Ad Age on Campus Printed Access Card
(ISBN-10: 1111958718 | ISBN-13: 9781111958718)
Ad Age on Campus access card.
List Price = $21.00
| College Bookstore Wholesale Price = $15.75
Advertising and Integrated Brand Promotion
(ISBN-10: 0538473320 | ISBN-13: 9780538473323)
Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today’s most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success.
A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising’s latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice – as the book’s contents follows the same process as an actual advertising agency.
Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support.
List Price = $366.95
| CengageBrain Price = $366.95
| College Bookstore Wholesale Price = $275.75
Advertising Promotion and Other Aspects of Integrated Marketing Communications
(ISBN-10: 0324593600 | ISBN-13: 9780324593600)
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
List Price = $425.95
| CengageBrain Price = $425.95
| College Bookstore Wholesale Price = $320.50