Higher Education

Communicate!, 14th Edition

  • Kathleen S. Verderber Northern Kentucky University
  • Rudolph F. Verderber University of Cincinnati
  • Deanna D. Sellnow University of Kentucky
  • ISBN-10: 0840028164  |  ISBN-13: 9780840028167
  • 528 Pages
  • Previous Editions: 2011, 2008, 2005
  • © 2014 | Published
  • College Bookstore Wholesale Price = $167.25
  • Newer Edition Available

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About

Overview

Now in its 14th edition, this ground-breaking, market-leading fundamentals of human communication text helps students improve their communication competency by becoming proficient in using theory and research-grounded communication skills. Praised for its clear and concise writing style, this new edition includes increased coverage of how technology and social media are changing communication practices and offers guidelines for best practice. Lively contemporary examples and sample student speeches ground theory, increase comprehension, and help students become skillful communicators. COMMUNICATE! engages students in active learning through theory, application and skill-building exercises including speech action step activities that guide students through the speech preparation process. The role of ethics in communication is integrated throughout the text, and students can also apply ethical principles to case situations.

Additional Product Information

Features and Benefits

  • Communication Skill boxes provide a step-by-step guide for each of the communication skills presented in the text.
  • Speech Action Steps provide a five-step process (with specific sub-steps) designed to guide students through a sequential speech planning process. (chapters 11-15).
  • Sample Student Speeches are accompanied by an audience adaptation plan, an outline, and a transcript and analysis.
  • Communicate on Your Feet Speech Assignments can be used to integrate public speaking skills and assignments throughout the course. These assignments related to the chapter topics while encouraging students to begin building their public speaking skills.
  • Diverse Voices essays written by people from a wide range of social and cultural backgrounds demonstrate how someone from a particular culture experiences the concepts discussed in the chapter.
  • What Would You Do? A Question of Ethics boxes present case studies that require students to think critically about ethical dilemmas faced by communicators.
  • The COMMUNICATE! 14E ancillary package offers instructors a wealth of text-specific resources that make it easy to prepare lectures, test and assess student progress, and create customized student support opportunities.
  • Opportunities for in-class discussion, practice, and homework assignments are provided both within the text and through the Speech Communication CourseMate website, which can be bundled with the text.

Table of Contents

Preface.
UNIT I: PREQUEL: FOUNDATIONS OF COMMUNICATION.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Sequel: What's Technology Got to Do with It? Foundations of Mediated Communication.
UNIT II: PREQUEL: INTERPERSONAL COMMUNICATION AND RELATIONSHIPS.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Sequel: What's Technology Got to Do with It? Mediated Interpersonal Communication in Relationships.
UNIT III: PREQUEL: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem-Solving.
Sequel: What's Technology Got to Do with It? Communicating in Virtual Groups.
Unit IV: Prequel: Public Speaking.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Sequel: What's Technology Got to Do with It? Technology, Digital Media and Public Speaking.
Appendix: Interviewing.
References.
Index.

What's New

  • Increased emphasis on the role of social media in communication within each chapter and in the NEW sequels at the end of each unit.
  • NEW separate chapter on presentation aids focuses on effective planning, creating, and using multimodal presentation aids, which have become integral to speech making in the 21st century. Plus, all chapters have been updated throughout to reflect current research in the field and with contemporary examples and new activities.
  • New features include The Audience Beyond, brief examples of the application of social media and technology relates to a given communication topic; Consider This, allows readers to consider how a communication concept might apply to their lives; and at the beginning of the chapter, What You'll Learn and What You'll Be Able to Do help students hone in on the chapter's key concepts and how they'll be able to apply these concepts to everyday life.
  • Updated "Pop Comm!" essays throughout the text link communication concepts to popular culture. New topics include Self Monitoring and Celebrity Culture, The Help: Race and Stereotyping in Popular Culture, and Blurring the Lines: The Pragmatics of Tabloid and Mainstream Journalism, among others.
  • Revised end-of-chapter material now called, Communicate! Resource and Assessment Center, includes a brief introduction about what to find on the Speech Communication CourseMate website, Key Terms list, Applying What You've Learned, Assessment Activities, and Skill Building Activities.
  • NEW media literacy Bonus chapter.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Loose Leaf Edition

    ISBN-10: 1305648498 | ISBN-13: 9781305648494

    List Price = $149.95  | CengageBrain Price = $149.95  | College Bookstore Wholesale Price = $112.50

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + CourseMate, 1 term (6 months) Printed Access Card

ISBN-10: 1285722582 | ISBN-13: 9781285722580

List Price = $248.95  | CengageBrain Price = $248.95  | College Bookstore Wholesale Price = $187.25

This Bundle Includes:

  • Communicate!
    List Price = $222.95  | CengageBrain Price = $222.95  | College Bookstore Wholesale Price = $167.25
  • CourseMate, 1 term (6 months) Printed Access Card
    List Price = $152.00  | College Bookstore Wholesale Price = $114.00


Efficacy and Outcomes

Reviews

"...I particularly liked the skill building boxes as this reminds students that we are not simply covering communication principles but how to apply these principles in everyday life."

— Angela Grupas, St. Louis Community College--Meramec

"Breaking down key points in speech preparation is essential in getting students to understand the entire process of creating a speech. I like how these [Speech Plan Action Steps] tackle each point one by one."

— Norman Earls, Jr., Valdosta State University

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285067347 | ISBN-13: 9781285067346)

The WebTutor™ for WebCT® provides access to all of the content of this text's rich CourseMate and eBook from within a professor's course management system. CourseMate is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web links. Robust communication tools--such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system--make it easy to stay connected to the course.

List Price = $170.00  | CengageBrain Price = $170.00  | College Bookstore Wholesale Price = $170.00

The WebTutor™ for BB® provides access to all of the content of this text's rich CourseMate and eBook from within a professor's course management system. CourseMate is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web links. Robust communication tools--such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system--make it easy to stay connected to the course.

List Price = $170.00  | CengageBrain Price = $170.00  | College Bookstore Wholesale Price = $170.00

Communicate! 14th: Instructor’s Resource Manual  (ISBN-10: 1285067223 | ISBN-13: 9781285067223)

The Instructor's Manual contains resources designed to streamline and maximize the effectiveness of your course preparation. This helpful manual includes suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items, and assessment tests. Each chapter includes a chapter outline; a list of key terms with definitions; suggestions for individual, group, and class activities; and true/false, multiple choice, fill-in-the-blank, and essay test items. The activities provide innovative ways to present relevant concepts in each chapter; they include group projects, out-of-class assignments, role plays, lecture ideas, and audio-visual suggestions.

Communicate! 14th: PowerLecture CD-ROM with ExamView Test Generator  (ISBN-10: 128506724X | ISBN-13: 9781285067247)

This one-stop lecture tool makes it easy for you to assemble, edit, publish, and present custom lectures for your course, using Microsoft PowerPoint®. The PowerLecture lets you bring together text-specific lecture outlines and art, along with video and animations from the Web or your own materials--culminating in a powerful, personalized, media-enhanced presentation. Additionally, the CD-ROM offers an electronic version of the Instructor Resource Manual, ExamView® software, videos, and JoinIn™ on Turning Point® lecture slides.

CourseMate with SpeechBuilder Express™ 3.0, InfoTrac®, 1 term (6 months) Instant Access  (ISBN-10: 1285067401 | ISBN-13: 9781285067407)

Engagement Tracker: How do you assess your students' engagement in your course? How do you know your students have read the material or viewed the resources you've assigned? How can you tell if your students are struggling with a concept? With CourseMate, you can use the included Engagement Tracker to assess student preparation and engagement. Use the tracking tools to see progress for the class as a whole or for individual students. Identify students at risk early in the course. Uncover which concepts are most difficult for your class. Monitor time on task. Keep your students engaged. Interactive Teaching and Learning Tools: CourseMate includes interactive teaching and learning tools: Quizzes, Flashcards, Interactive Video Activities, and more. These assets enable students to review for tests, prepare for class, and address the needs of students' varied learning styles. Speech Communication CourseMate also includes Audio Study Tools and Action Step Activities. Interactive eBook: In addition to interactive teaching and learning tools, CourseMate includes an interactive eBook. Students can take notes, highlight, search and interact with embedded media specific to their book. Use it as a supplement to the printed text, or as a substitute—the choice is your students' with CourseMate.

List Price = $155.00  | CengageBrain Price = $155.00  | College Bookstore Wholesale Price = $155.00

ABC News DVD: Speeches by Barack Obama  (ISBN-10: 1439082472 | ISBN-13: 9781439082478)

This DVD includes nine famous speeches by President Barack Obama, from 2004 to present day, including his speech at the 2004 Democratic National Convention; his 2008 speech on race, "A More Perfect Union"; and his 2009 inaugural address. Speeches are divided into short video segments for easy, time-efficient viewing. This instructor supplement also features critical thinking questions and answers for each speech, designed to spark class discussion.

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)

CONQUER YOUR SPEECH ANXIETY provides students with a resource to help them understand their speech anxiety and develop a plan to overcome their fear of public speaking. By focusing on and applying the most recent communication anxiety research, this resource incorporates the finding that a combination of various techniques results in the greatest reduction of anxiety. The accompanying student CD-ROM contains audio relaxation exercises and techniques to help students conquer their anxiety.

List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25

The Art and Strategy of Service-Learning Presentations, 2nd  (ISBN-10: 0534617549 | ISBN-13: 9780534617547)

This handbook is an invaluable resource for students taking a communication course with a service-learning component. It provides guidelines for connecting service-learning work with classroom concepts and advice for working effectively with agencies and organizations, and it offers model forms and sample speeches for students to utilize throughout the course.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $67.50

Student Speeches for Critique and Analysis DVD  (ISBN-10: 0534512518 | ISBN-13: 9780534512514)

An abundant and diverse sample of student speeches is available in this eight-series video set that features introduction, impromptu, informative, and persuasive speeches. The videos also include speeches by non-native English speakers as well as speeches containing visual aids.

Student Supplements

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285067347 | ISBN-13: 9781285067346)

More than just an interactive study guide, WebTutor™ is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.

List Price = $170.00  | CengageBrain Price = $170.00  | College Bookstore Wholesale Price = $170.00

More than just an interactive study guide, WebTutor™ is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.

List Price = $170.00  | CengageBrain Price = $170.00  | College Bookstore Wholesale Price = $170.00

LMS Integrated for MindTap® Speech, 1 term (6 months) Instant Access  (ISBN-10: 1305406893 | ISBN-13: 9781305406896)

This access code will provide you with seamless access to your MindTap™ Speech resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $80.00  | CengageBrain Price = $80.00  | College Bookstore Wholesale Price = $80.00

CourseMate, 1 term (6 months) Printed Access Card  (ISBN-10: 1285067371 | ISBN-13: 9781285067377)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Speech Communication CourseMate includes: An interactive eBook with highlighting, note taking and an interactive glossary and Interactive learning tools, including: Quizzes, Flashcards, Interactive Video Activities, Audio Study Tools, Action Step Activities, and more—all for less than the price of a used book.

List Price = $152.00  | College Bookstore Wholesale Price = $114.00

CourseMate with SpeechBuilder Express™ 3.0, InfoTrac®, 1 term (6 months) Instant Access  (ISBN-10: 1285067401 | ISBN-13: 9781285067407)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Speech Communication CourseMate includes: An interactive eBook with highlighting, note taking and an interactive glossary and Interactive learning tools, including: Quizzes, Flashcards, Interactive Video Activities, Audio Study Tools, Action Step Activities, and more—all for less than the price of a used book.

List Price = $155.00  | CengageBrain Price = $155.00  | College Bookstore Wholesale Price = $155.00

MindTap® Speech, 1 term (6 months) Instant Access for Verderber/Verderber/Sellnow's Communicate!  (ISBN-10: 1305119851 | ISBN-13: 9781305119857)

MindTap™ Speech for Verderber/Verderber/Sellnow's Communicate! 14th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $80.00  | CengageBrain Price = $80.00  | College Bookstore Wholesale Price = $80.00

Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1285795393 | ISBN-13: 9781285795393)

Flashcards designed to work with your text can help you to review and learn essential terms and key concepts. Interactive flashcards include terms and definitions for each chapter. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $4.00  | CengageBrain Price = $4.00  | College Bookstore Wholesale Price = $4.00

Quizzing Instant Access  (ISBN-10: 1285791592 | ISBN-13: 9781285791593)

Interactive practice quizzes designed to work with your text can help you to review and learn essential terms and key concepts. True/false and multiple choice questions are included for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Quizzing with Flash Cards Instant Access  (ISBN-10: 128578779X | ISBN-13: 9781285787794)

Interactive practice quizzes and flashcards designed to work with your text can help you to review and learn essential terms and key concepts. Flashcards contain terms and definitions for each chapter. Practice quizzes consist of true/false and multiple choice questions for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, practice quizzes and flashcards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)

Drawing from the latest research, this innovative resource helps you understand your fear of public speaking—and develop a plan to overcome it. The CD-ROM includes both audio relaxation exercises and techniques for overcoming your anxiety.

List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25

The Art and Strategy of Service-Learning Presentations, 2nd  (ISBN-10: 0534617549 | ISBN-13: 9780534617547)

This resourceful handbook provides guidelines for connecting service-learning work with classroom concepts, as well as advice for working effectively with agencies and organizations. Its model forms and sample speeches will help you throughout the course.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $67.50

Meet the Author

Author Bio

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Rudolph F. Verderber

Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year, Rudolph F. Verderber is also one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna D. Sellnow

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.