Higher Education

MindTap® Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics, 4th Edition

  • Luke M. Froeb Vanderbilt University
  • Brian T. McCann Vanderbilt University
  • Michael R. Ward University of Texas, Arlington
  • Mike Shor University of Connecticut
  • ISBN-10: 1305260562  |  ISBN-13: 9781305260566
  • © 2016 | Published
  • College Bookstore Wholesale Price = $125.00
Experience MindTap

About

Overview

MindTap™ Economics for Froeb/McCann/Ward/Shor's Managerial Economics, 4th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap resources such as relevant readings, lecture summary videos, and interactive homework activities are designed to take students up the levels of learning, from basic knowledge to analysis and application. Access to this product is valid for 6 months of usage.

Additional Product Information

Features and Benefits

  • Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to analysis, application and critical thinking.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs, and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what's important to you, the instructor.
  • Automatically grade assignments and quizzes.

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


LEARNING PATH
Lecture Summary Videos.
Interactive Homework.
Step-by-step End of Chapter Video Problems.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1305260570 | ISBN-13: 9781305260573

    List Price = $125.00  | College Bookstore Wholesale Price = $93.75

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text, 4th + MindTap® Economics, 1 term (6 months) Printed Access Card

ISBN-10: 1305782879  | ISBN-13: 9781305782877

List Price = $157.95  | College Bookstore Wholesale Price = $118.75

This Bundle Includes:

  • Managerial Economics, Loose-leaf Version
    List Price = $173.95  | CengageBrain Price = $173.95  | College Bookstore Wholesale Price = $130.50
  • MindTap® Economics, 1 term (6 months) Printed Access Card
    List Price = $125.00  | College Bookstore Wholesale Price = $93.75


ePack: Managerial Economics, Loose-leaf Version, 4th + MindTap® Economics, 1 term (6 months) Instant Access

ISBN-10:  1305918673  | ISBN-13:  9781305918672

List Price = $157.95  | CengageBrain Price = $157.95  | College Bookstore Wholesale Price = $118.75

This Bundle Includes:

  • MindTap® Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics
    List Price = $125.00  | CengageBrain Price = $125.00  | College Bookstore Wholesale Price = $125.00
  • Managerial Economics, Loose-leaf Version
    List Price = $173.95  | CengageBrain Price = $173.95  | College Bookstore Wholesale Price = $130.50


Bundle: Text + MindTap® Economics, 1 term (6 months) Printed Access Card

ISBN-10:  1305618572  | ISBN-13:  9781305618572

List Price = $260.95  | College Bookstore Wholesale Price = $196.00

This Bundle Includes:

  • Managerial Economics
    List Price = $247.95  | CengageBrain Price = $247.95  | College Bookstore Wholesale Price = $186.00
  • MindTap® Economics, 1 term (6 months) Printed Access Card
    List Price = $125.00  | College Bookstore Wholesale Price = $93.75


ePack: Text + MindTap® Economics, 1 term (6 months) Instant Access

ISBN-10:  1305716221 | ISBN-13:  9781305716223

List Price = $260.95  | CengageBrain Price = $260.95  | College Bookstore Wholesale Price = $196.00

This Bundle Includes:

  • Managerial Economics
    List Price = $247.95  | CengageBrain Price = $247.95  | College Bookstore Wholesale Price = $186.00
  • MindTap® Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics
    List Price = $125.00  | CengageBrain Price = $125.00  | College Bookstore Wholesale Price = $125.00


Efficacy and Outcomes

Reviews

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

— Stephen Brusnighan, Kent State University

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

— Robert Black, SUNY Maritime College

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

— Carey Roberts, Arkansas Technology University

"MindTap was very useful – it was easy to follow and everything was right there."

— Student, San Jose State University

"I'm definitely more engaged because of MindTap."

— Student, University of Central Florida

"MindTap puts practice questions in a format that works well for me."

— Student, Franciscan University of Steubenville

Meet the Author

Author Bio

Luke M. Froeb

Professor Froeb received his undergraduate degree from Stanford University and his Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment to Chief Economist of the Federal Trade Commission where he enforced the antitrust and consumer protection laws of the United States. He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005 Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win the "Most Outstanding Teacher" award, but now he finishes behind his co-author, Brian McCann. His textbook, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH is well recognized for teaching students to apply economics to real business problems. It is filled with real world problems (and solutions) from Professor Froeb's students and clients. Dr. Froeb's research focuses on the economics of competition policy. He has taught at Tulane University, worked at the U.S. Department of Justice, and spent a year at the University of Chicago Law School.

Brian T. McCann

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate of the class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared or is forthcoming in journals, such as STRATEGIC MANAGEMENT JOURNAL, JOURNAL OF MANAGEMENT, and JOURNAL OF MANAGEMENT STUDIES. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process.

Michael R. Ward

Dr. Mike Ward has taught courses in Managerial Economics, Industrial Organization and Business Strategy, Human Resource Economics, and Economics and Regulation of Information. He has spent nearly two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington where he is currently Professor of Economics in the Business School. Prior to returning to academia, Professor Ward served as an Economist at the Federal Trade Commission for four years attempting to tear down barriers to competition (though he was not managed by Professor Froeb). Dr. Ward's research focuses on the economics of innovation and competition. He earned his undergraduate degree in mathematics and economics from UCLA and his Ph.D. in economics from the University of Chicago.

Mike Shor

Dr. Mike Shor has taught courses in game theory, pricing, law and economics, industrial organization, and behavioral economics. He is currently at the Department of Economics at the University of Connecticut. Prior to UConn, Professor Shor taught at the business school at Vanderbilt University, where he was twice elected the best professor by the graduating MBA class. Dr. Shor earned his undergraduate degree in foreign affairs and economics from the University of Virginia, and his Ph.D. in economics from Rutgers University. Professor Shor's research is focused on industrial organization and behavioral economics. His interdisciplinary research has appeared in journals in accounting, marketing, information systems, and psychology, as well as economics.