Higher Education

The Portable Business Writer, 1st Edition

  • William Murdick California University of Pennsylvania
  • ISBN-10: 039590921X  |  ISBN-13: 9780395909218
  • 224 Pages
  • © 1999 | Published
  • College Bookstore Wholesale Price = $65.25



This brief, inexpensive guide for business writers offers experience-based instruction as well as strong pedagogy emphasizing case studies, assignments, and models of business writing. The text covers a wide range of traditional topics, as well as important contemporary issues related to intercultural communication, writing for email and the Internet, audience, written and oral presentations, non-biased language and policy, and electronic job searches.

Table of Contents

I. Business Writing Basics
1. Making the Grade in Business Writing
2. Letter Format
3. Memo Format
4. Composing E-Mail Messages
5. Planning Business Documents
6. Revising for Purpose and Audience
7. Revising for Tone and Style
8. Editing
9. Eliminating Biased Language and Policy
10. Communicating across Cultures
II. Memos and Letters
11. Making a Personal Request
12. Complaints
13. Responding to Complaints
14. Good-News Messages
15. Delicate and Bad-News Messages
III. Reports and Proposals
16. Background to Reports: Documenting Sources
17. Visuals
18. Short Report Based on Library Research
19. Short Report Based on Survey Research
20. Routine and Long Reports
21. Proposals
IV. Addressing the Public
22. Sales Letters
23. Oral Presentations
V. Job Search
24. Traditional Resumes
25. Job-Search Letters
26. Electronic Job Search

Meet the Author

Author Bio

William Murdick

William Murdick is Emeritus Professor of English, California University of Pennsylvania. He holds a B.A. in English from SUNY Albany, an M.F.A. in writing from the University of Iowa's Writer's Workshop, and a Ph.D. in English (Rhetoric and Linguistics) from Indiana University of Pennsylvania.William has business experience as co-owner of a computer company and as a consultant who wrote policy-procedure manuals. He is the author of five books: in addition to the two Portable books, he has written two composition books for Jain Publishing (2003 and 2005) and one on word processing (1984). He has also published many technical articles on computer use and scholarly articles, mainly on the teaching of writing.