Cengage Learning

Higher Education

Public Speaking: The Evolving Art, 3rd Edition

  • includes MindTap™ Speech Printed Access Card
  • Stephanie J. Coopman San Jose State University
  • James Lull San Jose State University
  • ISBN-10: 1285432827  |  ISBN-13: 9781285432823
  • 416 Pages
  • Previous Editions: 2012, 2011, 2009
  • © 2015 | Published
  • College Bookstore Wholesale Price = $90.75
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About

Overview

PUBLIC SPEAKING: THE EVOLVING ART is the first book and integrated technology package to meet the expectations of today’s students while both preserving and offering innovative variations on the well-respected traditions of public speaking instruction. Throughout the text, in short video segments, four peer mentors expertly guide readers through the concepts and strategies presented in the text. PUBLIC SPEAKING: THE EVOLVING ART is now available with MindTap Speech. MindTap Speech represents a new approach to a customizable, online, user-focused learning platform. MindTap combines all of a user’s learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides the user through the curriculum. This unique resource empowers instructors with new assessment capabilities applicable to traditional, online, and hybrid courses.

Features and Benefits

  • PUBLIC SPEAKING: THE EVOLVING ART, teaches the fundamental goals of public speaking while exploring the evolving contexts and digital resources that inform public speaking today. Popular media-oriented examples provide a critical guide for both you and your students to select the ways in which digital culture plays a role in your public speaking course.
  • A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs students to the easy-to-access online material. "Apply It" Boxes give students an opportunity to use their newly-gained public speaking skills in situations outside of the classroom.
  • This text promotes interactive, peer-based learning through integrated video segments in each chapter. The newly updated peer mentors (Speech Buddies) are supportive guides who offer speech-making strategies, visually model both effective and ineffective techniques from research to delivery to use of presentation aids, and add a personal connection in a visual medium familiar to students.
  • The text works seamlessly with MindTap Speech; a customizable, online, and user-focused learning platform. MindTap combines learning tools--readings, multimedia, activities and assessments--into a singular learning system that guides both the student and instructor through the curriculum.

Table of Contents

PART I: GETTING STARTED.
1. The Evolving Art of Public Speaking.
2. Building Your Confidence.
3. Ethical Speaking and Listening.
PART II: DEVELOPING AND RESEARCHING YOUR SPEECH.
4. Developing Your Purpose and Topic.
5. Adapting to Your Audience.
6. Researching Your Topic.
7. Supporting Your Ideas.
8. Organizing and Outlining Your Speech.
9. Beginning and Ending Your Speech.
PART III: PRESENTING YOURSELF AND YOUR IDEAS.
10. Using Language Effectively.
11. Integrating Presentation Media.
12. Delivering Your Speech.
PART IV: SPEAKING SITUATIONS.
13. Informative Speaking.
14. Persuasive Speaking.
15. Understanding Argument.
16. Special Occasion and Group Speaking.
Glossary.
References.
Index.

What's New

  • NEW SPEECH BUDDY VIDEOS: these new segments, especially produced for this edition, illustrate, and introduce innovative variations on, the time-tested traditions of public speaking instruction. With a student-friendly presentation, the "Buddies" guide users through sound speech-building strategies and demonstrate the concepts presented in the book. Designed to achieve clear goals and pedagogical outcomes, these mentoring tools explain, assist, and model in the framework of a carefully sequenced experience.
  • NEW "Apply It in the Workplace" boxes. The successful "Apply It" boxes of the first two editions have been revised and expanded. Building on the concepts presented in the book, this feature encourages students to apply their new public speaking skills both outside the classroom and in professional contexts. The former Apply It boxes, now called "Apply it in Your Community," provide opportunities to use the skills and strategies learned and apply them in the community.
  • The third edition features several new student and professional speeches, including fifth-grader Tamia Gaines award-winning speech about Martin Luther King, Jr., (Chapter 10); California Academy of Sciences planetarium staff Michael Josh Roberts giving a presentation on asteroids (Chapter 11); and college student Tara Flanagan’s tribute speech about her grandfather (Chapter 16).
  • NEW MindTap Speech from Cengage Learning represents a new approach to a customizable, online, user-focused learning platform. MindTap combines all of a user’s learning tools-readings, multimedia, activities and assessments-into a singular learning system that guides both the student and instructor through the curriculum.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Book Only Edition

    ISBN-10: 1285433106  | ISBN-13: 9781285433103

    List Price = $128.95  | CengageBrain Price = $128.95  | College Bookstore Wholesale Price = $95.25

  • Loose Leaf Edition

    ISBN-10:  1305634500 | ISBN-13:  9781305634503

    List Price = $90.95  | College Bookstore Wholesale Price = $67.00

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + MindTap® Speech, 1 term (6 months) Printed Access Card

ISBN-10: 1305361792  | ISBN-13: 9781305361799

List Price = $135.95  | College Bookstore Wholesale Price = $100.75

This Bundle Includes:

  • Public Speaking: The Evolving Art
    List Price = $122.95  | CengageBrain Price = $122.95  | College Bookstore Wholesale Price = $90.75
  • MindTap® Speech, 1 term (6 months) Printed Access Card
    List Price = $76.00  | College Bookstore Wholesale Price = $57.00


Printed Text + MindTap® Speech Communication Instant Access

ISBN-10:  1305517733 | ISBN-13:  9781305517738

List Price = $135.95  | CengageBrain Price = $135.95  | College Bookstore Wholesale Price = $100.75

This Bundle Includes:

  • Public Speaking: The Evolving Art
    List Price = $122.95  | CengageBrain Price = $122.95  | College Bookstore Wholesale Price = $90.75
  • MindTap® Speech Communication (Generic) with Practice and Present Instant Access
    List Price = $76.00  | CengageBrain Price = $76.00  | College Bookstore Wholesale Price = $76.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor’s Companion Web Site  (ISBN-10: 1285867912 | ISBN-13: 9781285867915)

The Instructor Companion Website includes Computerized Testing via Cognero®, ready-to-use PowerPoint® presentations (with text and images that can also be customized to suit your course needs), Join In for Turning Point clicker questions, and an electronic version of the Instructor’s Manual.

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285978293 | ISBN-13: 9781285978291)

Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: Author, edit, and manage test bank content from multiple Cengage Learning solutions. Create multiple test versions in an instant. Deliver tests from your LMS, your classroom or wherever you want.

MindTap® Speech, 1 term (6 months) Instant Access for Coopman/Lull’s Public Speaking: The Evolving Art  (ISBN-10: 1285837290 | ISBN-13: 9781285837291)

MindTap™ Speech for Coopman’s Public Speaking: The Evolving Art, 3rd Edition is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Unique to MindTap Speech is "Practice and Present" -- an online video submission and grading program that allows for individualized feedback and provides a digital environment for public speaking students to practice their skills and get meaningful feedback from their instructor and peers. Also included are Interactive Video Activities and Speech Builder Express 3.0™ -- a tool that coaches students through the entire speech organization and outlining process. Access to this product is valid for 6 months of usage.

List Price = $76.00  | CengageBrain Price = $76.00  | College Bookstore Wholesale Price = $76.00

Student Supplements

LMS Integrated for MindTap® Speech, 1 term (6 months) Instant Access  (ISBN-10: 130540694X | ISBN-13: 9781305406940)

This access code will provide you with seamless access to your MindTap™ Speech resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $76.00  | CengageBrain Price = $76.00  | College Bookstore Wholesale Price = $76.00

MindTap® Speech, 1 term (6 months) Instant Access for Coopman/Lull’s Public Speaking: The Evolving Art  (ISBN-10: 1285837290 | ISBN-13: 9781285837291)

MindTap™ Speech for Coopman’s Public Speaking: The Evolving Art, 3rd Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. Unique to MindTap Speech is “Practice and Present” -- an online video submission and grading program that provides a digital environment for you to practice your skills and get meaningful feedback from your instructor and peers. Also included are Interactive Video Activities and Speech Builder Express 3.0™ -- a tool that coaches you through the entire speech organization and outlining process. With these resources and an array of tools and apps -- from note taking to flashcards -- you’ll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $76.00  | CengageBrain Price = $76.00  | College Bookstore Wholesale Price = $76.00

MindTap® Speech Communication (Generic) with Practice and Present Instant Access  (ISBN-10: 1305271254 | ISBN-13: 9781305271258)

MindTap™ Speech Communication (Generic) with Practice and Present, 3rd Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you’ll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.

List Price = $76.00  | CengageBrain Price = $76.00  | College Bookstore Wholesale Price = $76.00

LMS Integrated for MindTap® Speech, 1 term (6 months) Instant Access  (ISBN-10: 1305102355 | ISBN-13: 9781305102354)

This access code will provide you with seamless access to your MindTap™ Speech resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $76.00  | CengageBrain Price = $76.00  | College Bookstore Wholesale Price = $76.00

Meet the Author

Author Bio

Stephanie J. Coopman

Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor and Chair of Communication Studies at San José State University and Chair of the SJSU University Council of Chairs and Directors. In addition to teaching public speaking since the start of her career, she has conducted numerous workshops on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including First Monday, Communication Education, Western Journal of Communication, Communication Yearbook, American Communication Journal, Journal of Business Communication, and Management Communication Quarterly.

James Lull

James Lull is Professor Emeritus of Communication Studies at San José State University. Winner of the National Communication Association’s Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies and cultural analysis, Professor Lull is author or editor of twelve books with translations into many languages. Dr. Lull holds an Honorary Doctorate from the University of Helsinki, Finland, and an Honorary Professorship at Aalborg University, Denmark. He regularly gives plenary addresses and seminars at universities in Europe and Latin America.