Higher Education

Marketing Resources, 1st Edition

  • South-Western
  • ISBN-10: 0324231938  |  ISBN-13: 9780324231939
  • © 2005 | Published
  • College Bookstore Wholesale Price = $12.50 List Price = $ 16.95



The Marketing Resources service provides Instructors and Students with open-access information on a number of Marketing subjects. The site is organized and searchable by key marketing topic, which allows easy access to the topics applicable for upcoming classes. This feature is pedagogically designed to deepen students’ understanding of theoretical concepts through hands-on exploration of the latest marketing resources available.

Table of Contents

Advertising. Brand Management. Business-to-business Marketing. Consumer Behavior. Direct Marketing. Global Marketing. Integrated Marketing Communications. Internet Marketing. Market Segmentation and Targeting. Marketing Planning and Forecasting. Marketing Research. Nonprofit Marketing. Nontraditional Marketing. Packaging. Pricing. Product Design & Positioning. Promotions. Public Relations. Purchasing and Materials Management. Relationship Marketing. Retailing. Sales. Services Marketing.

Meet the Author

Author Bio


South-Western is an imprint of Cengage Learning and the number-one Keyboarding publisher worldwide. South-Western offers the most extensive selection in Business Education materials on the market today for secondary and higher education, as well as corporate and retail business environments. For more than 100 years, South-Western has assembled expert authorship to deliver best-in-class business learning content to equip individuals with the tools and resources necessary to excel and maintain professional success.