Higher Education

Exploring the Elements of Design, 3rd Edition

  • Poppy Evans The Art Academy of Cincinnati
  • Mark A. Thomas The Art Academy of Cincinnati
  • ISBN-10: 1111645485  |  ISBN-13: 9781111645489
  • 336 Pages
  • © 2013 | Published
  • College Bookstore Wholesale Price = $77.25
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Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design.

Features and Benefits

  • Profiles of contemporary designers and illustrators, with samples from their portfolios, offer personal glimpses into the careers of successful professionals.
  • Full-color diagrammatic breakdowns of professional design solutions clearly and visually explain how basic design elements and principles are put to work.
  • Clear, concise explanations show how to apply and integrate the design concepts of color theory, drawing, typography, and both 2D and 3D design.
  • The material highlights the design principles at work in Web and New Media applications.
  • Detailed end-of-chapter projects and review questions.

Table of Contents

1. Defining the Language of Design.
2. Design and Typography.
3. Design and Image.
4. Design and Color.
5. Managing Effective Design.
6. Creativity and Visual Research.
7. Media and Technology for Communication Artists.
8. From Student to Professional.

What's New

  • Completely updated including expanded discussion of digital media, interactive design, and typography including use of experimental type and letterpress.
  • A variety of student portfolios provide students with examples of completed projects.
  • Each chapter now contains added project briefs and a new Q + A format for designer profiles.
  • Each chapter now contains added project briefs and a new Q + A format for designer profiles.
  • Extended coverage on creating portfolios, and career tips such as resumé examples, frequently asked interview questions, how to dress for an interview, and more.

Efficacy and Outcomes


"A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid."

— Tom Davie, Art Academy of Cincinnati


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

CourseMate Instant Access  (ISBN-10: 111164554X | ISBN-13: 9781111645540)

Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch reader comprehension soar as your class works with the printed textbook and the textbook-specific website. CourseMate goes beyond the book to deliver what you need!

List Price = $82.00  | CengageBrain Price = $82.00  | College Bookstore Wholesale Price = $82.00

Instructor's Resource CD-ROM  (ISBN-10: 1111645493 | ISBN-13: 9781111645496)

The instructor resources include sample syllabi for using this book in either an 11- or 15-week course, answers to the review questions found in the text, tips for assessing completed exercises assigned in the book, and a list of additional resources. It also includes PowerPoint slides that highlight main topics and provide a framework for classroom discussion.

Student Supplements

CourseMate Instant Access  (ISBN-10: 111164554X | ISBN-13: 9781111645540)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. CourseMate includes: An interactive eBook with highlighting, note taking, an interactive glossary, and interactive learning tools, including: Homework, Quizzes, Flashcards, PowerPoint® presentations, and more!

List Price = $82.00  | CengageBrain Price = $82.00  | College Bookstore Wholesale Price = $82.00

Meet the Author

Author Bio

Poppy Evans

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Mark A. Thomas

Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.