This comprehensive text introduces students to both the art and science of ornamental horticulture. The book includes equal coverage of such diverse topics as science, crop production, craftsmanship, and business management skills. From this balanced perspective, the student gains an appreciation for the value of the diverse segments of ornamental horticulture. In addition, the text offers students a realistic view of the business skills required to be successful in ornamental horticulture. Such pedagogical features as extensive illustrations, objectives, and review questions help students monitor their progress. This unique text gives students a well-rounded view of both the art and science of ornamental horticulture to prepare them for careers in this exciting industry.
Table of Contents
Chapter 1: The Green Plant. Chapter 2: The Soil. Chapter 3: Describing and Identifying Plants. Chapter 4: Plant Growth Regulators. Chapter 5: Plant Reproduction. Chapter 6: Plant Pests and Their Control. Chapter 7: Floral Design. Chapter 8: The Interior Use of Plants. Chapter 9: Landscape Design. Chapter 10: Installing Landscape Plants. Chapter 11: Maintaining Landscape Plants. Chapter 12: Special Training Techniques for Plants. Chapter 13: Turf: Selection, Establishment, and Maintenance. Chapter 14: Techniques of Plant Propagation. Chapter 15: The Floriculture Industry. Chapter 16: The Nursery Industry. Chapter 17: The Landscape Industry. Chapter 18: Specializes and Nontraditional Careers. Chapter 19: Greenhouses and Other Growing Structures. Chapter 20: Greenhouse Production Techniques. Chapter 21: Nursery Production Techniques. Chapter 22: Beginning and Promoting an Ornamental Horticulture Business. Chapter 23: Human Relations: Personnel Management and Customer Sales. Chapter 24: Business Communications. Chapter 25: Record Keeping, Pricing and Determining Profit. Chapter 26: Computer Technology and the Internet in the Ornamental Horticulture Industry. Chapter 27: Total Quality Management. Glossary. Appendix. Index.