Higher Education

Business Communication: Process and Product, 8th Edition

  • includes Student Premium Website Printed Access Card
  • Mary Ellen Guffey Los Angeles Pierce College
  • Dana Loewy California State University, Fullerton
  • ISBN-10: 1285094069  |  ISBN-13: 9781285094069
  • 704 Pages
  • Previous Editions: 2011, 2008, 2006
  • © 2015 | Published
  • College Bookstore Wholesale Price = $234.75
  • Newer Edition Available

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About

Overview

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Trusted and respected among business communication instructors, this edition also offers breakthrough digital resources versions, including MindTap, and digital resources, such as Aplia, and Write Experience. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader − abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format − continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manage their courses.

Features and Benefits

  • Aplia: The 8th Edition offers faculty the chance to use this online, interactive tool that ensures students review fundamental grammar and mechanics and understand key concepts. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors. Learn more at www.aplia.com/bcomm. Aplia also offers a grammar and mechanics primer called Aplia's Preparing for Business Communication.
  • Write Experience: Write Experience allows you to help students write effectively without adding to your workload! Write Experience uses artificial intelligence to score student writing instantly and accurately. It also provides students with detailed revision goals and feedback on their writing, to help them improve written communication and critical thinking skills. www.cengage.com/writeexperience
  • The Guffey Premium Web Site gives the instructors and students one convenient place to find downloadable supplements such as the complete Instructor's Manual, PowerPoint slides, transparency masters, test bank, and solutions to most activities. For students, there are online reinforcement exercises, chapter quizzes, self-check diagnostic grammar quizzes, flashcards, PowerPoint reviews, writing help, "Ms. Grammar" activities, and workplace simulations. Instructors will find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.www.meguffey.com.
  • The eighth edition offers market-leading instructor resources to save new and experienced instructors time and make creating dynamic learning experiences easy. Guffey provides a totally integrated teaching system, with a comprehensive instructor's website offering an exceptional collection of resources to enhance instructor effectiveness in the classroom.
  • Numerous figures and model documents illustrate the professional uses of the latest digital media at work, including the use of Twitter, instant messages, podcasts, blogs, and wikis. This coverage helps students understand the difference between professional rather than and social applications.
  • The eExpanded, certified test bank includes more questions in every chapter and a new question-selection guide that allows instructors to easily design tests based on content, difficulty level, and question type.
  • Self-contained report projects in Chapter 12 allow students to forgo research and instead focus on the analysis of the information provided to them.
  • Unrivaled Author Support. Mary Ellen Guffey is highly responsive to instructors' needs and suggestions. As a "partner in the classroom," she maintains continuous communication with instructors, offering guidance and advice for teaching the course. Guffey initiates communication with the market through her website, e-mail correspondence, and quarterly newsletters.
  • Model Documents with Callouts. An abundant use of accurately written and formatted model documents allows students to see and understand strategies highlighted in the text. New intercultural communication model documents help students readily see differences in cultural adaptation.
  • 3x3 Writing Process provides students with a three-step strategy for developing effective communication.
  • Interactive case studies, at the premium website, help students apply business communication principles to a variety of realistic communication situations. The purpose of the In the Loop simulation, for example, is for students to apply communication principles during a crisis situation. Students play the role of an assistant manager in this simulation, which is faced with a crisis situation and is required to handle internal and external communication, including the use of Twitter.
  • Ethics Questions, in the margin of the chapters, challenge students to formulate ethical responses to realistic business communication dilemmas.
  • AACSB Competencies. All learning objectives, correlating content relative to AACSB competencies are reviewed to ensure that institutions meet current standards.
  • Real-World Applications. Numerous case studies, examples, and applications illustrate how business communication concepts are applied in the workplace. Students will better understand today's digital work environment and business communication strategies. Zooming in case studies introduce students to businesses and their business communication challenges. Realistic homework activities add interest and relevance.
  • Independent Grammar Review. Grammar/mechanics exercises in every chapter present a structured review to guide students through all of the rules that will help students write clearly and professionally.

Table of Contents

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Short Workplace Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report and Research Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters.
16. Interviewing and Following Up.
Appendix A. Grammar and Mechanics Guide.
Appendix B. Document Format Guide.
Appendix C. Documentation Guide.
Appendix D. Correction Symbols.

What's New

  • NEW! MindTap is a new personal learning experience that combines all your digital assets -- readings, multimedia, activities, and assessments -- into a singular learning path to improve student outcomes. MindTap offers complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text out-loud to students), to Kaltura (allowing you to insert your own video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media -- all without "friending" your students). www.cengage.com/mindtap
  • NEW! Chapter 1, Business Communication in the Digital Age, introduces communication foundations with an emphasis on social media in today's technology-based workplace. This chapter also describes significant trends in today's networked work environment and how social media and other new communication technologies require excellent communication skills, particularly in an uncertain economy.
  • NEW! Chapter 7, Short Workplace Messages and Digital Media, presents the professional use of digital messages in today's hyperconnected workplace. In addition to explaining how to compose professional instant messages, blogs, and wikis, this chapter also explains the professional standards for email usage, structure, and format in the digital-era workplace.
  • NEW! The eighth edition's groundbreaking design, with its colorful, magazine-like graphics, will appeal to today's visual learners. New infographics and figures present business communication concepts in a graphically appealing format that will strengthen student comprehension and reinforce the understanding of concepts.
  • NEW! New Social Media end-of-chapter activities will help students develop workplace social media skills. These activities will be identified with a "Social Media" icon.
  • NEW! Intriguing Reality Checks reinforce chapter concepts and demonstrate workplace relevancy. Each Reality Check includes a brief quote from a business professional who shares advice on succeeding in today's competitive workplace.
  • New "How-To" videos instruct students on how to prepare workplace messages.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Book Only Edition

    ISBN-10: 1285094085  | ISBN-13: 9781285094083

    List Price = $285.95  | CengageBrain Price = $285.95  | College Bookstore Wholesale Price = $214.50

  • Loose Leaf Edition

    ISBN-10:  1305081854  | ISBN-13:  9781305081857

    List Price = $199.95  | CengageBrain Price = $199.95  | College Bookstore Wholesale Price = $150.00

  • Loose Leaf Book Only Edition

    ISBN-10:  1305104633 | ISBN-13:  9781305104631

    List Price = $214.95  | CengageBrain Price = $214.95  | College Bookstore Wholesale Price = $161.25

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + Aplia with Student Premium Website Instant Access

ISBN-10: 1305239784  | ISBN-13: 9781305239784

List Price = $325.95  | CengageBrain Price = $325.95  | College Bookstore Wholesale Price = $244.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • Aplia™, 1 term Instant Access
    List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00


Bundle: Text + MindTap® Business Communication, 1 term (6 months) Printed Access Card

ISBN-10:  130536094X  | ISBN-13:  9781305360945

List Price = $325.95  | College Bookstore Wholesale Price = $244.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $97.00  | College Bookstore Wholesale Price = $72.75


Bundle: Text + Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10:  1305247973  | ISBN-13:  9781305247970

List Price = $331.95  | College Bookstore Wholesale Price = $249.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $107.00  | College Bookstore Wholesale Price = $80.25


ePack: Printed Text + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access

ISBN-10:  1305614755  | ISBN-13:  9781305614758

List Price = $331.95  | CengageBrain Price = $331.95  | College Bookstore Wholesale Price = $249.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00


ePack: Printed Text + MindTap® Business Communication Instant Access

ISBN-10:  1305614119  | ISBN-13:  9781305614116

List Price = $325.95  | CengageBrain Price = $325.95  | College Bookstore Wholesale Price = $244.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Business Communication: Process and Product
    List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00


Printed Text + LMS Integrated for MindTap® Business Communication Instant Access

ISBN-10:  1305610970 | ISBN-13:  9781305610972

List Price = $325.95  | CengageBrain Price = $325.95  | College Bookstore Wholesale Price = $244.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access
    List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 1285185250 | ISBN-13: 9781285185255)

The IRCD includes the Instructor's Manual, an enhanced version of the PowerPoint® presentation slides, ExamView® testing software, test bank, and the transparency masters in Word.

Aplia™, 1 term Instant Access  (ISBN-10: 1285185307 | ISBN-13: 9781285185309)

Aplia is an interactive, online learning solution that increases student effort and engagement, minimizing instructor time spent on manual grading and class administration. www.aplia.com.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285185358 | ISBN-13: 9781285185354)

Aplia is an interactive, online learning solution that increases student effort and engagement. www.aplia.com. This access code also unlocks Write Experience, to offer students the opportunity to improve their writing and analytical skills, receiving instant automated feedback. Write Experience evaluates students’ answers to a select set of assignments for writing for voice, style, format, and originality.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

Student Premium Website Instant Access  (ISBN-10: 1285185617 | ISBN-13: 9781285185613)

The Guffey Premium Website gives students and instructors one convenient place to find invaluable teaching and learning resources. For students, there are online reinforcement exercises, chapter quizzes, self-check diagnostic grammar quizzes, flashcards, PowerPoint reviews, writing help, "Ms. Grammar" activities, and workplace simulations. Instructors will find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience. www.meguffey.com. The Guffey Premium Web Site gives the instructors and students one convenient place to find downloadable supplements such as the complete Instructor's Manual, PowerPoint slides, transparency masters, test bank, and solutions to most activities.

List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00

Instructor's Premium Website Instant Access  (ISBN-10: 1285185684 | ISBN-13: 9781285185682)

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 128518534X | ISBN-13: 9781285185347)

The Cengage Learning's Write Experience technology is the first in higher education to offer students the opportunity to improve their writing and analytical skills without adding to the instructor's workload. Offered through an exclusive agreement with Vantage Learning, the creator of the software used for GMAT essay grading, Write Experience evaluates students' answers to a select set of assignments for writing for voice, style, format, and originality. Contact your local sales representative or visit www.cengage.com/writeexperience for more information about this unique course solution. Better Writing. Better Outcomes. Write Experience.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Business Communication: Process and Product  (ISBN-10: 1285513037 | ISBN-13: 9781285513034)

MindTap™ is a new personal learning experience that combines all your digital assets – readings, multimedia, activities, and assessments -- into a singular learning path to improve student outcomes. MindTap offers complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text out-loud to students), to Kaltura (allowing you to insert your own video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media -- all without "friending" your students). www.cengage.com/mindtap.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Student Supplements

LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 130509543X | ISBN-13: 9781305095434)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Aplia™, 1 term Instant Access  (ISBN-10: 1285185307 | ISBN-13: 9781285185309)

Aplia is an interactive, online learning solution that increases student effort and engagement. www.aplia.com.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285185358 | ISBN-13: 9781285185354)

Aplia is an interactive, online learning solution that increases student effort and engagement. www.aplia.com. This access code also unlocks Write Experience, to offer students the opportunity to improve their writing and analytical skills, receiving instant automated feedback. Write Experience evaluates students’ answers to a select set of assignments for writing for voice, style, format, and originality.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

Student Premium Website Instant Access  (ISBN-10: 1285185617 | ISBN-13: 9781285185613)

The Guffey Premium Website gives students and instructors one convenient place to find invaluable teaching and learning resources. For students, there are online reinforcement exercises, chapter quizzes, self-check diagnostic grammar quizzes, flashcards, PowerPoint reviews, writing help, "Ms. Grammar" activities, and workplace simulations. Instructors will find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.

List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 128518534X | ISBN-13: 9781285185347)

Cengage Learning's Write Experience is the first solution in higher education to offer students the opportunity to improve their writing and analytical skills, receiving instant automated feedback. Write Experience evaluates students' answers to a select set of assignments for writing for voice, style, format, and originality.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Business Communication: Process and Product  (ISBN-10: 1285513037 | ISBN-13: 9781285513034)

MindTap™ Business Communication for Guffey/Loewy's Business Communication: Process and Product, 8th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305095413 | ISBN-13: 9781305095410)

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindLink for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305095405 | ISBN-13: 9781305095403)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

Meet the Author

Author Bio

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.