Higher Education

Video Basics, 7th Edition

  • Herbert Zettl San Francisco State University
  • ISBN-10: 1111344469  |  ISBN-13: 9781111344467
  • 448 Pages
  • Previous Editions: 2010, 2007, 2004
  • © 2013 | Published
  • College Bookstore Wholesale Price = $177.75
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About

Overview

Herbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video.

Features and Benefits

  • VIDEO BASICS acknowledges that digital video is now an established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.
  • All chapters have been updated and streamlined and the concepts clarified. To explain some of the often-puzzling terminology of digital television and the various scanning systems, Chapter 3 explores the major differences between the scanning, sampling, and compression standards of digital television (DTV), high-definition video (HDV), and high-definition television (HDTV).
  • To provide students with practical real-world information, Chapter 12 emphasizes nonlinear recording procedures and post-production procedures over linear editing.
  • A fully updated art and photo program includes new and revised diagrams and photos of the latest equipment and new locations. For example, analog and digital signals as well as the sampling process are illustrated with new graphics in Chapter 3, and sound waveforms are explained and illustrated in Chapter 7.
  • Updated discussions and illustrations of the latest technologies and innovations, including tapeless cameras, new field units, digital audio equipment, and the latest lighting instruments (such as LED lights), are discussed in Chapter 8. Compositional needs for the various aspect ratios are covered in Chapters 6 and 9.
  • Herb Zettl draws from his expertise as an Emmy award-winning producer, director, and innovator in the field of television and video production to bring students the most technically accurate, current, and authoritative text for the Video or Television Production course. The text is streamlined so that its content can be taught in a single semester.
  • The term "video" is used throughout the text (as a more inclusive term than "television") to encompass today's productions for non-broadcast purposes, without distinguishing commercial from non-commercial productions or highly artistic creations from standard programming.
  • The text emphasizes the convergence of field and studio production, provides a more practical introduction to the video industry by covering new issues such as budgeting and scheduling as well as creativity and storytelling, and presents the production process within a simplified framework.
  • The emphasis on aesthetics, extensively featured throughout the text, helps students understand the "why" and "how" of achieving high-quality video and audio effects.
  • Providing constant visual support to the concepts and applications, the text features more than 250 photos and diagrams updated to include the latest technology. Script samples in a variety of formats, as well as scripts that have been marked up by a director, expose students to this essential step in production.
  • Exercises based on Zettl's award-winning VIDEOLAB 4.0 DVD-ROM are integrated within the text. Using demonstrations and guided practice to teach students the basics of the video production process, the program illustrates basic concepts that are explained in the text (linked via an icon in the margin) and can be used as preparation for lecture or lab sessions.

Table of Contents

Part I: PRODUCTION: PROCESSES AND PEOPLE.
1. Production Process.
2. Production Team: Who Does What When?
Part II: IMAGE CREATION: DIGITAL VIDEO AND CAMERA.
3. Image Formation and Digital Video.
4. Video Camera.
5. Operating the Camera.
6. Looking Through the Viewfinder.
Part III: IMAGE CREATION: SOUND, LIGHT, GRAPHICS, AND EFFECTS.
7. Audio and Sound Control.
8. Light, Color, and Lighting.
9. Graphics and Effects.
Part IV: IMAGE CONTROL: SWITCHING, RECORDING, AND EDITING.
10. Switcher and Switching.
11. Video Recording.
12. Postproduction: Linear and Nonlinear Editing.
13. Editing Principles.
Part V: PRODUCTION ENVIRONMENT: STUDIO, FIELD, AND SYNTHETIC.
14. Production Environment: Studio.
15. Production Environment: Field, and Synthetic.
Part VI: PRODUCTION CONTROL: TALENT AND DIRECTING.
16. Talent, Clothing, and Makeup.
17. Putting It All Together: Directing.

What's New

  • All chapters of this edition have been updated and, wherever necessary, the text streamlined and the concepts clarified.
  • High-definition video (HDV) was eliminated because it has been replaced by true high-definition television (HDTV) even in small consumer camcorders.
  • Some of the content in Chapter 3 (Image Formation and Digital Video) has been rearranged and some eliminated to make this admittedly demanding chapter as painless as possible for the reader.
  • Super HDTV scanning modes, normally used for digital cinema, are introduced.
  • DSLR cameras and some mounting equipment are now discussed.
  • 3D video is explained in Chapter 4 (Video Camera) and Chapter 6 (Looking Through the Viewfinder).
  • LED lighting equipment and its studio use have been added.
  • Tapeless recording media and nonlinear editing are stressed throughout the text.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + + VideoLab 4.0 + Student Workbook

ISBN-10: 1133393314  | ISBN-13: 9781133393313

List Price = $275.95  | CengageBrain Price = $275.95  | College Bookstore Wholesale Price = $207.75

This Bundle Includes:

  • Video Basics
    List Price = $236.95  | CengageBrain Price = $236.95  | College Bookstore Wholesale Price = $177.75
  • Student Workbook
    List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25
  • VideoLab 4.0
    List Price = $228.95  | CengageBrain Price = $228.95  | College Bookstore Wholesale Price = $169.50


Bundle: Text + Radio Television & Film CourseMate with eBook Printed Access Card

ISBN-10:  1133393322  | ISBN-13:  9781133393320

List Price = $249.95  | CengageBrain Price = $249.95  | College Bookstore Wholesale Price = $187.75

This Bundle Includes:

  • Video Basics
    List Price = $236.95  | CengageBrain Price = $236.95  | College Bookstore Wholesale Price = $177.75
  • CourseMate Printed Access Card
    List Price = $165.00  | College Bookstore Wholesale Price = $123.00


Bundle: Text + Student Workbook

ISBN-10:  1133393330  | ISBN-13:  9781133393337

List Price = $255.95  | CengageBrain Price = $255.95  | College Bookstore Wholesale Price = $192.75

This Bundle Includes:

  • Video Basics
    List Price = $236.95  | CengageBrain Price = $236.95  | College Bookstore Wholesale Price = $177.75
  • Student Workbook
    List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25


Bundle: Text + VideoLab 4.0

ISBN-10:  1111706093 | ISBN-13:  9781111706098

List Price = $255.95  | CengageBrain Price = $255.95  | College Bookstore Wholesale Price = $192.75

This Bundle Includes:

  • Video Basics
    List Price = $236.95  | CengageBrain Price = $236.95  | College Bookstore Wholesale Price = $177.75
  • VideoLab 4.0
    List Price = $228.95  | CengageBrain Price = $228.95  | College Bookstore Wholesale Price = $169.50


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Advantage Books: Video Basics including Workbook  (ISBN-10: 1111837112 | ISBN-13: 9781111837112)

Herbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video.

List Price = $324.95  | CengageBrain Price = $324.95  | College Bookstore Wholesale Price = $243.75

WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1133351913 | ISBN-13: 9781133351917)

The WebTutor for Blackboard provides access to all the content of this text's rich CourseMate and eBook from within a professor's course management system. The CourseMate is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web Links. Robust communication tools -- such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system -- make it easy to stay connected to the course.

List Price = $179.00  | College Bookstore Wholesale Price = $179.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access Code  (ISBN-10: 1133351905 | ISBN-13: 9781133351900)

List Price = $179.00  | College Bookstore Wholesale Price = $179.00

LMS Integrated CourseMate with eBook 1 term (6 months) Instant Access  (ISBN-10: 1305947673 | ISBN-13: 9781305947672)

List Price = $165.00  | CengageBrain Price = $165.00  | College Bookstore Wholesale Price = $165.00

Instructor's Manual  (ISBN-10: 1111835853 | ISBN-13: 9781111835859)

The Instructor's Manual for VIDEO BASICS, 7th Edition with Answer Key for Video Basics 7 Workbook includes chapter notes with teaching suggestions and activities, multiple-choice questions, essay/discussion questions, and additional teaching resources. The manual also includes the answers to the exercises in the Video Basics 7 Workbook. Note that for the multiple-choice questions, the correct answer is indicated by a > symbol and the page number tells you where the specific problem is first discussed in the text.

PowerLecture with ExamView®  (ISBN-10: 111183623X | ISBN-13: 9781111836238)

This one-stop lecture tool offers an electronic version of the Instructor Resource Manual and ExamView® testing software. This testing aid lets you create or customize tests and study guides (both print and online) using the test bank questions from the online Instructor's Manual. ExamView® offers both a Quick Test Wizard and an Online Test Wizard that guide you step-by-step through the process of creating tests. The "what you see is what you get" interface allows you to see the test you are creating on-screen exactly as it will print or display online.

Student Workbook  (ISBN-10: 1111837104 | ISBN-13: 9781111837105)

Besides serving as a diagnostic tool for you, students can use the workbook to practice and develop their video production skills through summaries of the chapter content, key terms, activities, self-tests, and problem-solving applications. The workbook can be customized and bound into the student edition text.

List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25

CourseMate Instant Access  (ISBN-10: 1111969078 | ISBN-13: 9781111969073)

Cengage Learning's CourseMate for

College Bookstore Wholesale Price = $165.00

VideoLab 4.0  (ISBN-10: 1111348901 | ISBN-13: 9781111348908)

Zettl's VideoLab 4.0 is the fully updated, award-winning DVD-ROM that brings a virtual video production studio right to your students' computer! This stand-alone, interactive DVD-ROM uses demonstrations and guided practice to teach students the basics of the video production process. It establishes a scenario in which the student plays the role of a video intern, getting hands-on video production experience that introduces them to the principles of camera, lighting, audio, switching, editing and the video production process. Zettl's VideoLab 4.0 now features Advanced Labs, challenging exercises designed to improve students' ability with the equipment and concepts introduced in the regular modules. This virtual lab can be used with any of Herb Zettl's books, with other television texts, or with no book at all. Unlike any available book, Zettl's VideoLab 4.0 gives students an opportunity to see, hear, and practice the skills being taught in accurately simulated studio and field environments.

List Price = $228.95  | CengageBrain Price = $228.95  | College Bookstore Wholesale Price = $169.50

Student Supplements

Cengage Advantage Books: Video Basics including Workbook  (ISBN-10: 1111837112 | ISBN-13: 9781111837112)

Affordable and easy to understand, Herbert Zettl's VIDEO BASICS, 7th Edition, is the handiest and most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, this text moves you quickly from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. You'll come to rely on Zettl's VIDEO BASICS, 7th Edition, for every step of video production.

List Price = $324.95  | CengageBrain Price = $324.95  | College Bookstore Wholesale Price = $243.75

WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1133351913 | ISBN-13: 9781133351917)

More than just an interactive study guide, WebTutor is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.

List Price = $179.00  | College Bookstore Wholesale Price = $179.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access Code  (ISBN-10: 1133351905 | ISBN-13: 9781133351900)

List Price = $179.00  | College Bookstore Wholesale Price = $179.00

LMS Integrated CourseMate with eBook 1 term (6 months) Instant Access  (ISBN-10: 1305947673 | ISBN-13: 9781305947672)

List Price = $165.00  | CengageBrain Price = $165.00  | College Bookstore Wholesale Price = $165.00

Student Workbook  (ISBN-10: 1111837104 | ISBN-13: 9781111837105)

You can practice and develop your video production skills through summaries of the chapter content, key terms, activities, self-tests, and problem-solving applications.

List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25

CourseMate Instant Access  (ISBN-10: 1111969078 | ISBN-13: 9781111969073)

Make the most of your study time by accessing everything you need to succeed--online with CourseMate. You can access this learning tool and others at http://www.cengagebrain.com.

List Price = $165.00  | CengageBrain Price = $165.00  | College Bookstore Wholesale Price = $165.00

Flash Cards Instant Access  (ISBN-10: 1285795679 | ISBN-13: 9781285795676)

Flashcards designed to work with your text can help you to review and learn essential terms and key concepts. Interactive flashcards include terms and definitions for each chapter. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $4.00  | CengageBrain Price = $4.00  | College Bookstore Wholesale Price = $4.00

Quizzing Instant Access  (ISBN-10: 1285791878 | ISBN-13: 9781285791876)

Interactive practice quizzes designed to work with your text can help you to review and learn essential terms and key concepts. True/false and multiple choice questions are included for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

VideoLab 4.0  (ISBN-10: 1111348901 | ISBN-13: 9781111348908)

Zettl's VideoLab 4.0 gives you virtual hands-on practice and a proven shortcut from reading about production techniques to applying them in the studio and the field. Zettl's VideoLab 4.0 now features Advanced Labs, challenging exercises designed to improve your ability with the equipment and concepts introduced in the regular modules.

List Price = $228.95  | CengageBrain Price = $228.95  | College Bookstore Wholesale Price = $169.50

Quizzing with Flash Cards Instant Access  (ISBN-10: 1285788079 | ISBN-13: 9781285788074)

Interactive practice quizzes and flashcards designed to work with your text can help you to review and learn essential terms and key concepts. Flashcards contain terms and definitions for each chapter. Practice quizzes consist of true/false and multiple choice questions for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, practice quizzes and flashcards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Meet the Author

Author Bio

Herbert Zettl

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University, where he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences, Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl is the author of VIDEO BASICS and TELEVISION PRODUCTION HANDBOOK, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. In addition, Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.