NEW

Public Speaking: The Evolving Art, 3rd Edition

  • includes MindTap™ Speech Printed Access Card
  • Stephanie J. Coopman San Jose State University
  • James Lull San Jose State University
  • ISBN-10: 1285432827  |  ISBN-13: 9781285432823
  • 416 Pages
  • Previous Editions: 2012, 2011, 2009
  • © 2015 | Published
  • College Bookstore Wholesale Price = $90.75 
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About

Overview

PUBLIC SPEAKING: THE EVOLVING ART is the first book and integrated technology package to meet the expectations of today's students while both preserving and offering innovative variations on the well-respected traditions of public speaking instruction. Throughout the text, in short video segments, four peer mentors expertly guide readers through the concepts and strategies presented in the text. PUBLIC SPEAKING: THE EVOLVING ART is now available with MindTap Speech. MindTap Speech represents a new approach to a customizable, online, user-focused learning platform. MindTap combines all of a user's learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides the user through the curriculum. This unique resource empowers instructors with new assessment capabilities applicable to traditional, online, and hybrid courses.


Features/Benefits

  • PUBLIC SPEAKING: THE EVOLVING ART, teaches the fundamental goals of public speaking while exploring the evolving contexts and digital resources that inform public speaking today. Popular media-oriented examples provide a critical guide for both you and your students to select the ways in which digital culture plays a role in your public speaking course.
  • A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs students to the easy-to-access online material. "Apply It" Boxes give students an opportunity to use their newly-gained public speaking skills in situations outside of the classroom.
  • This text promotes interactive, peer-based learning through integrated video segments in each chapter. The newly updated peer mentors (Speech Buddies) are supportive guides who offer speech-making strategies, visually model both effective and ineffective techniques from research to delivery to use of presentation aids, and add a personal connection in a visual medium familiar to students.
  • The text works seamlessly with MindTap Speech; a customizable, online, and user-focused learning platform. MindTap combines learning tools--readings, multimedia, activities and assessments--into a singular learning system that guides both the student and instructor through the curriculum.

Table of Contents

PART I: GETTING STARTED.
1. The Evolving Art of Public Speaking.
2. Building Your Confidence.
3. Ethical Speaking and Listening.
PART II: DEVELOPING AND RESEARCHING YOUR SPEECH.
4. Developing Your Purpose and Topic.
5. Adapting to Your Audience.
6. Researching Your Topic.
7. Supporting Your Ideas.
8. Organizing and Outlining Your Speech.
9. Beginning and Ending Your Speech.
PART III: PRESENTING YOURSELF AND YOUR IDEAS.
10. Using Language Effectively.
11. Integrating Presentation Media.
12. Delivering Your Speech.
PART IV: SPEAKING SITUATIONS.
13. Informative Speaking.
14. Persuasive Speaking.
15. Understanding Argument.
16. Special Occasion and Group Speaking.
Glossary.
References.
Index.

What's New

  • NEW SPEECH BUDDY VIDEOS: these new segments, especially produced for this edition, illustrate, and introduce innovative variations on, the time-tested traditions of public speaking instruction. With a student-friendly presentation, the "Buddies" guide users through sound speech-building strategies and demonstrate the concepts presented in the book. Designed to achieve clear goals and pedagogical outcomes, these mentoring tools explain, assist, and model in the framework of a carefully sequenced experience.
  • NEW "Apply It in the Workplace" boxes. The successful "Apply It" boxes of the first two editions have been revised and expanded. Building on the concepts presented in the book, this feature encourages students to apply their new public speaking skills both outside the classroom and in professional contexts. The former Apply It boxes, now called "Apply it in Your Community," provide opportunities to use the skills and strategies learned and apply them in the community.
  • The third edition features several new student and professional speeches, including fifth-grader Tamia Gaines award-winning speech about Martin Luther King, Jr., (Chapter 10); California Academy of Sciences planetarium staff Michael Josh Roberts giving a presentation on asteroids (Chapter 11); and college student Tara Flanagan's tribute speech about her grandfather (Chapter 16).
  • NEW MindTap Speech from Cengage Learning represents a new approach to a customizable, online, user-focused learning platform. MindTap combines all of a user's learning tools-readings, multimedia, activities and assessments-into a singular learning system that guides both the student and instructor through the curriculum.

Alternate Formats

Choose the Format that Best Fits Your Student's Budget and Course Goals

To customize your learning solution, contact your Cengage Learning representative for more information.


  • Book Only Edition
    ISBN-10: 1285433106  | ISBN-13: 9781285433103
    List Price = $122.95  | CengageBrain Price = $104.49  | College Bookstore Wholesale Price = $90.75
  • Loose Leaf Edition
    ISBN-10:  1305634500 | ISBN-13:  9781305634503
    List Price = $85.95  | CengageBrain Price = $72.99  | College Bookstore Wholesale Price = $63.75

Learning Resource Bundles

Learning Resource Bundles

Convenient, cost-effective bundles provide additional resources to boost student engagement. Contact your Learning Consultant for more information.


Bundle: Text + MindTap Speech Printed Access Card
ISBN-10: 1305361792  | ISBN-13: 9781305361799
List Price = $131.95  | CengageBrain Price = $111.99  | College Bookstore Wholesale Price = $97.50

This Bundle Includes:

  • Public Speaking: The Evolving Art
    List Price = $122.95  | CengageBrain Price = $104.49  | College Bookstore Wholesale Price = $90.75
  • MindTap Speech, 1 term (6 months) Printed Access Card
    List Price = $79.95  | College Bookstore Wholesale Price = $59.50


Printed Text + MindTap Speech Communication Instant Access
ISBN-10:  1305517733 | ISBN-13:  9781305517738
List Price = $152.95  | CengageBrain Price = $129.99  | College Bookstore Wholesale Price = $113.00

This Bundle Includes:

  • Public Speaking: The Evolving Art
    List Price = $122.95  | CengageBrain Price = $104.49  | College Bookstore Wholesale Price = $90.75
  • MindTap Speech Communication (Generic) with Practice and Present Instant Access
    List Price = $70.00  | CengageBrain Price = $70.00  | College Bookstore Wholesale Price = $70.00


Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor's Companion Web Site  (ISBN-10: 1285867912 | ISBN-13: 9781285867915)

The Instructor Companion Website includes Computerized Testing via Cognero®, ready-to-use PowerPoint® presentations (with text and images that can also be customized to suit your course needs), Join In for Turning Point clicker questions, and an electronic version of the Instructor’s Manual.


Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285978293 | ISBN-13: 9781285978291)

Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: Author, edit, and manage test bank content from multiple Cengage Learning solutions. Create multiple test versions in an instant. Deliver tests from your LMS, your classroom or wherever you want.


MindTap™ Speech, 1 term (6 months) Instant Access  (ISBN-10: 1285837290 | ISBN-13: 9781285837291)

MINDTAP SPEECH FOR COOPMAN'S PUBLIC SPEAKING: THE EVOLVING ART, 3rd edition represents a new approach to a customizable, online, user-focused learning platform. MindTap combines all of a user’s learning tools-readings, multimedia, activities and assessments-into a singular Learning Unit that guides the student through the curriculum based on learning objectives and outcomes. Instructors personalize the experience by customizing the presentation of these learning tools to their students; even seamlessly introducing their own content into the learning unit via “apps” that integrate into the MindTap platform. Unique to MindTap Speech is “Practice and Present”— an online video submission and grading program that allows for individualized feedback and provides a digital environment for public speaking students to practice their skills and get meaningful feedback from their instructor and peers. Also included are Interactive Video Activities and Speech Builder Express 3.0™-a tool that coaches students through the entire speech organization and outlining process. Find out more at www.cengage.com/mindtap.

List Price = $70.00  | CengageBrain Price = $70.00  | College Bookstore Wholesale Price = $70.00


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

MindLink for MindTap™ Speech Instant Access  (ISBN-10: 130540694X | ISBN-13: 9781305406940)

MindLink for MindTap™ Speech Instant Access for Coopman/Lull's Public Speaking: The Evolving Art, 3rd engages you to produce your best work – consistently. By seamlessly integrating course material with videos, activities, apps, and much more, MindTap creates a unique learning path that fosters increased comprehension and efficiency.

List Price = $70.00  | CengageBrain Price = $70.00  | College Bookstore Wholesale Price = $70.00


MindTap™ Speech, 1 term (6 months) Instant Access  (ISBN-10: 1285837290 | ISBN-13: 9781285837291)

MINDTAP SPEECH represents a new approach to a highly customizable, student-focused learning platform that delivers quality content, assignments, and a tailored presentation of the course curriculum created by your instructor and based on learning objectives and outcomes. It combines all of your learning tools-readings, multimedia, activities and assessments-into a singular Learning Unit that guides you through the course. MindTap Speech includes “Practice and Present”—a unique tool that allows you to upload video files of practice or final speeches, comment on your peer’s speeches, and review your grades and instructor feedback. It also includes Speech Builder Express 3.0™-a tool that coaches you through the entire speech organization and outlining process. Find out more at www.cengage.com/mindtap.

List Price = $70.00  | CengageBrain Price = $70.00  | College Bookstore Wholesale Price = $70.00


MindTap Speech Communication (Generic) with Practice and Present Instant Access  (ISBN-10: 1305271254 | ISBN-13: 9781305271258)

MindTap Speech Communication Instant Access with Practice and Present, 3rd engages you to produce your best work – consistently. By seamlessly integrating course material with videos, activities, apps, and much more, MindTap creates a unique learning path that fosters increased comprehension and efficiency.

List Price = $70.00  | CengageBrain Price = $70.00  | College Bookstore Wholesale Price = $70.00


General MindLink for MindTap Speech, 1 term (6 months) Instant Access  (ISBN-10: 1305102355 | ISBN-13: 9781305102354)

General MindLink for MindTap Speech Instant Access for Coopman/Lull's Public Speaking: The Evolving Art, 3rd engages you to produce your best work – consistently. By seamlessly integrating course material with videos, activities, apps, and much more, MindTap creates a unique learning path that fosters increased comprehension and efficiency.

List Price = $70.00  | CengageBrain Price = $70.00  | College Bookstore Wholesale Price = $70.00


Meet the Author

About the Author

Stephanie J. Coopman

Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor and Chair of Communication Studies at San José State University and Chair of the SJSU University Council of Chairs and Directors. In addition to teaching public speaking since the start of her career, she has conducted numerous workshops on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including First Monday, Communication Education, Western Journal of Communication, Communication Yearbook, American Communication Journal, Journal of Business Communication, and Management Communication Quarterly.

James Lull

James Lull is Professor Emeritus of Communication Studies at San José State University. Winner of the National Communication Association's Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies and cultural analysis, Professor Lull is author or editor of twelve books with translations into many languages. Dr. Lull holds an Honorary Doctorate from the University of Helsinki, Finland, and an Honorary Professorship at Aalborg University, Denmark. He regularly gives plenary addresses and seminars at universities in Europe and Latin America.