Higher Education

Speaking for Success, 2nd Edition

  • Jean Miculka The University of Texas at El Paso
  • ISBN-10: 0538443782  |  ISBN-13: 9780538443784
  • 288 Pages
  • Previous Editions: 1999, 1993, 1988
  • © 2007 | Published
  • College Bookstore Wholesale Price = $45.50



SPEAKING FOR SUCCESS is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. SPEAKING FOR SUCCESS also helps students prepare for competitive events and includes the WinningEdge logo to identify those opportunities. Students can immediately apply and practice communications skills making class fun, dynamic, and one they'll always remember.

Features and Benefits

  • Numerous applications and workshops provide a variety of career connections to increase interest.
  • Communication at Work instructs learners in various appropriate methods of communicating in today's workplace.
  • Language Trap provides a friendly, painless way for students to review key language issues to avoid common mistakes and errors.
  • A wealth and variety of end-of-chapter reinforcement including Making Connections to Academics and Technology to better position learners for academic and career success, Small Group Project found at the end of the chapter to provide opportunities for learners to work cooperatively with peers, and Individual Speech Assignment to help increase learner's comfort level in public speaking.

Table of Contents

1. You Are a Coded Communication Channel.
2. Speech is an Oral Language Code.
3. Paralanguage Flavors the Verbal Message.
4. Nonverbal Codes Send Silent Messages.
5. Building Confidence.
6. Developing Interpersonal Skills.
7. Interviewing Successfully.
8. Speaking in Groups.
9. Informative and Persuasive Speaking.
10. Designing a Message for an Audience.
11. Researching and Organizing Ideas.
12. Polishing Your Presentation.

What's New

  • Annotated Instructor's Edition saves time by providing the teaching model, lesson plans, answers, and teaching tips at point-of-use in the margins.
  • WinningEdge--Preparation for Student Career and Technical Organization competitive events in Prepared Speech, Extemporaneous Speech, and Advanced Interview Skills conveniently located on the new Instructor's Resource CD.
  • Fresh, new internal design with structured pedagogy to better connect to today's learner.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Century 21 Accounting: Multicolumn Journal, 8th

ISBN-10: 0324672497 | ISBN-13: 9780324672497

List Price = $78.95  | CengageBrain Price = $78.95  | College Bookstore Wholesale Price = $58.75

This Bundle Includes:

  • Speaking for Success
    List Price = $60.95  | CengageBrain Price = $60.95  | College Bookstore Wholesale Price = $45.50
  • e-Book 8
    List Price = $64.95  | College Bookstore Wholesale Price = $48.00


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 0538443804 | ISBN-13: 9780538443807)

The Instructor's Resource CD includes lesson plans and PowerPoint Presentations for each chapter.

Annotated Instructor's Edition  (ISBN-10: 0538443790 | ISBN-13: 9780538443791)

The Annotated Instructor's Edition previews the features that save you time and help students learn, and demonstrates how to integrate our powerful supplements into your curriculum. The answers to the questions from the text appear on an overprint of the student edition.

Meet the Author

Author Bio

Jean Miculka

Jean Miculka is a retired speech and workforce development professor. She has authored several successful products for Thomson South-Western.