Higher Education

Web Design: Introductory Concepts and Techniques, 3rd Edition

  • Gary B. Shelly
  • H. Albert Napier Rice University
  • Ollie N. Rivers
  • ISBN-10: 1423927184  |  ISBN-13: 9781423927181
  • 260 Pages
  • Previous Editions: 2006, 2002
  • © 2009 | Published
  • College Bookstore Wholesale Price = $123.75
  • Newer Edition Available
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This third edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and design awareness, and provoke thought regarding current issues in technology. Web Design, Third Edition reveals useful design concepts and techniques typically not addressed in HTML or Web authoring texts, and is written in a style that makes the concepts presented easy to understand.

Features and Benefits

  • Uses real-world examples and up-to-date design tools to illustrate the basic concepts and principles of good Web design.
  • Encourages students to apply Web design concepts through multiple hands-on Your Turn activities in each chapter.
  • Enriches chapter topics with Q&A elements, Design Tips, and @Source online references.
  • Challenges students to research, analyze, and report on real-world Web design issues through the @Issue, Hands On, and Team Approach end-of-chapter exercises.
  • Provides a running case study in which students apply Web design concepts as they plan and create their own Web site

Table of Contents

1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part 1.
4. Planning a Successful Web Site: Part 2.
5. Typography and Images.
6. Multimedia and Interactivity Elements.
7. Promoting and Maintaining a Web Site.
A: Design Tips.
B: HTML Quick Reference.
C: Cascading Style Sheets (CSS).


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor Resources  (ISBN-10: 1423927192 | ISBN-13: 9781423927198)

Meet the Author

Author Bio

Gary B. Shelly

Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years.

H. Albert Napier

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.