography are included.
  • The new edition features expanded coverage on texture, spatial relationships, implied motion, and color palettes.
  • Two paintings, new to this edition, by Gerome and Picasso, with a similar subject but contrasting realism and abstraction, are used throughout to compare and contrast visual language or style. The two images repeat in each chapter to emphasize that any example in the book can be a learning tool for many elements and principles. On the face of it these two works could hardly be more different, but in the course of the book's 13 chapters students will find similarities and equal sophistication of design. Many contain diagrams over the images to help students easily see the concept.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Non Media Edition

    ISBN-10: 1111353980 | ISBN-13: 9781111353988

    List Price = $143.95  | CengageBrain Price = $143.95  | College Bookstore Wholesale Price = $108.50

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + ArtBasics: An Illustrated Glossary and Timeline

ISBN-10: 1133071945  | ISBN-13: 9781133071945

List Price = $157.95  | College Bookstore Wholesale Price = $117.00

This Bundle Includes:

  • Design Basics
    List Price = $166.95  | CengageBrain Price = $166.95  | College Bookstore Wholesale Price = $125.25
  • ArtBasics: An Illustrated Glossary and Timeline
    List Price = $55.95  | CengageBrain Price = $55.95  | College Bookstore Wholesale Price = $41.75


Bundle: Color Basics + Design Basics (with Art CourseMate with eBook Printed Access Card), 8th

ISBN-10:  1133071953  | ISBN-13:  9781133071952

List Price = $367.95  | CengageBrain Price = $367.95  | College Bookstore Wholesale Price = $276.75

This Bundle Includes:

  • Color Basics
    List Price = $201.95  | CengageBrain Price = $201.95  | College Bookstore Wholesale Price = $151.50
  • Design Basics
    List Price = $166.95  | CengageBrain Price = $166.95  | College Bookstore Wholesale Price = $125.25


Bundle: Text + Art CourseMate with eBook Printed Access Card

ISBN-10:  1285255984  | ISBN-13:  9781285255989

List Price = $179.95  | College Bookstore Wholesale Price = $135.25

This Bundle Includes:

  • Design Basics
    List Price = $166.95  | CengageBrain Price = $166.95  | College Bookstore Wholesale Price = $125.25
  • Art CourseMate with eBook Printed Access Card
    List Price = $114.00  | College Bookstore Wholesale Price = $85.00


Bundle: Text + Art CourseMate with eBook, Art Studio Printed Access Card

ISBN-10:  1285255860 | ISBN-13:  9781285255866

List Price = $171.95  | College Bookstore Wholesale Price = $127.00

This Bundle Includes:

  • Design Basics
    List Price = $166.95  | CengageBrain Price = $166.95  | College Bookstore Wholesale Price = $125.25
  • Art CourseMate with eBook, Art Studio Printed Access Card
    List Price = $114.00  | College Bookstore Wholesale Price = $85.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Design Basics  (ISBN-10: 1111353980 | ISBN-13: 9781111353988)

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture, encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access CourseMate (available separately), which provides studio art demonstrations, interactive exercises that help students explore the foundations of art, and an interactive eBook.

List Price = $143.95  | CengageBrain Price = $143.95  | College Bookstore Wholesale Price = $108.50

Arts CourseMate with eBook Instant Access Code  (ISBN-10: 1111726159 | ISBN-13: 9781111726157)

Cengage Learning’s Art CourseMate brings course concepts to life with interactive learning, study tools, and exam preparation tools that support the printed textbook. Use Engagement Tracker to monitor student engagement in the course and watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. An interactive eBook allows students to take notes, highlight, search and interact with text-specific embedded media (such as quizzes, flashcards, and videos). Resources include "In the Studio" video demonstrations of studio art techniques, filmed in college art classrooms to allow students to see art and design concepts applied in a familiar setting, as well as image flashcards, interactive foundations tutorials, chapter quizzes, and research assignments and design projects. Icons appear throughout the text, with active links in the eBook, to make it easier for students to know when to refer to specific modules for additional practice. CourseMate also includes access to the exciting new Art Studio, an easy-to-use online tool that enables you to efficiently critique students' submissions and grade and track assignments online without the hassle of e-mailing, receiving, and managing large files. It's also a great way for students to interactively comment on the work of their peers.

List Price = $114.00  | CengageBrain Price = $114.00  | College Bookstore Wholesale Price = $114.00

Online Digital Image Library  (ISBN-10: 1111344094 | ISBN-13: 9781111344092)

Bring digital images into the classroom with our brand new online Digital Image Library and PowerPoint lectures! High-resolution images (maps, diagrams and almost all of the fine art images from the text) are easily accessible via our one-stop, password protected website. The zoom feature allows you to magnify selected portions of an image for more detailed display in class. PowerPoint lectures are downloadable for each chapter of the text, which makes it easy to assemble, edit, and present customized lectures for your course using Microsoft® PowerPoint®. The Digital Image Library may also be requested on a USB thumb drive.

Color Basics  (ISBN-10: 0534613896 | ISBN-13: 9780534613891)

A guide to color theory and application for the beginning student, COLOR BASICS provides a versatile reference for art students. With a modular, two-page spread format, COLOR BASICS uses strong visual examples from art and design and the natural world.

List Price = $201.95  | CengageBrain Price = $201.95  | College Bookstore Wholesale Price = $151.50

ArtBasics: An Illustrated Glossary and Timeline  (ISBN-10: 0534641016 | ISBN-13: 9780534641016)

A brief introduction to the basic terms, styles, and time periods, ARTBASICS is a handy reference for any beginning art student. Presented with full-color fine art images and high quality line art depicting the styles and techniques discussed, it is useful for art history, art appreciation, humanities, and design courses. A four-color world map and fold-out timeline are also included. This handy supplement can be sold separately or bundled FREE with any new Wadsworth Cengage Learning Art/Humanities textbook.

List Price = $55.95  | CengageBrain Price = $55.95  | College Bookstore Wholesale Price = $41.75

Color Wheel Card  (ISBN-10: 0495170518 | ISBN-13: 9780495170518)

This 5 × 7 card can be stored in an art supply box. It has the Munsell Color Wheel and Value Scale on one side, and the Itten Color Wheel on the other. It is available to be bundled with new copies of the textbook at no additional charge.

List Price = $.00  | College Bookstore Wholesale Price = $.00

Instructor's Edition  (ISBN-10: 1111343918 | ISBN-13: 9781111343910)

Student Supplements

Design Basics  (ISBN-10: 1111353980 | ISBN-13: 9781111353988)

DESIGN BASICS, a best-selling text for the two-dimensional design course, will help you do your best in this course and will be a great resource as you continue to develop your creative talent throughout your career. Filled with examples from nature, art, and popular culture, this clear and easy-to-use book demystifies the design process as it illustrates the elements of good design. Using visual examples from different time periods and various cultures, the authors present each concept in a full-color, two-page spread, making the book easy to use as a quick reference and source of ideas. Icons appearing throughout prompt you to access CourseMate (available separately), which provides an interactive eBook, studio art demonstrations, and interactive exercises that help you explore the foundations of art.

List Price = $143.95  | CengageBrain Price = $143.95  | College Bookstore Wholesale Price = $108.50

Arts CourseMate with eBook Instant Access Code  (ISBN-10: 1111726159 | ISBN-13: 9781111726157)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook, take notes, review flashcards, watch videos, and take practice quizzes--online with CourseMate. You will find image flashcards, "In the Studio" videos demonstrating a variety of techniques, interactive foundations tutorials, chapter quizzes, and research assignments and design projects. Icons appear throughout the text, with active links in the eBook, to make it easier for you to know when to refer to specific modules for additional practice. CourseMate also includes access to the exciting new Art Studio, an easy-to-use online tool that enables you to avoid the hassle of emailing large files by simply uploading your assignments to Art Studio. You'll also be able to see and interactively comment on the work of fellow students.

List Price = $114.00  | CengageBrain Price = $114.00  | College Bookstore Wholesale Price = $114.00

Color Basics  (ISBN-10: 0534613896 | ISBN-13: 9780534613891)

A guide to color theory and application for the beginning student, COLOR BASICS provides a versatile reference for art students. With a modular, two-page spread format, COLOR BASICS uses strong visual examples from art and design and the natural world.

List Price = $201.95  | CengageBrain Price = $201.95  | College Bookstore Wholesale Price = $151.50

Flash Cards Instant Access Code  (ISBN-10: 1285631552 | ISBN-13: 9781285631554)

Flash cards are effective study aids especially when you only have a limited amount of time. These flash cards work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $4.00  | CengageBrain Price = $4.00  | College Bookstore Wholesale Price = $4.00

ArtBasics: An Illustrated Glossary and Timeline  (ISBN-10: 0534641016 | ISBN-13: 9780534641016)

A brief introduction to the basic terms, styles, and time periods, ARTBASICS is a handy reference for any beginning art student. Presented with full-color fine art images and high quality line art depicting the styles and techniques discussed, it is useful for art history, art appreciation, humanities, and design courses. A four-color world map and fold-out timeline are also included. This handy supplement can be sold separately or bundled FREE with any new Wadsworth Cengage Learning Art/Humanities textbook.

List Price = $55.95  | CengageBrain Price = $55.95  | College Bookstore Wholesale Price = $41.75

Flash Cards  (ISBN-10: 1285631587 | ISBN-13: 9781285631585)

List Price = $21.00  | College Bookstore Wholesale Price = $21.00

Color Wheel Card  (ISBN-10: 0495170518 | ISBN-13: 9780495170518)

This 5 × 7 card can be stored in an art supply box. It has the Munsell Color Wheel and Value Scale on one side, and the Itten Color Wheel on the other.

List Price = $.00  | College Bookstore Wholesale Price = $.00

Flash Cards/Quizzing Instant Access Code  (ISBN-10: 1285631560 | ISBN-13: 9781285631561)

Flash cards and quizzes are effective study aids especially when you only have a limited amount of time. These flash cards and quizzes work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards and quizzes are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Flash Cards/Quizzing  (ISBN-10: 1285631595 | ISBN-13: 9781285631592)

List Price = $21.00  | College Bookstore Wholesale Price = $21.00

Quizzing Instant Access Code  (ISBN-10: 1285631579 | ISBN-13: 9781285631578)

Quizzes are effective study aids especially when you only have a limited amount of time. These quizzes work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, quizzes are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Quizzing  (ISBN-10: 1285631609 | ISBN-13: 9781285631608)

List Price = $21.00  | College Bookstore Wholesale Price = $21.00

LMS Integrated to CourseMate  (ISBN-10: 1305081862 | ISBN-13: 9781305081864)

List Price = $114.00  | CengageBrain Price = $114.00  | College Bookstore Wholesale Price = $114.00

Meet the Author

Author Bio

David A. Lauer

David A. Lauer is Emeritus Professor of Art at the College of Alameda.

Stephen Pentak

Stephen Pentak received his BA from Union College in New York, and his MFA from Tyler School of Art at Temple University. He is Professor Emeritus of Art, and a past Associate Dean of the College of the Arts at Ohio State University. He has been the recipient of four Ohio Arts Council Fellowships and he has been a visiting resident artist at Delfina Studios in London, and Glasgow School of Art. Mr. Pentak's recent solo exhibitions include shows at Kathryn Markel Fine Arts in New York and Susan Street in San Diego. He is co-author of COLOR BASICS as well as DESIGN BASICS. www.stephenpentak.com.