Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition
- Terence A. Shimp Moore School of Business
- ISBN-10: 0324593600 | ISBN-13: 9780324593600
- 688 Pages
- Previous Editions: 2007, 2003, 2000
- © 2010 | Published
- College Bookstore Wholesale Price = $311.25
- Newer Edition Available
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