Higher Education

SPEAK, 1st Edition

  • includes CourseMate with Interactive Video Activities, Audio Studio Tools, InfoTrac® 1-Semester, Speech Builder Express Printed Access Card Printed Access Card
  • Rudolph F. Verderber University of Cincinnati
  • Kathleen S. Verderber Northern Kentucky University
  • Deanna D. Sellnow University of Central Florida
  • ISBN-10: 1111830290  |  ISBN-13: 9781111830298
  • 288 Pages
  • © 2012 | Published
  • College Bookstore Wholesale Price = $42.75
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

Created through a "student-tested, faculty-approved" review process with hundreds of students and faculty, SPEAK is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SPEAK helps you guide students through the speech-making process with six Speech Plan Action Step activities that prompt them to develop effective speeches. With the help of sample speeches, instructor prep cards, numerous online tools, techniques to help students address anxiety and ethical issues, and much more, you will be able to help your students gain an exceptional foundation for creating and delivering their speeches.

Additional Product Information

Features and Benefits

  • Speech Plan Action Steps guide students through a step-by-step preparation process that results in significantly better speeches. The Action Step activities are supplemented by in-text and online examples prepared by students.
  • Shorter, comprehensive chapters in a modern design present topics in a way that is easy for students to understand.
  • Chapter-In-Review Cards at the back of the Student Edition give students a portable study tool.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple. These cards provide a quick map of chapter content, a list of corresponding PowerPoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Perforated index cards at the end of the student edition allow students to prepare note cards for their first speeches.

Table of Contents

Part 1: ORIENTATION.
1. Foundations of Public Speaking.
2. Developing Confidence through the Speech-Planning Process.
3. Listening and Responding Effectively.
Part 2: PRINCIPLES.
4. Selecting an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Practicing Delivery.
Part 3: INFORMATIVE AND PERSUASIVE SPEAKING.
12. Informative Speaking.
13. Understanding Persuasive Messages.
14. Persuasive Speaking.
Part 4: ADAPTING TO OTHER OCCASIONS AND FORMATS.
15. Ceremonial Speaking: Speeches for Special Occasions.
16. Developing and Delivering Group Presentations.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: SPEAK (with Communication CourseMate with eBook, Interactive Video Activities, Audio Studio Tools, InfoTrac® 1-Semester, Speech Builder Express Printed Access Card)

ISBN-10: 1133220622  | ISBN-13: 9781133220626

List Price = $57.95  | College Bookstore Wholesale Price = $42.75

This Bundle Includes:

  • SPEAK
    List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $42.75
  • 4LTR Press Print Option Sticker
    List Price = $.00  | College Bookstore Wholesale Price = $.00


Bundle: Text + WebTutor™ on Blackboard® with eBook on Gateway Printed Access Card

ISBN-10:  1133165699  | ISBN-13:  9781133165699

List Price = $64.95  | CengageBrain Price = $64.95  | College Bookstore Wholesale Price = $47.75

This Bundle Includes:

  • SPEAK
    List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $42.75
  • WebTutor™ on Blackboard® with eBook on Gateway Printed Access Card
    List Price = $63.95  | College Bookstore Wholesale Price = $47.25


ePack: Text + Communication CourseMate with eBook, Interactive Video Activities, Audio Study Tools, SpeechBuilder Express™ 3.0 1-Semester, InfoTrac® 1-Semester Instant Access Code

ISBN-10:  1133538495 | ISBN-13:  9781133538493

List Price = $134.95  | CengageBrain Price = $134.95  | College Bookstore Wholesale Price = $99.70

This Bundle Includes:

  • Communication CourseMate with eBook, Interactive Video Activities, Audio Study Tools, SpeechBuilder Express™ 3.0 1-Semester, InfoTrac® 1-Semester Instant Access Code
    List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $56.95
  • SPEAK
    List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $42.75


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

PowerLecture with ExamView® and JoinIn® Student Response System  (ISBN-10: 1111832293 | ISBN-13: 9781111832292)

This one-stop lecture tool makes it easy for you to assemble, edit, publish, and present custom lectures for your course using PowerPoint®. The Multimedia Manager lets you bring together text-specific lecture outlines and art, along with video, or your own materials--culminating in a powerful, personalized, media-enhanced presentation. Additionally, the CD-ROM offers an electronic version of the Instructor's Resource Manual, ExamView® software, and JoinIn™ on Turning Point® lecture slides.

Online Instructor's Resource Manual  (ISBN-10: 1111956510 | ISBN-13: 9781111956516)

Available on the CourseMate and on the PowerLecture CD-ROM, the Instructor's Resource Manual includes suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, and test items.

Communication CourseMate with eBook, Interactive Video Activities, Audio Study Tools, SpeechBuilder Express™ 3.0 1-Semester, InfoTrac® 1-Semester Instant Access Code  (ISBN-10: 1111830320 | ISBN-13: 9781111830328)

The Instant Access Code (IAC) for SPEAK is digital code that provides access to CourseMate, Cengage Enhanced eBook, Interactive Video Activities, Audio Study Tools, InfoTrac, and SpeechBuilderExpress.

List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $56.95

WebTutor™ on WebCT™ with eBook on Gateway Instant Access Code  (ISBN-10: 1111832889 | ISBN-13: 9781111832889)

The WebTutor™ with ebook on WebCT® provides access to all the content of this text's rich CourseMate and ebook from within a professor's course management system. It is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web links. Robust communication tools--such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system--make it easy to stay connected to the course.

List Price = $61.95  | CengageBrain Price = $61.95  | College Bookstore Wholesale Price = $61.95

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 1111832900 | ISBN-13: 9781111832902)

The WebTutor™ with ebook on Blackboard® provides access to all the content of this text's rich CourseMate and ebook from within a professor's course management system. It is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web links. Robust communication tools--such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system--make it easy to stay connected to the course.

List Price = $61.95  | CengageBrain Price = $61.95  | College Bookstore Wholesale Price = $61.95

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0  (ISBN-10: 0534530451 | ISBN-13: 9780534530457)

This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25

Student Speeches for Critique and Analysis DVD  (ISBN-10: 0534512518 | ISBN-13: 9780534512514)

An abundant and diverse sample of student speeches is available in this eight-series video set that features introduction, impromptu, informative, and persuasive speeches. The videos also include speeches by non-native English speakers as well as speeches containing visual aids.

Student Supplements

Communication CourseMate with eBook, Interactive Video Activities, Audio Study Tools, SpeechBuilder Express™ 3.0 1-Semester, InfoTrac® 1-Semester Instant Access Code  (ISBN-10: 1111830320 | ISBN-13: 9781111830328)

The Instant Access Code (IAC) for SPEAK is digital code that provides access to CourseMate, Cengage Enhanced eBook, Interactive Video Activities, Audio Study Tools, InfoTrac, and SpeechBuilderExpress.

List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $56.95

WebTutor™ on WebCT™ with eBook on Gateway Instant Access Code  (ISBN-10: 1111832889 | ISBN-13: 9781111832889)

More than just an interactive study guide, WebTutor™ is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.

List Price = $61.95  | CengageBrain Price = $61.95  | College Bookstore Wholesale Price = $61.95

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 1111832900 | ISBN-13: 9781111832902)

More than just an interactive study guide, WebTutor™ is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.

List Price = $61.95  | CengageBrain Price = $61.95  | College Bookstore Wholesale Price = $61.95

General MindLink for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285276574 | ISBN-13: 9781285276571)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your speech course in one place. Read your eBook, take notes, review flashcards, and take practice quizzes—all online with MindLink for CourseMate.

List Price = $56.95  | CengageBrain Price = $56.95  | College Bookstore Wholesale Price = $56.95

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0  (ISBN-10: 0534530451 | ISBN-13: 9780534530457)

This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25

Meet the Author

Author Bio

Rudolph F. Verderber

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati.

Deanna D. Sellnow

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.