Higher Education

Business, 12th Edition

  • William M. Pride Texas A&M University
  • Robert J. Hughes Richland College, Dallas County Community Colleges
  • Jack R. Kapoor College of DuPage
  • ISBN-10: 1133595855  |  ISBN-13: 9781133595854
  • 672 Pages
  • Previous Editions: 2012, 2010, 2008
  • © 2014 | Published
  • College Bookstore Wholesale Price = $249.75
  • Newer Edition Available

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About

Overview

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Additional Product Information

Features and Benefits

  • The theme of success is highlighted throughout the text to give students an insight into best practices for attaining business and career goals.
  • The text provides a comprehensive and up-to-date look at all facets of business, from the basics of economics, the importance of ethics and social responsibility, and global business, through forms of business, entrepreneurship and small business, and ultimately through the fundamentals of management, marketing, information systems, and finance.
  • The Building Skills for Career Success feature focuses on skills students can learn and use right now and includes 5 different types of exercises: Social Networking, Journaling for Success, Developing Critical Thinking Skills, Building Team Skills, and Researching Different Careers.
  • The end-of-part continuing video case allows students to explore how day-to-day business operations at Graeter's Ice Cream bring text concepts to life. The Building a Business Plan project walks students step-by-step through the preparation of a real Business Plan.
  • Business continues to be available to students in the popular loose-leaf format. The text is also available as an e-book as well as through the new Cengage Brain rental program.
  • The printed Instructor's Resource Manual features several helpful ready-to-duplicate classroom activities for each chapter. An Instructor's Resource CD-ROM contains the electronic test bank, as well as comprehensive PowerPoint slides (including video and additional classroom tools) for easy downloading, as well as IRM features and Test Bank files. Primarily written and class-tested by the text's authors, the Test Bank contains over 5,000 items.
  • Video modules on DVD correlate to the chapters in the textbook and help instructors bring their lectures to life.
  • Three appendixes are also available online: "Careers in Business," "Risk Management and Insurance," and Business Law, Regulation, and Taxation."
  • The student CourseMate site includes a wealth of study aids to help with understanding and retention: glossary, flashcards, interactive quizzes, student PowerPoints, and fun learning activities.

Table of Contents

PART I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
PART III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
PART IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Enhancing Union-Management Relations.
PART V: MARKETING.
12. Building Customer Relationships Through Effective Marketing.
13. Creating and Pricing Products that Satisfy Customers.
14. Wholesaling, Retailing, and Physical Distribution.
15. Developing Integrated Marketing Communications.
PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
16. Social Media and e-Business.
17. Using Management Information Systems and Accounting Information.
PART VII: FINANCE AND INVESTMENT.
18. Understanding Money, Banking, and Credit.
19. Mastering Financial Management.
20. Understanding Personal Finances and Investments.

What's New

  • Completely new, in-depth coverage of social media has been included within the chapter on e-business.
  • Accounting coverage has been streamlined for the introductory business student and covered together with the topic of management information systems.
  • Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the current status of the economic crisis, new information about the national debt, the latest news in social media, the flourishing app world, competing in the global environment today, the latest productivity trends and lean manufacturing, and new coverage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, among many others.
  • Each chapter now includes a social media exercise within the "Building Skills for Career Success" section.
  • Two new Personal Apps features within each chapter provide student-centered examples to illustrate main text concepts.
  • All "Inside Business" cases are new to this edition and introduce the theme of each chapter by focusing on real-world companies such as Zynga, Chobani, PricewaterhouseCoopers, Umpqua Bank, and Linked In.
  • All boxed features are new but continue to emphasize the theme of success: Going for Success, Career Success. Entrepreneurial Success, and Ethical Success or Failure?
  • New end-of-chapter cases and video cases cover well-known companies and contemporary situations.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Looseleaf Edition

    ISBN-10: 1133936679 | ISBN-13: 9781133936671

    List Price = $211.95  | CengageBrain Price = $211.95  | College Bookstore Wholesale Price = $159.00

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + Introduction to Business CourseMate with eBook, LivePlan, Career Transitions 2.0 Instant Access Code

ISBN-10: 1285570723  | ISBN-13: 9781285570723

List Price = $345.95  | CengageBrain Price = $345.95  | College Bookstore Wholesale Price = $259.75

This Bundle Includes:

  • Business
    List Price = $332.95  | CengageBrain Price = $332.95  | College Bookstore Wholesale Price = $249.75
  • CourseMate with LivePlan, Career Transitions 2.0 Instant Access
    List Price = $232.00  | CengageBrain Price = $232.00  | College Bookstore Wholesale Price = $232.00


Printed Text + CengageNOW Instant Acces

ISBN-10:  1285996798  | ISBN-13:  9781285996790

List Price = $345.95  | CengageBrain Price = $345.95  | College Bookstore Wholesale Price = $259.75

This Bundle Includes:

  • Business
    List Price = $332.95  | CengageBrain Price = $332.95  | College Bookstore Wholesale Price = $249.75
  • CengageNOW Instant Access
    List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


Printed Text + Blackboard MindLink for CourseMate Instant Access

ISBN-10:  130551551X  | ISBN-13:  9781305515512

List Price = $345.95  | College Bookstore Wholesale Price = $259.75

This Bundle Includes:

  • Business
    List Price = $332.95  | CengageBrain Price = $332.95  | College Bookstore Wholesale Price = $249.75
  • LMS Integrated for CourseMate™, 1 term (6 months) Instant Access
    List Price = $232.00  | College Bookstore Wholesale Price = $232.00


Bundle: Text + MindTap® Introduction to Business, 1 term (6 months) Printed Access Card

ISBN-10:  1285998898 | ISBN-13:  9781285998893

List Price = $345.95  | CengageBrain Price = $345.95  | College Bookstore Wholesale Price = $259.75

This Bundle Includes:

  • Business
    List Price = $332.95  | CengageBrain Price = $332.95  | College Bookstore Wholesale Price = $249.75
  • MindTap® Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Business
    List Price = $95.00  | College Bookstore Wholesale Price = $71.25


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Video  (ISBN-10: 1133945910 | ISBN-13: 9781133945918)

Three types of video resources are available to support the Twelfth Edition. Short scenarios about a fictitious but very realistic fledgling company, Urban Farmz, serve as excellent lecture launchers for each chapter. These short clips present a fun cast of characters who provide interesting and amusing introductions to the chapter topics. Chapter Video Cases highlight the challenges faced by a wide variety of businesses. While these cases correlate to the in-text end-of-chapter video cases, they can also stand-alone for optimum flexibility. End-of-part videos correlate to the Running a Business continuing case (Graeter's Ice Cream) that appears in the text.

CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1285059565 | ISBN-13: 9781285059563)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an interactive eBook and interactive teaching and learning tools such as flashcards, quizzes, games, eLectures, drag-and-drop and decision-making exercises, videos, and more! CourseMate also features the Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course. In addition, a wealth of free resources include chapter and end-of-part videos, Student PowerPoint Slides, two interactive quizzes per chapter, chapter key terms, and Crossword Puzzles.

List Price = $232.00  | CengageBrain Price = $232.00  | College Bookstore Wholesale Price = $232.00

CengageNOW Instant Access  (ISBN-10: 128505931X | ISBN-13: 9781285059310)

CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class – lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, comprehensive database for research and up-to-date company and industry intelligence, PowerPoint slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision making scenarios, interactive exhibits, and more to help them get the most out of your course. CengageNOW's flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments with reports that correspond to AACSB and Bloom's Taxonomy standards. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It's easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they're not – to both you and the student. For more information, visit cengage.com/coursemaster.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 128508585X | ISBN-13: 9781285085852)

Improve student learning, writing, and critical thinking skills with CengageNOW and Write Experience! CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class – lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, comprehensive database for research and up-to-date company and industry intelligence, PowerPoint slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision making scenarios, interactive exhibits, and more to help them get the most out of your course. For more information, visit cengage.com/coursemaster. Write Experience is a technology product that allows you to assess written communication skills without adding to your workload. Instructors in all areas have told us it's important that students can write effectively in order to communicate and think critically. Through an exclusive partnership with a technology company, Cengage Learning's Write Experience allows you to do just that! This new product utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher education market through an exclusive agreement with McCann Associates, and powered by e-Write IntelliMetric Within™. IntelliMetric is the gold standard for automated scoring of writing and is used to score the Graduate Management Admissions Test® (GMAT®) analytical writing assessment. Visit www.cengage.com/writeexperience to learn more.

List Price = $105.00  | CengageBrain Price = $105.00  | College Bookstore Wholesale Price = $105.00

Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285059573 | ISBN-13: 9781285059570)

Cengage Learning's Write Experience is a technology product that allows you to assess written communication skills without adding to your workload. Instructors in all areas have told us it's important that students can write effectively in order to communicate and think critically. Through an exclusive partnership with a technology company, Cengage Learning's Write Experience allows you to do just that! This new product utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher education market through an exclusive agreement with McCann Associates, and powered by e-Write IntelliMetric Within™. IntelliMetric is the gold standard for automated scoring of writing and is used to score the Graduate Management Admissions Test® (GMAT®) analytical writing assessment. Better Writing. Better Outcomes. Write Experience. Visit www.cengage.com/writeexperience to learn more.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

MindTap® Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Business  (ISBN-10: 1285514084 | ISBN-13: 9781285514086)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

MikesBikes-Intro Simulation, 1 term (6 months) Printed Access Card  (ISBN-10: 1111669066 | ISBN-13: 9781111669065)

MikesBikes-Intro is a simulation that progressively steps students through fundamental business decisions and strategy while reinforcing knowledge and developing skills as students manage their own company. Through the interactive interface students will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. Students start with Sales and Marketing decisions. As each decision period progresses, students will be given more control over their company becoming responsible for Distribution, Operations, Product Development, and Financial decisions. As such students develop their strategy progressively, starting with a single product focus, and as they become more confident can develop new products to be released into the emerging markets. The competitive element of MikesBikes encourages involvement and learning in a way that no other teaching methodology can, and your students will have fun in the process! MikesBikes-Intro comes complete with full documentation (Instructors & Players Manuals), online resources (presentations, assignments & quizzes), and in-game help files to assist students. As an Instructor you will also have access to the Online Administrator enabling you to monitor the simulation in as much or as little detail as you wish. MikesBikes can supplement any of Cengage Learning's market leading Business textbooks. Visit www.smartsims.com to learn more and to view a product demo.

List Price = $50.95  | CengageBrain Price = $50.95  | College Bookstore Wholesale Price = $38.00

IM & VIDEO GUIDE T/A BUSINESS(INTERNAL-ONLY. ON IRCD ONLY)  (ISBN-10: 1133936636 | ISBN-13: 9781133936633)

Completely revised and updated, this one-stop resource for instructors includes: A special section that contains helpful advice for teaching the Introduction to Business course; A transition guide for each chapter located within each chapter, where it is easy to find and use; A quick reference guide that details all packaged features for the chapter and where they can be found (in text or online); A comprehensive lecture outline that includes key figures from the text, additional examples, teaching tips, discussion starters, debate issues, suggested questions corresponding to boxed inserts, and interesting quotes the instructor can use to make lectures and classroom time more effective. Suggested answers for review questions, discussion questions, and case problems. A unique section of homework and in-class activities that provide innovative opportunities for collaborative experiential learning. Step-by-step instructions, time estimates, handouts, and other teaching aids are also available for quick and easy course preparation.

Student Supplements

CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1285059565 | ISBN-13: 9781285059563)

Make the most of your study time by accessing everything you need to succeed in one place. CourseMate includes an interactive eBook with highlighting, note taking, and an interactive glossary. It also features interactive learning tools including flashcards, quizzes, games, eLectures, drag-and-drop and decision-making exercises, videos and more! In addition, a wealth of free resources include chapter and end-of-part videos, Student PowerPoint Slides, two interactive quizzes per chapter, chapter key terms, and Crossword Puzzles.

List Price = $232.00  | CengageBrain Price = $232.00  | College Bookstore Wholesale Price = $232.00

CourseMate with LivePlan, Career Transitions 2.0 Instant Access  (ISBN-10: 1285163761 | ISBN-13: 9781285163765)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Access an integrated eBook, learning tools including flashcards, quizzes, and more, all designed specifically to work with BUSINESS, 12th Edition.

List Price = $232.00  | CengageBrain Price = $232.00  | College Bookstore Wholesale Price = $232.00

CengageNOW with Live Plan Instant Access  (ISBN-10: 128516380X | ISBN-13: 9781285163802)

Succeed in your business course with CengageNOW™, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade.

List Price = $232.00  | CengageBrain Price = $232.00  | College Bookstore Wholesale Price = $232.00

CengageNOW Instant Access  (ISBN-10: 128505931X | ISBN-13: 9781285059310)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want – NOW. Featuring CengageNOW Personalized Study (a diagnostic study tool containing valuable text-specific resources) you focus on just what you don't know and learn more in less time to get a better grade. With CengageNOW you also get an integrated eBook, comprehensive database for research and up-to-date company and industry intelligence, PowerPoint slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision making scenarios, interactive exhibits, and more that make studying business that much more effective and convenient. How do you get CengageNOW? If you're textbook does not include an access code card, go to www.cengagebrain.com to get CengageNOW before your next exam!

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 128508585X | ISBN-13: 9781285085852)

Improve your comprehension, written and critical thinking skills, and your grade with CengageNOW and Write Experience! CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want – NOW. Featuring CengageNOW Personalized Study (a diagnostic study tool containing valuable text-specific resources) you focus on just what you don't know and learn more in less time to get a better grade. With CengageNOW you also get an integrated eBook, comprehensive database for research and up-to-date company and industry intelligence, PowerPoint slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision making scenarios, interactive exhibits, and more that make studying business that much more effective and convenient. Write Experience is the first solution in higher education to offer you the opportunity to improve your written and critical thinking skills with instant automated feedback. Write Experience provides real-time guidance, in your native language, as you write. After submitting your assignment, Write Experience evaluates your written assignment and provides immediate feedback on your writing while it's fresh in your mind. Write Experience not only scores your writing instantly and accurately, it provides detailed revision goals and detailed feedback on your writing to help you improve. Better Writing. Better Outcomes. Write Experience.

List Price = $105.00  | CengageBrain Price = $105.00  | College Bookstore Wholesale Price = $105.00

Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285059573 | ISBN-13: 9781285059570)

Cengage Learning's Write Experience is the first solution in higher education to offer you the opportunity to improve your written and critical thinking skills with instant automated feedback. Write Experience provides real-time guidance, in your native language, as you write. After submitting your assignment, Write Experience evaluates your written assignment and provides immediate feedback on your writing while it's fresh in your mind. Write Experience not only scores your writing instantly and accurately, it provides detailed revision goals and detailed feedback on your writing to help you improve. Better Writing. Better Outcomes. Write Experience.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

LMS Integrated for MindTap® Introduction to Business, 1 term (6 months) Instant Access  (ISBN-10: 1285588029 | ISBN-13: 9781285588025)

This access code will provide you with seamless access to your MindTap™ Introduction to Business resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

MindTap® Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Business  (ISBN-10: 1285514084 | ISBN-13: 9781285514086)

MindTap™ Introduction to Business for Pride/Hughes/Kapoor's Business, 12th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

Games, 1 term (6 months) Instant Access  (ISBN-10: 1285787633 | ISBN-13: 9781285787633)

Interactive games designed to work with your text can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $4.00  | CengageBrain Price = $4.00  | College Bookstore Wholesale Price = $4.00

MikesBikes-Intro Simulation, 1 term (6 months) Printed Access Card  (ISBN-10: 1111669066 | ISBN-13: 9781111669065)

MikesBikes-Intro is a simulation that progressively steps you through fundamental business decisions and strategy while reinforcing knowledge and developing skills as you manage your own company. Through the interactive interface you will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. You will start with Sales and Marketing decisions. As each decision period progresses, you will be given more control over your company becoming responsible for Distribution, Operations, Product Development, and Financial decisions. As you develop your strategy progressively, starting with a single product focus, and as you become more confident you can develop new products to be released into the emerging markets. The competitive element of MikesBikes encourages you and your classmates to understand these principles and have fun doing it! MikesBikes-Intro comes complete with full documentation (Players Manuals), online resources, and in-game help files to assist you.

List Price = $50.95  | CengageBrain Price = $50.95  | College Bookstore Wholesale Price = $38.00

Quizzing with Games Instant Access  (ISBN-10: 1285787390 | ISBN-13: 9781285787398)

Interactive games and practice quizzes designed to work with your text can help you to review and learn essential terms and key concepts. Games are a fun way to learn and master facts and ideas. Practice quizzes consist of true/false and multiple choice questions for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, practice quizzes and flashcards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Quizzing Instant Access  (ISBN-10: 128578751X | ISBN-13: 9781285787510)

Interactive practice quizzes designed to work with your text can help you to review and learn essential terms and key concepts. True/false and multiple choice questions are included for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Meet the Author

Author Bio

William M. Pride

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.