Higher Education

Media Now: Understanding Media, Culture, and Technology, 8th Edition

  • Joseph Straubhaar University of Texas, Austin
  • Robert LaRose Michigan State University
  • Lucinda Davenport Michigan State University
  • ISBN-10: 1133311369  |  ISBN-13: 9781133311362
  • 608 Pages
  • Previous Editions: 2013, 2012, 2009
  • © 2014 | Published
  • College Bookstore Wholesale Price = $184.50
  • Newer Edition Available
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About

Overview

MEDIA NOW, Eighth Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Features and Benefits

  • The Straubhaar CourseMate immediately connects your students to the media using the following integrated components: an interactive Mind-Tap eBook of the entire text, ABC Video exercises, "Media in Motion" concept animations, media literacy exercises, and instant access to chapter-by-chapter resources.
  • Thinking Critically About the Media questions at the end of every chapter ask students to consider, discuss, and write about larger issues surrounding the media, such as what their lives will be like in a future Information Society and ways to use the spectrum broadcasters are giving up in the digital transition.
  • Media Literacy sections within each media chapter focus on key issues related to the impact of media on culture and society, encouraging students to think critically, analyze issues related to their consumption of media, and become more effective media activists and critics. These sections have been updated to include a "news you can use" focus; practical tips that empower students as media consumers, including how to stay safe online, join copyright commons, get on the do-not-call list, or start a blog; where to file media complaints; and sorting out broadband options.
  • The new edition explores recent technological and marketplace developments, including how mobile devices like the iPhone and social media sites like Facebook are altering the media landscape and impacting our culture, the birth of Internet television, and how technology is shaking up the music industry.
  • The text explores the cultural impact of the media from the perspectives of both current research and historical trends, covering topics such as the digital television transition; online television and newspapers; how the Internet helps aspiring musicians, television producers, and moviemakers; and the growth and impact of video games.
  • Media Then/Media Now timelines demonstrate how media has changed in conjunction with changes in society, while Media and Culture boxes highlight cultural issues in the media to explore the influence media has on individuals, society, and culture.
  • Your Media Career guides readers to the "hot spots" in media industries updated with the latest projections from the Bureau of Labor Statistics, while WorldView expands thinking from beyond the front door to Global perspectives.
  • Technology Demystified boxes explain even complex technological information in a clear and accessible way, making it easier for students to understand essential concepts they will use when beginning careers in media.
  • MEDIA NOW drives students to evaluate the concepts presented in the text critically through Stop & Review features that appear throughout each chapter and online and through Summary and Review end-of-chapter sections presented as questions with brief narrative answers.

Table of Contents

PART I: MEDIA AND THE INFORMATION AGE.
1. The Changing Media.
2. Media and Society.
PART II: THE MEDIA.
3. Books and Magazines.
4. Newspapers.
5. Recorded Music.
6. Radio.
7. Film and Home Video.
8. Television.
9. The Internet.
10. Public Relations.
11. Advertising.
12. The Third Screen: From Bell's Phone to iPhone.
PART III: MEDIA ISSUES.
13. Video Games.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.

What's New

  • The convergence of traditional media industries and newer technologies has been integrated into each and every chapter of the text.
  • Social media and its effects on the media as a whole have been added to almost all chapters, where applicable. How the many different kinds of mass communication are using these social tools is addressed.
  • The chapter on newspapers analyzes the exciting opportunities in this evolving industry and the influence of mobile devices and social media on news.
  • The material on recorded Music tracks how the music industry is learning to live with declining sales by exploring new outlets for music on the Internet.
  • The newest chapter on video gaming considers cutting edge gaming technologies, the rise of social media games, and the latest research on game addictions.
  • In the Global Communications Media chapter, students can investigate the impact of social media on democratic revolutions in Tunisia, Egypt, and Libya, and accelerating global film and music flows.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + LMS Integrated for CourseMate™, 1 term (6 months) Instant Access

ISBN-10: 1305587847  | ISBN-13: 9781305587847

List Price = $258.95  | CengageBrain Price = $258.95  | College Bookstore Wholesale Price = $194.50

This Bundle Includes:

  • Media Now: Understanding Media, Culture, and Technology
    List Price = $244.95  | CengageBrain Price = $244.95  | College Bookstore Wholesale Price = $184.50
  • LMS Integrated for CourseMate™, 1 term (6 months) Instant Access
    List Price = $171.00  | CengageBrain Price = $171.00  | College Bookstore Wholesale Price = $171.00


Printed Text + CourseMate with InfoTrac® Instant Access

ISBN-10:  1305526686 | ISBN-13:  9781305526686

List Price = $258.95  | CengageBrain Price = $258.95  | College Bookstore Wholesale Price = $194.50

This Bundle Includes:

  • Media Now: Understanding Media, Culture, and Technology
    List Price = $244.95  | CengageBrain Price = $244.95  | College Bookstore Wholesale Price = $184.50
  • CourseMate with InfoTrac® Instant Access
    List Price = $171.00  | CengageBrain Price = $171.00  | College Bookstore Wholesale Price = $171.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource Manual  (ISBN-10: 1285081366 | ISBN-13: 9781285081366)

The Instructor's Resource Manual provides you with extensive assistance in teaching with the book. It includes sample syllabi, suggested assignments, chapter outlines, individual and group activities, test questions, links to video resources and websites, and more.

PowerLecture with ExamView® and JoinIn™ Student Response System  (ISBN-10: 1285081390 | ISBN-13: 9781285081397)

This all-in-one lecture tool lets you bring together text-specific lecture outlines and art from Cengage Learning texts, along with video and animations from the Internet or your own materials, culminating in a powerful, personalized media-enhanced presentation. In addition, the CD-ROM contains ExamView® computerized testing, and an electronic version of the book's Instructor's Resource Manual. It also includes book-specific JoinIn™ content for response systems tailored to MEDIA NOW, allowing you to transform your classroom and assess your students' progress with instant in-class quizzes and polls. Enhance how your students interact with you, your lecture, and each other.

CourseMate with InfoTrac® Instant Access  (ISBN-10: 1285081455 | ISBN-13: 9781285081458)

Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's Mass Communication CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Mass Communication CourseMate goes beyond the book to deliver what you need!

List Price = $171.00  | CengageBrain Price = $171.00  | College Bookstore Wholesale Price = $171.00

InfoTrac® College Edition Printed Access Card  (ISBN-10: 0534558534 | ISBN-13: 9780534558536)

This online research and learning center offers over 20 million full-text articles from nearly 6,000 scholarly and popular periodicals. The articles cover a broad spectrum of disciplines and topics--ideal for every type of researcher. Learn more at www.cengage.com/infotrac. (Access code/card required).

List Price = $32.00  | College Bookstore Wholesale Price = $24.00

Student Supplements

CourseMate with InfoTrac® Instant Access  (ISBN-10: 1285081455 | ISBN-13: 9781285081458)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Mass Communication CourseMate includes Quizzes, Flashcards, Interactive Timelines, and an interactive eBook with highlighting, note taking, and an interactive glossary.

List Price = $171.00  | CengageBrain Price = $171.00  | College Bookstore Wholesale Price = $171.00

LMS Integrated for CourseMate™, 1 term (6 months) Printed Access Card  (ISBN-10: 1285735145 | ISBN-13: 9781285735146)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your media course in one place. Read your eBook, take notes, review flashcards, and take practice quizzes—all online with MindLink for CourseMate.

List Price = $171.00  | College Bookstore Wholesale Price = $128.00

Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1285797477 | ISBN-13: 9781285797472)

Flashcards designed to work with your text can help you to review and learn essential terms and key concepts. Interactive flashcards include terms and definitions for each chapter. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $4.00  | College Bookstore Wholesale Price = $4.00

InfoTrac® College Edition Printed Access Card  (ISBN-10: 0534558534 | ISBN-13: 9780534558536)

Save time, save money, and eliminate the trek to the library and long waits for reserved readings with InfoTrac® College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals.

List Price = $32.00  | College Bookstore Wholesale Price = $24.00

Quizzing, 1 term (6 months) Instant Access  (ISBN-10: 1285793676 | ISBN-13: 9781285793672)

Interactive practice quizzes designed to work with your text can help you to review and learn essential terms and key concepts. True/false and multiple choice questions are included for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $6.00  | College Bookstore Wholesale Price = $6.00

Quizzing with Flash Cards Instant Access  (ISBN-10: 1285789873 | ISBN-13: 9781285789873)

Interactive practice quizzes and flashcards designed to work with your text can help you to review and learn essential terms and key concepts. Flashcards contain terms and definitions for each chapter. Practice quizzes consist of true/false and multiple choice questions for each chapter. Check your score and take quizzes again if needed. A reference for where to find more material in the text is included with each answer. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, practice quizzes and flashcards are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Meet the Author

Author Bio

Joseph Straubhaar

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at http://rtf.utexas.edu/faculty/joe-straubhaar.

Robert LaRose

Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at http://www.msu.edu/~larose.

Lucinda Davenport

Dr. Lucinda Davenport is the Director of the School of Journalism at Michigan State University, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. In addition to the Michigan State University Excellence in Teaching Award and the College of Communication Arts and Sciences Faculty Impact Award, she has earned national honors for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. Dr. Davenport has professional experience in newspaper, radio, television, public relations, and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa, and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at http://jrn.msu.edu.