Higher Education

The Basics: Business Communication, 3rd Edition

  • Patricia Merrier University of Minnesota, Duluth
  • ISBN-10: 0538728841  |  ISBN-13: 9780538728843
  • 192 Pages
  • Previous Editions: 2000, 1993
  • © 2006 | Published
  • College Bookstore Wholesale Price = $73.50



The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning.

Features and Benefits

  • Technology Activities: These activities are included in every chapter.
  • Features: Self-analysis and personal goal features are included throughout the text.
  • Teamwork Activities: Numerous teamwork activities are provided to give students hands-on experience.

Table of Contents

1. Understanding the Communication Process. 2. Planning Written Business Messages. 3. Developing Business Messages. 4. Writing Positive and Neutral News Messages. 5. Writing Bad News Messages. 6. Writing Persuasive Messages. 7. Writing Employment and Special Messages. APPENDICES. A. Message Format Guidelines. B. Editing Symbols. C. Frequently Confused and Misused Words.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual  (ISBN-10: 0538729279 | ISBN-13: 9780538729277)

Meet the Author

Author Bio

Patricia Merrier

Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she’s gravitated toward collaborative, interdisciplinary research.