Higher Education

Media/Impact: An Introduction to Mass Media, 11th Edition

  • Shirley Biagi California State University, Sacramento
  • ISBN-10: 1133311385  |  ISBN-13: 9781133311386
  • 448 Pages
  • Previous Editions: 2013, 2012, 2011
  • © 2015 | Published
  • College Bookstore Wholesale Price = $180.75
  • Newer Edition Available

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About

Overview

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business.

Features and Benefits

  • An emphasis on the mass media as a business helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television, and the Internet.
  • “Impact” boxes, including 50 new to this edition, explore important topics through primary sources and real-life examples. These boxes cover five areas: convergence, money, audience, profile, and global.
  • More than 250 carefully selected new photos, cartoons, and illustrations throughout the book emphasize timely trends and important topics in today's media business.
  • A marginal glossary of important terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
  • Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics; key terms with corresponding chapter page numbers; critical questions to engage students in analysis of the chapter, helping to deepen their understanding; and “Working the Web,” a list of 10 websites with information relevant to the chapter.
  • Each industry chapter includes a detailed, illustrated historical TimeFrame of key events.
  • The Student Resource Media Information Guide, located at the end of the book, is an invaluable student reference tool that provides hundreds of resources to help students explore media topics.
  • Impact/Action Videos (accessible in CourseMate and the MindTap® Reader) bring contemporary issues to life, with content customized to expand on material presented in the text. Specialized narration accompanies images and videos to tell the story of how mass communication is changing, and transforming the world. These four videos are matched to chapters throughout the book to expand student understanding of how mass communication affects today's world.
  • Communications CourseMate includes an eBook, an interactive TimeFrame, links to more than 250 mass media and professional association websites, podcasts, interactive quizzes, a media career guide, and access to the Impact/Action Videos.

Table of Contents

Part I: THE MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Expanding Delivery.
4. Magazines: Targeting the Audience.
5. Recordings: Demanding Choices.
6. Radio: Riding the Wave.
7. Movies: Picturing the Future.
8. Television: Changing Channels.
9. Digital Media: Widening the Web.
Part II: SELLING THE MESSAGE.
10. Advertising: Motivating Customers.
11. Public Relations: Promoting Ideas.
Part III: CHANGING MESSAGES.
12. News and Information: Choosing Sources.
13. Society and Political Issues: Shaping the Arguments.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Glossary.
Media Information Resource Guide.

What's New

  • The eleventh edition features up-to-date coverage of current trends and technology affecting the dynamic and rapidly evolving media industries, including digital delivery, media industry consolidation, social media, mobile media, and the interplay between mass media and today's culture.
  • More than 50 new “Impact” boxes feature current articles and information on the latest topics and trends from the best sources covering the media business, such as Bloomberg, The New York Times, Washington Post, Cnet, Advertising Age, and Pew Center for People & the Press. These boxes now cover five subject areas: convergence, money, audience, profile (of a key media figure), and global (the global reach of mass media). Topics include “Twitter Hacking Puts Focus on Security of Brands” (convergence), “Text Messaging Turns 20” (global), and “Where Do People Listen to the Radio?” (audience).
  • Expanded coverage of convergence now includes the increasing importance of mobile media and social media, which have turned cell phones into the fastest-growing media marketplace.
  • Current statistical information is beautifully displayed in 34 new illustrations that reflect current research on key topics such as: Internet ad spending, sales of digital content, the top 10 Internet news sites, the top 10 social media sites, and the top 10 international cities with public wireless hot spots.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + CourseMate Printed Access Card

ISBN-10: 1285939174  | ISBN-13: 9781285939179

List Price = $253.95  | College Bookstore Wholesale Price = $190.75

This Bundle Includes:

  • Media/Impact: An Introduction to Mass Media
    List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $180.75
  • CourseMate, 1 term (6 months) Printed Access Card
    List Price = $167.00  | College Bookstore Wholesale Price = $125.00


Bundle: Text + MindTap® Communication Studies Printed Access Card

ISBN-10:  1305361172 | ISBN-13:  9781305361171

List Price = $253.95  | College Bookstore Wholesale Price = $190.75

This Bundle Includes:

  • Media/Impact: An Introduction to Mass Media
    List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $180.75
  • MindTap® Communication Studies, 1 term (6 months) Printed Access Card
    List Price = $78.00  | College Bookstore Wholesale Price = $58.50


Efficacy and Outcomes

Reviews

“This book is complete and current, beautifully well designed, easy for students to use, and [easy] to teach from.”

— Dan Close, Wichita State University

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

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Instructor Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285064984 | ISBN-13: 9781285064987)

List Price = $167.00  | CengageBrain Price = $167.00  | College Bookstore Wholesale Price = $167.00

MindTap® Communication Studies, 1 term (6 months) Instant Access for Biagi's Media/Impact: An Introduction to Mass Media  (ISBN-10: 1285856368 | ISBN-13: 9781285856360)

MindTap™ Communication Studies for Biagi's Media/Impact: An Introduction to Mass Media, 11th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap Communication Studies resources include Impact/Action videos that spark critical thinking and bring contemporary issues to life. Access to this product is valid for 6 months of usage. Impact/Action videos

List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00

Student Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285064984 | ISBN-13: 9781285064987)

List Price = $167.00  | CengageBrain Price = $167.00  | College Bookstore Wholesale Price = $167.00

MindTap® Communication Studies, 1 term (6 months) Instant Access for Biagi's Media/Impact: An Introduction to Mass Media  (ISBN-10: 1285856368 | ISBN-13: 9781285856360)

MindTap™ Communication Studies for Biagi's Media/Impact: An Introduction to Mass Media, 11th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of resources, tools, and apps -- from Impact/Action videos to note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00

LMS Integrated for MindTap® Communication Studies, 1 term (6 months) Instant Access  (ISBN-10: 1305103246 | ISBN-13: 9781305103245)

This access code will provide you with seamless access to your MindTap™ Communication Studies resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00

Meet the Author

Author Bio

Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.