Higher Education

Essentials of Business Communication, 10th Edition

  • Includes Premium Website, 1 term (6 months) Printed Access Card
  • Mary Ellen Guffey Los Angeles Pierce College
  • Dana Loewy California State University, Fullerton
  • ISBN-10: 1285858913  |  ISBN-13: 9781285858913
  • 608 Pages
  • Previous Editions: 2013, 2010, 2007
  • © 2016 | Published
  • College Bookstore Wholesale Price = $171.00

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About

Overview

A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia™, Write Experience, and YouSeeU™ around the text content. This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap™ make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia™ assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU™ to facilitate oral communication activities through digital video.

Features and Benefits

  • POPULAR WRITING PLANS GUIDE STUDENTS STEP-BY-STEP AS THEY BEGIN WRITING. With Writing Plans your students can get started quickly in organizing and formatting messages. This hallmark feature summarizes the steps in creating every type of business writing.
  • NUMEROUS MODEL DOCUMENTS PROVIDE A ROAD MAP TO THE WRITING PROCESS. Abundant, proven model documents use descriptive callouts to direct students through the writing process. Before-and-after documents demonstrate chapter concepts and illustrate the value of the revision process.
  • USEFUL GRAMMAR/MECHANICS HANDBOOK PROVIDES QUICK REVIEW OF BASIC GRAMMAR AND MECHANICS. This brief Grammar/Mechanics Handbook at the end of the book offers a rapid, systematic review of the basics. You'll find a Grammar/Mechanics Diagnostics quiz, a Grammar/Mechanics Profile, and a concise review of the basic principles of grammar, punctuation, capitalization, and number style.
  • OFFICE INSIDERS DEMONSTRATE HOW COMMUNICATION SKILLS CAN LEAD TO JOB SUCCESS. Office Insiders accentuate the importance of communication skills and demonstrate how excellent skills translate into career success.
  • WRITE EXPERIENCE LETS STUDENTS IMPROVE WRITING AND CRITICAL THINKING SKILLS. Cengage Learning's Write Experience gives your students the opportunity to improve their writing and critical thinking skills without adding to your workload as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.

Table of Contents

Unit 1: Workplace Communication Today.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit 3: Workplace Messages.
5. Short Workplace Messages and Digital Media.
6. Positive Messages.
7. Negative Messages.
8. Persuasive and Sales Messages.
Unit 4: Business Reports.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit 6: Employment Communication .
13. The Job Search and Résumés in the Digital Age.
14. Interviewing and Following Up.
Appendixes.
A. Document Formats.
B. Proofreading and Corrections Symbols.
C. Citation and Documentation Formats.
Front Matter and End Matter.
Grammar/Mechanics Handbook.
Key to Grammar/Mechanics Checkups.

What's New

  • NEW MINDTAP™ PROVIDES A PERSONALIZED, FULLY ONLINE DIGITAL LEARNING EXPERIENCE. Authoritative content and interactive assignments engage your students while offering you flexibility in configuring coursework. Chapter-based learning paths utilize the MindTap™ Reader eBook, Aplia™ assignments that highlight key concepts in each chapter, automatically graded writing assessment, and oral communication activities through YouSeeU™. Other MindApps web applications let you create an engaging course with options to read the text aloud, insert video and audio, and create shared social media information. You'll also find measurable learning objectives for each unit.
  • NEW COMPREHENSIVE COVERAGE ADDRESSES SOCIAL MEDIA AND DIGITAL WRITING. This edition introduces communication foundations with an emphasis on social media in today's technology-based workplace. Students review trends in today's networked business environment and examine the need for excellent communication skills in social media and other communication technologies. Chapter 5 highlights digital messages in today's hyper-connected workplace. Students learn to compose professional instant messages, blogs, and wikis. They also study professional standards for email usage, structure, and format.
  • NEW SOCIAL MEDIA FIGURES AND MODEL DOCUMENTS HIGHLIGHT THE PROFESSIONAL USE OF SOCIAL MEDIA TODAY. New figures and realistic model documents guide students in the best professional use of social media, such as Facebook and Twitter. New coverage demonstrates the proper professional use of new communication tools, such as instant messaging, podcasts, blogs, and wikis.
  • NEW GROUNDBREAKING DESIGN CAPTIVATES TODAY'S VISUAL LEARNERS. Fresh, new colorful, magazine-like graphics throughout this new edition immediately capture students' attention and direct visual learners to significant content. New infographics and figures present business communication concepts in a graphically appealing format that will strengthen student comprehension and reinforce the understanding of concepts.
  • NEW SOCIAL MEDIA END-OF-CHAPTER ACTIVITIES PROVIDE HANDS-ON PRACTICE. Students can immediately practice their new communication skills as they develop proficiency in effectively utilizing social media in the workplace. These activities are clearly identified with a "Social Media" icon.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + LMS Integrated for MindTap® Business Communication, 1 term (6 months) Printed Access Card

ISBN-10: 1305608828  | ISBN-13: 9781305608825

List Price = $240.95  | College Bookstore Wholesale Price = $181.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • LMS Integrated for MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00


Printed Text + LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access

ISBN-10:  1305710150  | ISBN-13:  9781305710153

List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $181.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access
    List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00


Printed Text + Premium Website, 1 term (6 months) Printed Access Card + Aplia™, 1 term Instant Access

ISBN-10:  1337083186  | ISBN-13:  9781337083188

List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $181.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • Aplia™, 1 term (6 months) Instant Access
    List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00


Printed Text + Premium Website, 1 term (6 months) Printed Access Card + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  133708574X  | ISBN-13:  9781337085748

List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $181.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00


Printed Text + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated for Aplia™, 1 term Instant Access

ISBN-10:  1337080403  | ISBN-13:  9781337080408

List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $181.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • LMS Integrated for Aplia™, 1 term Instant Access
    List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00


Printed Text + Premium Website, 1 term (6 months) Printed Access Card + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access

ISBN-10:  1337085766  | ISBN-13:  9781337085762

List Price = $246.95  | CengageBrain Price = $246.95  | College Bookstore Wholesale Price = $186.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00


Printed Text + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337080438  | ISBN-13:  9781337080439

List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $181.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00


Printed Text + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access

ISBN-10:  133708039X | ISBN-13:  9781337080392

List Price = $246.95  | College Bookstore Wholesale Price = $186.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $227.95  | CengageBrain Price = $227.95  | College Bookstore Wholesale Price = $171.00
  • MindLink for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $106.00  | College Bookstore Wholesale Price = $106.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1305080238 | ISBN-13: 9781305080232)

An updated, certified Test Bank offers a wide variety of questions for every chapter. Each question is tagged with the corresponding page reference, difficulty level, topic, AACSB competency, and Bloom's Taxonomy. It is also available via a new online testing system, powered by Cognero®. This online tool allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can also create multiple test versions in an instant and easily deliver tests from your LMS to your classroom, or other locations.

Website  (ISBN-10: 1305253442 | ISBN-13: 9781305253445)

Expand your students' understanding and streamline class preparation with the numerous instructor and student resources available on this edition's robust companion website. Easily download password-protected instructor resources, including the Solution's Manual, Test Bank, and PowerPoint® slides. Students can review concepts using PowerPoint® slides, online quizzes, and other interactive learning tools.

Aplia™, 1 term (6 months) Instant Access  (ISBN-10: 1285868293 | ISBN-13: 9781285868295)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Essentials of Business Communication  (ISBN-10: 1285868307 | ISBN-13: 9781285868301)

MindTap Business Communication for Guffey/Loewy's Essentials of Business Communication, 10E is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease. Workplace Connection videos take students inside organizations, such as Intel, Starbucks, and Carnival Cruise Lines, to demonstrate the role of communication in the workplace. Relevant readings, narrated PowerPoint slides, and animated model documents are designed to take students up the level of learing, from basic knowledge to application. Writing Workshops engage students with interactive videos that test their skills and provide constructive feedback so they are prepared them to complete homework assignments successfully. Aplia, YouSeeU, and Write Experience assignments provide rich, skill-building exercises that empower students to communicate effectively. Personalized teaching becomes yours through a Learning Path built with key student objectives and your syllabus in mind. Control what students see and when they see it. Analytics and reports provide a snapshot of class progress, time in course, engagement and completion rates.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Premium Website, 1 term (6 months) Instant Access  (ISBN-10: 1285858921 | ISBN-13: 9781285858920)

The Premium Instructor and Student Websites present unparalleled, interactive self-help resources to expand and enhance student learning. Numerous resources assist students in developing basic grammar, mechanics, language, and writing skills. A Personal Language Trainer reviews grammar, punctuation and usage. Other resources help students retain concepts through quizzing, PowerPoint® review slides, and key point review. This Website also includes simulations, grammar/mechanics challenges and checkups, writing improvement cases, language skill tools, writing resources, videos, and more.

List Price = $57.00  | CengageBrain Price = $57.00  | College Bookstore Wholesale Price = $57.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305081102 | ISBN-13: 9781305081109)

Write Experience lets students improve writing and critical thinking skills without adding to your workload, as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305081129 | ISBN-13: 9781305081123)

Improve student learning, writing, and critical thinking skills with Aplia and Write Experience. Aplia™ is an online homework system that increases student effort and engagement. Aplia™ provides students with immediate, detailed feedback to help them learn. It also features interactive tutorials to fully engage students in learning concepts. Automatic grading and powerful assessment tools give you real-time reporting of student progress. Write Experience lets you improve students’ written communication skills as it instantly and accurately scores writing assignments and provides feedback.

List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305253434 | ISBN-13: 9781305253438)

Cengage Learning provides Learning Management System (LMS) integration with the MindLinks service. This service delivers an optimal user experience through the learning management system (LMS) already used by the institution – facilitating learning retention and contributing to better learner outcomes. You will find advanced conveniences, such as like gradebook integration. MindLinks enables you to integrate the Write Experience to improve students’ writing and critical thinking skills without increasing your workload.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 1305253124 | ISBN-13: 9781305253124)

MindLinks service provides Learning Management System (LMS) integration with the LMS already used by your institution. With MindLinks service you can integrate Aplia™ --the online homework system that increases student effort and engagement. Aplia™ provides students with immediate, detailed feedback to help them learn. It also features interactive tutorials to fully engage students in learning concepts. Automatic grading and powerful assessment tools give you real-time reporting of student progress.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindLink for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305253116 | ISBN-13: 9781305253117)

MindLinks service integrates with the Learning Management System (LMS) already used by your institution. With MindLinks service you can improve student learning, writing, and critical thinking skills with Aplia and Write Experience. Aplia™ is the online homework system that increases student effort and engagement. Automatic grading and powerful assessment tools give you real-time reporting. Write Experience lets you improve students’ written communication skills as it instantly and accurately scores writing assignments and provides feedback.

List Price = $106.00  | College Bookstore Wholesale Price = $106.00

LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access  (ISBN-10: 130525306X | ISBN-13: 9781305253063)

Cengage Learning provides Learning Management System (LMS) integration with the MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by your institution. With MindLinks you can fully utilize MindTap™, a personalized, fully online digital learning platform with interactive content and assignments that engage your students and offer flexibility in your course design. The MindTap™ Reader eBook focuses on chapter concepts while brief quizzes and MindApps web applications let you create an engaging course.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Annotated Instructor's Edition  (ISBN-10: 1285868137 | ISBN-13: 9781285868134)

The Instructor's Edition includes an answer key to provide you with an easy-to-read, all-in-one manual from which to teach. In-text answers to all end-of-chapter review questions, writing improvement exercises, grammar/mechanics checkups, and a proven diagnostic test ensure classroom efficiency.

Student Supplements

Aplia™, 1 term (6 months) Instant Access  (ISBN-10: 1285868293 | ISBN-13: 9781285868295)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Essentials of Business Communication  (ISBN-10: 1285868307 | ISBN-13: 9781285868301)

MindTap™ Business Communication for Guffey/Loewy's Essentials of Business Communication, 10th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. Workplace Connection videos take you inside organizations such as Intel, Starbucks, and Carnival Cruise Lines to demonstrate the role of communication in the workplace. Readings, narrated PowerPoint® slides, and animated model documents take you up the level of learning from basic knowledge to application. Writing Workshops engage you with interactive videos that test your skills and provide constructive feedback, and writing exercises empower you to communicate effectively. With these activities and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Premium Website, 1 term (6 months) Instant Access  (ISBN-10: 1285858921 | ISBN-13: 9781285858920)

This Premium Student Website presents unparalleled, interactive self-help resources to enhance your learning. Numerous resources assist you in developing basic grammar, mechanics, language, and writing skills. A Personal Language Trainer reviews grammar, punctuation and usage. Other resources help you retain concepts through quizzing, PowerPoint® review slides, and key point review. This Website also includes simulations, grammar/mechanics challenges and checkups, writing improvement cases, language skill tools, writing resources, videos, and more.

List Price = $57.00  | CengageBrain Price = $57.00  | College Bookstore Wholesale Price = $57.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305081102 | ISBN-13: 9781305081109)

Write Experience lets you improve writing and critical thinking skills. Your writing assignments are instantly and accurately scored with detailed revision goals and feedback on you writing to help you improve these skills.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305081129 | ISBN-13: 9781305081123)

Improve your comprehension, written and critical thinking skills, and your grade with Aplia and Write Experience. Aplia™ is an online interactive learning solution that integrates a variety of multi-media tools, tutorials, and an e-book. Aplia™ provides automatically graded assignments with detailed, immediate explanations on every question, and interactive tools to illustrate concepts. Write Experience lets you improve communication skills with instant automated feedback.

List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305253434 | ISBN-13: 9781305253438)

MindLinks integrates Write Experience with your school’s existing provides Learning Management System (LMS). Write Experience lets you improve writing and critical thinking skills. Your writing assignments are instantly and accurately scored with detailed revision goals and feedback on you writing to help you improve these skills.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 1305253124 | ISBN-13: 9781305253124)

MindLinks integrates Aplia™ with your school’s existing provides Learning Management System (LMS). Aplia™ is an online interactive learning solution that integrates a variety of multi-media tools, tutorials, and an e-book to improve your comprehension, written and critical thinking skills, and your grade.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindLink for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305253116 | ISBN-13: 9781305253117)

MindLinks service integrates Aplia™ and Write Experience with your school’s existing Learning Management System (LMS). Improve your comprehension, written and critical thinking skills, and your grade with Aplia and Write Experience. Aplia™ is an online interactive learning solution that integrates a variety of multi-media tools, tutorials, and an e-book. Write Experience lets you improve communication skills with instant automated feedback.

List Price = $106.00  | College Bookstore Wholesale Price = $106.00

LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access  (ISBN-10: 130525306X | ISBN-13: 9781305253063)

This access code will provide you with seamless access to your MindTap™ Business Communication resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Meet the Author

Author Bio

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.