Higher Education

MindTap® Communication Arts, 1 term (6 months) Instant Access for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology, 9th Edition

  • Joseph Straubhaar University of Texas, Austin
  • Robert LaRose Michigan State University
  • Lucinda Davenport Michigan State University
  • ISBN-10: 1305080793  |  ISBN-13: 9781305080799
  • © 2016 | Published
  • College Bookstore Wholesale Price = $78.00
Experience MindTap

About

Overview

MindTap™ Communication Arts for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology, 9th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. With interactive assignments, current videos, official documents, and relevant social media outlets, MindTap helps students comprehend the essential and fundamental skills that are necessary for careers in global new media and the Communication Arts. Access to this product is valid for 6 months of usage.

Additional Product Information

Features and Benefits

  • Contol what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to analysis, application and critical thinking.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Drive and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what’s important to you, the instructor.
  • Automatically grade assignments and quizzes.

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


Part I: MEDIA AND THE INFORMATION AGE.
1. The Changing Media.
2. Media and Society.
Part II: THE MEDIA.
3. Books and Magazines.
4. Print to Digital Newspapers.
5. Recorded Music.
6. Radio.
7. Film and Home Video.
8. Television.
9. The Internet.
10. Public Relations.
11. Advertising.
12. The Third Screen: Smartphones and Tablets.
13. Video Games.
Part III: MEDIA ISSUES.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.
Each chapter includes: Learning Objectives, Engagement Activity (poll), Quiz, and Reflection Activity (based on a video).

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1305080807 | ISBN-13: 9781305080805

    List Price = $78.00  | College Bookstore Wholesale Price = $58.50

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Media Now, Loose-leaf Version, 9th + MindTap® Communication Arts, 1 term (6 months) Instant Access

ISBN-10: 1305717643  | ISBN-13: 9781305717640

List Price = $97.95  | CengageBrain Price = $97.95  | College Bookstore Wholesale Price = $73.50

This Bundle Includes:

  • MindTap® Communication Arts, 1 term (6 months) Instant Access for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology
    List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00
  • Media Now
    List Price = $167.95  | CengageBrain Price = $167.95  | College Bookstore Wholesale Price = $126.00


Bundle: Media Now, Loose-leaf Version, 9th + MindTap® Communication Arts, 1 term (6 months) Printed Access Card

ISBN-10:  1305702212 | ISBN-13:  9781305702219

List Price = $97.95  | College Bookstore Wholesale Price = $73.50

This Bundle Includes:

  • MindTap® Communication Arts, 1 term (6 months) Printed Access Card
    List Price = $78.00  | College Bookstore Wholesale Price = $58.50
  • Media Now
    List Price = $167.95  | CengageBrain Price = $167.95  | College Bookstore Wholesale Price = $126.00


Efficacy and Outcomes

Reviews

“MindTap’s greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable.”

— Stephen Brusnighan, Kent State University

“I’m convinced that the higher course ratings and grades were, in large part, a result of students’ engagement. It was an unmitigated success.”

— Robert Black, SUNY Maritime College

“Almost across the board, students using MindTap improved on the main learning objectives of the class ...I’ve never seen any results like this.”

— Carey Roberts, Technology University

“MindTap was very useful – it was easy to follow and everything was right there.”

— Student, San Jose State University

"MindTap puts practice questions in a format that works well for me.”

— Student, Franciscan University of Steubenville

Meet the Author

Author Bio

Joseph Straubhaar

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. His most recent book is Latin American Television Industries (2013), with John Sinclair. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and global television studies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Media Industries, Chinese Journal of Communication, Journal of Latin American Communication Research, Studies in Latin American Popular Culture, Comunicación e Cultura, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/joe-straubhaar.

Robert LaRose

Robert Larose is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association as well as the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, “The Problem of Media Habits.” Dr. Larose conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. He holds a Ph.D. in Communication Theory and Research from the Annenberg School at the University of Southern California. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.

Lucinda Davenport

Lucinda D. Davenport is the Director of the School of Journalism at Michigan State University. She recently served as the Associate Dean for Graduate Education in the College of Communication Arts and Sciences, among other administrative positions. She received MSU's Excellence in Teaching award and has earned national awards for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. She has professional experience in newspaper, television, public relations, advertising, and online news. Her credentials include a Ph.D. in Mass Communication from Ohio University, an M.A. in Journalism from the University of Iowa, and a B.A. double major in Journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Lucinda D. Davenport on the Web at http://jrn.msu.edu.