Higher Education

BCOM6, 6th Edition

  • Includes CourseMate with Career Transitions 2.0, 1 term (6 months) Printed Access Card.
  • Carol M. Lehman Mississippi State University
  • Debbie D. DuFrene Stephen F. Austin State University
  • ISBN-10: 1285431642  |  ISBN-13: 9781285431642
  • 304 Pages
  • Previous Editions: 2014, 2013, 2012
  • © 2015 | Published
  • College Bookstore Wholesale Price = $52.50
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM6 delivers a visually appealing, succinct print component, tear-out review and model document cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM6 provides expanded coverage on technology and social media, abundant real world examples, and model documents to guide students' writing practice.

Additional Product Information

Features and Benefits

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with many faculty and students.
  • Aplia™: This edition offers Aplia as an optional online interactive tool to complete auto-graded business communication assignments and better understand key concepts. Aplia™ improves learning by increasing student effort and engagement. Aplia™ also offers a grammar and mechanics primer called Aplia's Preparing for Business Communication.
  • Write Experience: Write Experience uses artificial intelligence to score your writing instantly and accurately. It also provides students with detailed revision goals and feedback on student writing to help improve written communication and critical-thinking skills.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Tear-Out Review Cards, Model Documents, and Style Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Every 4LTR Press solution comes with CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. CourseMate for BCOM6 includes a wealth of interactive learning tools, including quizzes, flashcards, games, videos, PowerPoint notes, language art reviews, and more.
  • All of the content and resources you expect with a supplements package that is second to none including thought-provoking videos, carefully selected to support key concepts within the book, that help solidify students' comprehension of business communication concepts and demonstrate their effectiveness in today's actual work environment.
  • BCOM6 includes special information on how social media impacts business communication as well as an abundance of tools to help students perfect their writing skills.
  • Enhanced CourseMate! This turnkey resource now offers a practice quiz generator to help students prepare for tests. Also, a variety of NEW trackable activities provides students the opportunity to expand their knowledge with higher-level activities, while providing you easy access to data and reports on their progress and where they need more help.

Table of Contents

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning Spoken and Written Messages.
4. Preparing Spoken and Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment.
Grammar and Usage Appendix.
References.
Index.
Review Cards. (Student Edition).
Prep Cards (Instructor Edition).
Model Docs.
Style Cards.

What's New

  • Updated coverage of technology and social media has been added throughout the text.
  • Most sample documents have been completely revised and updated.
  • Most boxed inserts and in-text examples have been thoroughly revised and updated.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10: 1305413865  | ISBN-13: 9781305413863

List Price = $83.95  | College Bookstore Wholesale Price = $62.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $141.95  | College Bookstore Wholesale Price = $105.50


Bundle: Text + LMS Integrated for CourseMate, 1 term (6 months) Printed Access Card + YouSeeU Access

ISBN-10:  1305711629  | ISBN-13:  9781305711624

List Price = $90.95  | CengageBrain Price = $90.95  | College Bookstore Wholesale Price = $67.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated for CourseMate, 1 term (6 months) Printed Access Card
    List Price = $74.95  | College Bookstore Wholesale Price = $56.25
  • YouSeeU Access
    List Price = $79.95  | College Bookstore Wholesale Price = $60.00


ePack: Text + CourseMate, 1 term (6 months) Printed Access Card + Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card + General MindLink for CourseMate Instant Access

ISBN-10:  1305415884  | ISBN-13:  9781305415881

List Price = $90.95  | CengageBrain Price = $90.95  | College Bookstore Wholesale Price = $67.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $141.95  | College Bookstore Wholesale Price = $105.50
  • LMS Integrated for CourseMate, 1 term (6 months) Instant Access
    List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95


ePack: Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access for Lehman/DuFrene’s BCOM 6 + General MindLink for CourseMate Instant Access for Lehman/DuFrene’s BCOM 6

ISBN-10:  1305417100  | ISBN-13:  9781305417106

List Price = $121.95  | CengageBrain Price = $121.95  | College Bookstore Wholesale Price = $90.00

This Bundle Includes:

  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00
  • LMS Integrated for CourseMate, 1 term (6 months) Instant Access
    List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95


Printed Text + LMS Integrated for CourseMate™, Instant Access + LMS Integrated for Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10:  1305432029  | ISBN-13:  9781305432024

List Price = $83.95  | CengageBrain Price = $83.95  | College Bookstore Wholesale Price = $62.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated for CourseMate, 1 term (6 months) Instant Access
    List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $55.95  | College Bookstore Wholesale Price = $42.00


ePack: LMS Integrated for CourseMate™, Instant Access for Lehman/DuFrene’s BCOM 6 + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card for Lehman/DuFrene’s BCOM 6

ISBN-10:  1305435346  | ISBN-13:  9781305435346

List Price = $107.95  | CengageBrain Price = $107.95  | College Bookstore Wholesale Price = $79.95

This Bundle Includes:

  • LMS Integrated for CourseMate, 1 term (6 months) Instant Access
    List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $55.95  | College Bookstore Wholesale Price = $42.00


Bundle: Text + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1305424255  | ISBN-13:  9781305424258

List Price = $97.95  | CengageBrain Price = $97.95  | College Bookstore Wholesale Price = $72.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $67.50  | College Bookstore Wholesale Price = $50.75


Bundle: Text + MindLink for Write Experience 2.0 Powered by MyAccess Printed Access Card + MindLink for CourseMate Printed Access Card

ISBN-10:  1305523504  | ISBN-13:  9781305523500

List Price = $77.95  | CengageBrain Price = $77.95  | College Bookstore Wholesale Price = $57.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $55.95  | College Bookstore Wholesale Price = $42.00


ePack: Printed Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access

ISBN-10:  1305615255  | ISBN-13:  9781305615250

List Price = $83.95  | CengageBrain Price = $83.95  | College Bookstore Wholesale Price = $62.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Printed Text + LMS Integrated for CourseMate, 1 term (6 months) Instant Access + YouSeeU Access

ISBN-10:  1305622839 | ISBN-13:  9781305622838

List Price = $84.95  | CengageBrain Price = $84.95  | College Bookstore Wholesale Price = $67.50

This Bundle Includes:

  • BCOM6
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated for CourseMate, 1 term (6 months) Instant Access
    List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95
  • YouSeeU Access
    List Price = $79.95  | College Bookstore Wholesale Price = $60.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285432746 | ISBN-13: 9781285432748)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an integrated eBook and interactive teaching and learning tools including interactive quizzes, flashcards, model documents, writing templates, games, videos, PowerPoint notes, style guides, language reviews, and more. CourseMate also features the Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course. Learn more at www.cengage.com/coursemate.

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95

Aplia™, 1 term Instant Access  (ISBN-10: 1285871162 | ISBN-13: 9781285871165)

Aplia™ is a Cengage Learning online homework system dedicated to improving learning by increasing student effort and engagement. Aplia™ makes it easy to assign frequent online homework assignments with problem sets authored by Aplia™ content experts and questions taken directly from the supporting text. Aplia™ provides students with immediate detailed feedback to help them learn as they work through the questions. It features interactive tutorials to fully engage them in learning course concepts and to correct any deficiencies in applying prerequisite skills, including grammar and mechanics skills. Automatic grading and powerful assessment tools give you real-time reporting of student progress, participation, and performance, and its easy-to-use course management features let you flexibly administer course announcements and materials online. With Aplia™, students will show up to class fully engaged and prepared and you will have more time to do what you do best--teach. This easy-to-use system has been used by more than 2 million students at over 1,800 institutions. For more information, visit www.aplia.com/bcomm.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305072006 | ISBN-13: 9781305072008)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305071980 | ISBN-13: 9781305071988)

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00

Student Supplements

LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 1305095154 | ISBN-13: 9781305095151)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95

MindLink for Aplia with Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305392027 | ISBN-13: 9781305392021)

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285432746 | ISBN-13: 9781285432748)

Make the most of your study time by accessing everything you need to succeed in one place. CourseMate includes an interactive eBook with highlighting, note taking, and an interactive glossary. It also features interactive learning tools including interactive quizzes, flashcards, model documents, writing templates, games, videos, PowerPoint notes, style guides, language reviews, and more.

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95

Aplia™, 1 term Instant Access  (ISBN-10: 1285871162 | ISBN-13: 9781285871165)

Aplia™ is an online interactive learning solution that helps you improve comprehension--and your grade--by integrating a variety of mediums and tools such as multimedia, tutorials, and an eBook. Founded by a professor to enhance his own courses, Aplia™ provides automatically graded assignments with immediate detailed explanations on every question and interactive tools to illustrate concepts. More than 2 million students like you have used Aplia™ at over 1,800 institutions.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305072006 | ISBN-13: 9781305072008)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305071980 | ISBN-13: 9781305071988)

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305095170 | ISBN-13: 9781305095175)

List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305095146 | ISBN-13: 9781305095144)

List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95

Meet the Author

Author Bio

Carol M. Lehman

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).