Higher Education

Intro to Business, 7th Edition

  • Les Dlabay, Ed.D. Lake Forest College
  • James L. Burrow North Carolina State University
  • Brad Kleindl Park University
  • ISBN-10: 0538445610  |  ISBN-13: 9780538445610
  • 624 Pages
  • Previous Editions: 2006, 2004, 2003
  • © 2009 | Published
  • College Bookstore Wholesale Price = $97.25
  • Newer Edition Available
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INTRO TO BUSINESS 7E introduces students to the concepts and skills required for success in today's marketplace. This market-leading text provides an abundance of practical applications that connect students to the business world and allows them to explore the foundations of business operations. The text's survey-like approach is ideal for the first course for business students.

Features and Benefits

  • Work as a Team allows students to experience dynamics that enhance the learning process and learn the benefits and concerns of shared decision-making.
  • Technology in Action and E-Commerce in Action explore the impact and use of technology in today's businesses.
  • Features such as Business Outside the Box, Life-Span Plan, Business Improving Society, and A Question of Ethics provide the link between theory and the real world of business.
  • Sharpen Your Life Skills exposes students to important everyday skills--such as making effective presentations, resolving conflict, teamwork, interviewing, and understanding stock tables.
  • Doing Business In… provides a basic knowledge of international business activities that are vital for living and working in the global economy.
  • Winning Edge activities prepare students for FBLA and BPA competitive events.
  • Global Business Project at the end of each unit provides an opportunity for students to plan, organize, and implement global business activities.
  • Focus on Real Life features at the beginning of each lesson are real-world situations that get students thinking about the topic to be covered.
  • Free Xtra! Web site at school.cengage.com/business/introtobiz contains a wealth of online learning tools and the Portfolio Activity, previously in the end-of-chapter section of the text.

Table of Contents

1. Economic Decisions and Systems.
2. Economic Activity.
3. Business in the Global Economy.
4. Social Responsibility of Business and Government.
5. Business Organization.
6. Entrepreneurship and Small Business Management.
7. Management and Leadership.
8. Human Resources, Culture, and Diversity.
9. Career Planning and Development.
10. Marketing.
11. Business and Technology.
12. Financial Management.
13. Production and Business Operations.
14. Risk Management.
15. Consumers in the Global Economy.
16. Money Management and Financial Planning.
17. Banking and Financial Services.
18. Consumer Credit.
19. Savings and Investment Strategies.
20. Insurance.

What's New

  • Career Clusters present the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths.
  • Web Workout is an end-of-chapter activity that gets students online to research some of the latest business topics and trends.
  • Corporate Social Responsibility focuses on how businesses interact in the community and take a positive role in environmental issues.
  • Taxes in Your Life Appendix covers types of taxes, federal income tax basics, completing a Form 1040, and tax planning strategies.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Activities & Projects CH 1-20  (ISBN-10: 0538445718 | ISBN-13: 9780538445719)

Activities and projects allow students to master the introductory concepts of business. Each chapter contains a study guide with objective questions and activities.

List Price = $62.95  | CengageBrain Price = $62.95  | College Bookstore Wholesale Price = $47.00

Chapter and Unit Tests  (ISBN-10: 0538445734 | ISBN-13: 9780538445733)

Contains objective questions that will assess student comprehension of chapter and unit concepts. Types of questions include true/false, completion, and multiple choice.

List Price = $22.95  | College Bookstore Wholesale Price = $17.00

Instructor's Resource Box  (ISBN-10: 0538445653 | ISBN-13: 9780538445658)

The Instructor's Resource Box contains the Instructor's Edition of Activities and Projects Chapters 1-20, Instructor's Edition of Chapter and Unit Tests, Spanish Resources, School-to-Work/SCANS Activity Masters and Resources, Internet Activity Masters and Solution, Technology Applications Solutions, and BPA/FBLA Competitive Events Prep. Also included are Business Math, Communications, International Business, and Ethics Activity Masters, and seven teaching tools booklets.

List Price = $526.95  | College Bookstore Wholesale Price = $396.25

ExamView®  (ISBN-10: 0538445645 | ISBN-13: 9780538445641)

This computerized testing tool allows you to create paper and online tests and is ideal for building tests, worksheets, and study guides (practice tests). This assessment solution saves time while creating and grading tests, and improves student results by focusing on specific learning objectives.

Instructor's Resource CD-ROM  (ISBN-10: 0538445637 | ISBN-13: 9780538445634)

Designed to help facilitate classroom instruction, this CD has instructor files unique to the textbook. A variety of ancillaries are included to provide data and solution files, lesson plans, and PowerPoint presentations. All of these tools can help motivate students and enhance their knowledge and course appreciation.

Instructor's Wraparound Edition  (ISBN-10: 0538445629 | ISBN-13: 9780538445627)

The Instructor's Wraparound Edition features reduced student pages and includes teaching tips and instructions for each chapter.

Student Supplements

Activities & Projects CH 1-20  (ISBN-10: 0538445718 | ISBN-13: 9780538445719)

Activities and projects allow students to master the introductory concepts of business. Each chapter contains a study guide with objective questions and activities.

List Price = $62.95  | CengageBrain Price = $62.95  | College Bookstore Wholesale Price = $47.00

Meet the Author

Author Bio

Les Dlabay, Ed.D.

Les R. Dlabay, Ed.D. is Professor of Business in the Department of Economics and Business at Lake Forest College in Illinois. He has taught more than 30 different business courses in high school, community college, university, teacher preparation, and adult education programs. Dr. Dlabay has presented more than 300 teacher workshops and seminars emphasizing interactive learning strategies, including team projects and field research activities. His "hobbies" include a cereal package collection (from over 100 countries) and banknotes from 200 countries; these are used to teach economic, cultural, and political aspects of global business. In an effort to prepare students to do business in varied economic settings, Professor Dlabay makes extensive use of class assignments related to world hunger, poverty, micro-finance, and micro-enterprise.

James L. Burrow

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad Kleindl

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.