Higher Education

Successful Writing at Work, 10th Edition

  • Philip C. Kolin University of Southern Mississippi
  • ISBN-10: 1111834792  |  ISBN-13: 9781111834791
  • 816 Pages
  • Previous Editions: 2010, 2007, 2004
  • © 2013 | Published
  • College Bookstore Wholesale Price = $145.50
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About

Overview

This respected market-leading text offers students a comprehensive, practical introduction to workplace writing to prepare them for a range of communication tasks. SUCCESSFUL WRITING AT WORK,10E, features an abundance of real-world examples and problems as well as an accessible writing style and detailed guidelines for planning, drafting, revising, editing, and producing professional documents and graphics. Students are presented with topics in four logically sequenced sections, beginning with basic business communications and proceeding to conducting research, documenting sources, and handling more advanced tasks such as reports, proposals, and oral presentations. With each new task, students learn to become effective problem solvers at work, to understand their audience, and to select the best communication tools to accomplish their goals.

Features and Benefits

  • In addition to updating all Tech Notes retained from the previous edition, the author has added new notes related to current technology--ranging from coordinating and conducting a Webinar to adapting PDF files for the Web and using RSS feeds, Skype, and whiteboards.
  • The tenth edition features an enhanced discussion of workplace e-correspondence, including updated coverage of memos and e-mails, new sections on instant messaging and blogs, updated guidelines and practical tips for writing business letters, enhanced coverage of international business correspondence, and a discussion of corporate culture and identity.
  • Expanded coverage of employment correspondence includes updated advice on using social media to search and apply for a job in today's market and to prepare for a career while still in college. New sections on online resumes and their different formats also are included.
  • New material better reflects the modern workplace students are likely to enter, highlighting the increasingly inseparable relationship between technology and effective writing as well as the importance of protecting and preserving the environment in the workplace and at off-site locations.
  • The text emphasizes the importance of analyzing the audience, including readers worldwide and non-native speakers of English, and the writer's obligation to achieve the "you attitude" in every document--critical considerations for students who hope to be successful in the workplace.
  • A practical emphasis on workplace writing as a problem-solving activity shows how employees must meet the needs of employers, co-workers, customers, clients, and vendors worldwide, a point reinforced through in-depth case studies throughout the text, illustrating how to find resources and develop effective rhetorical strategies.
  • Integrated into every chapter and highlighted in special Tech Notes boxes, extensive coverage of the most current communication technologies in the rapidly changing world of workplace writing makes it easy for students to learn about the technology they will likely encounter as working professionals.
  • Every chapter offers guidelines and examples related to the importance of writing and acting ethically in the workplace, including editing to avoid sexism and biased language; writing ethical e-mails, instant messages, and blogs; drafting diplomatic and respectful letters; preparing honest and realistic résumés; conducting accurate, objective, and documented research; using and constructing unaltered and unbiased visuals; preparing safe and effective instructions; and writing truthful proposals and reports.
  • Also included is substantial coverage of writing for international readers and non-native speakers of English, as well as extensive practical guidelines related to these important audiences in today's increasingly global business environment.

Table of Contents

1. Getting Started: Writing and Your Career.
2. The Writing Process at Work.
3. Collaborative Writing and Meetings at Work.
4. Writing Routine Business Correspondence: Memos, Faxes, Emails, IMs and Blogs.
5. Writing Letters: Some Basics for Communicating with Audiences Worldwide.
6. Types of Business Letters.
7. How to Get a Job: Searches, Networking, Dossiers, Portfolios, Resumes, Letters and Interviews.
8. Doing Research and Documentation on the Job.
9. Summarizing Information at Work.
10. Designing Clear Visuals.
11. Designing Successful Documents and Websites
12. Writing Instructions and Procedures.
13. Writing Winning Proposals.
14. Writing Effective Short Reports.
15. Writing Careful Long Reports.
16. Making Successful Presentations at Work.

What's New

  • Most chapters have been updated with new material on ethics, including a new proposal in 13.8 on the ethics/legal issue of using apps in the mobile marketplace.
  • The book has been revised to address the most current communication technologies, including Skype, Webinars, and Googledocs. Fully expanded coverage of e-communication and online collaboration is included as well.
  • Chapter 7, "How to Get a Job," has been updated with significantly expanded coverage of online resumes. It emphasizes the use of social media for job searches and business market purposes and includes a new annotated LinkedIn.com profile.
  • This edition includes a new section entitled "Summaries in the Information Age" in the summary chapter.
  • Many new case studies have been added to meet needs of the changing business world. Collaborative Writing, Online Job Searches, Document Design, and Sharing Resources are just a few of the newly covered topics.
  • Much of Chapter 16, "Making Successful Presentations at Work," has been rewritten and now contains material on everything that can (and will) go wrong and ways to manage the snafus. From failing technology to a disrespectful audience, Chapter 16 covers all of the major pitfalls and offers helpful advice.
  • The book provides new material about corporate identities and the importance of developing a positive corporate image, including sample documents that deal with how companies act and are presented in the world.
  • This edition has been updated with the latest APA and MLA standards.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + English CourseMate with eBook Printed Access Card

ISBN-10: 1133499252  | ISBN-13: 9781133499251

List Price = $206.95  | College Bookstore Wholesale Price = $155.50

This Bundle Includes:

  • Successful Writing at Work
    List Price = $193.95  | CengageBrain Price = $193.95  | College Bookstore Wholesale Price = $145.50
  • CourseMate Printed Access Card
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Printed Text + English CourseMate with eBook Instant Access Code

ISBN-10:  1133499260  | ISBN-13:  9781133499268

List Price = $206.95  | CengageBrain Price = $206.95  | College Bookstore Wholesale Price = $155.50

This Bundle Includes:

  • Successful Writing at Work
    List Price = $193.95  | CengageBrain Price = $193.95  | College Bookstore Wholesale Price = $145.50
  • CourseMate Instant Access
    List Price = $135.00  | CengageBrain Price = $135.00  | College Bookstore Wholesale Price = $135.00


Bundle: Text + CourseReader 0-30: Rhetorical Modes Printed Access Card

ISBN-10:  1285261208 | ISBN-13:  9781285261201

List Price = $206.95  | CengageBrain Price = $206.95  | College Bookstore Wholesale Price = $155.50

This Bundle Includes:

  • Successful Writing at Work
    List Price = $193.95  | CengageBrain Price = $193.95  | College Bookstore Wholesale Price = $145.50
  • CourseReader 0-30: Rhetorical Modes Printed Access Card
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Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

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Instructor Supplements

CourseMate Instant Access  (ISBN-10: 1133044808 | ISBN-13: 9781133044802)

Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's English CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as students work with the printed textbook and the textbook-specific website. English CourseMate goes beyond the book to deliver what you need!

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Online Instructor's Resource Manual  (ISBN-10: 1133044700 | ISBN-13: 9781133044703)

The Instructor's Resource Manual (IRM) for Kolin's Successful Writing at Work, 10e, contains a variety of resources to aid you in preparing and presenting text material to meet students' personal preferences and course needs.

Student Supplements

CourseMate Instant Access  (ISBN-10: 1133044808 | ISBN-13: 9781133044802)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook, take notes, review flashcards, watch videos, and take practice quizzes--online with English CourseMate.

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eBook with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access Code  (ISBN-10: 1133597572 | ISBN-13: 9781133597575)

Successfully complete your writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

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LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285312430 | ISBN-13: 9781285312439)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your writing course in one place. Read your eBook, take notes, review flashcards, view videos, and take practice quizzes—all online with MindLink for CourseMate.

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Blackboard MindLink for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285312589 | ISBN-13: 9781285312583)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your writing course in one place. Read your eBook, take notes, review flashcards, view videos, and take practice quizzes—all online with MindLink for CourseMate on Blackboard.

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Interactive practice quizzes designed to work with your text can help you to review and learn essential terms and key concepts. True/false and multiple choice questions are included for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

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Meet the Author

Author Bio

Philip C. Kolin

Philip C. Kolin is the University Distinguished Professor in the Department of English at the University of Southern Mississippi, where for 40 years he has taught courses in composition, business and technical writing, literature, and research methods. He has extensive experience as an editor of several scholarly journals and is the co-founder of STUDIES IN AMERICAN DRAMA (1945–present). He received the Conference of Learned Journals award for the best new journal. In addition, he was also named Southern Mississippi's first Distinguished Professor in the Humanities. Dr. Kolin has published almost 40 books and 200 scholarly articles covering a variety of subjects, including writing, drama, linguistics, and popular culture. He also has written an award-winning book on professional writing for nurses and articles on writing for lawyers and other professionals. Over the years, he has conducted workshops on technical business writing, the publication process, and managing professional communications. He received his Ph.D. from Northwestern University.