Marketing Resources, 1st Edition
- ISBN-10: 0324231938 | ISBN-13: 9780324231939
- © 2005 | Published
- College Bookstore Wholesale Price = $12.50 List Price = $ 16.95
The Marketing Resources service provides Instructors and Students with open-access information on a number of Marketing subjects. The site is organized and searchable by key marketing topic, which allows easy access to the topics applicable for upcoming classes. This feature is pedagogically designed to deepen students’ understanding of theoretical concepts through hands-on exploration of the latest marketing resources available.
Advertising. Brand Management. Business-to-business Marketing. Consumer Behavior. Direct Marketing. Global Marketing. Integrated Marketing Communications. Internet Marketing. Market Segmentation and Targeting. Marketing Planning and Forecasting. Marketing Research. Nonprofit Marketing. Nontraditional Marketing. Packaging. Pricing. Product Design & Positioning. Promotions. Public Relations. Purchasing and Materials Management. Relationship Marketing. Retailing. Sales. Services Marketing.