Higher Education

Business 2000: Advertising, 1st Edition

  • Maria Townsley
  • ISBN-10: 0538698705  |  ISBN-13: 9780538698702
  • 166 Pages
  • © 2001 | Published
  • College Bookstore Wholesale Price = $32.25



Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!

Table of Contents

Chapter 1- The Power of Advertising, Chapter 2- The Advertising Industry, Chapter 3- Analyze Your Customers, Chapter 4- Plan Your Advertising Campaign, Chapter 5- Create Your Advertisement, Chapter 6- Place Your Advertisement


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Annotated Instructor's Edition  (ISBN-10: 0538698748 | ISBN-13: 9780538698740)

Annotated Instructor's Edition contains solutions and teaching suggestions.

Package of 25 Learner Guides  (ISBN-10: 0538699167 | ISBN-13: 9780538699167)

Package of 25 Learner Guides.

List Price = $544.95  | College Bookstore Wholesale Price = $404.00