Higher Education

Business Principles and Management, Anniversary Edition, 11th Edition

  • Kenneth E. Everard Titusville, NJ
  • James L. Burrow North Carolina State University
  • ISBN-10: 0538435909  |  ISBN-13: 9780538435901
  • 736 Pages
  • Previous Editions: 2001, 1996, 1990
  • © 2004 | Published
  • College Bookstore Wholesale Price = $99.25
  • Newer Edition Available



Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Profiles of business leaders, ethical and global issues, challenges in the business world, updated computer applications, and real-life scenarios are included in every chapter, bringing the world of business into your classroom.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Exam View Pro- Optional  (ISBN-10: 053869985X | ISBN-13: 9780538699853)

Computerized testing diskette. Will take the place of Westtest.

Instructor's Resource Box  (ISBN-10: 0538435968 | ISBN-13: 9780538435963)

Contains Instructor's Resource Guide (answers to text activities, chapter outlines, and teaching suggestions), TE of Workbook, TE of Tests, Spanish Glossary, Template Solutions booklet, Transparency Masters, and Instructor's CD.

Video and Video Guide, Anniversary Edition  (ISBN-10: 0538444371 | ISBN-13: 9780538444378)

Annotated Instructor's Edition  (ISBN-10: 053843595X | ISBN-13: 9780538435956)

Annotated Instructor's Edition contains solutions and teaching suggestions.

Student Supplements

Exam View Pro- Optional  (ISBN-10: 053869985X | ISBN-13: 9780538699853)

List Price = $231.95  | College Bookstore Wholesale Price = $171.50

Student CD, Contains: data disk files and interactive software  (ISBN-10: 0538698942 | ISBN-13: 9780538698948)

Contains the following: (1) Word processing and spreadsheet template files with exercises related to each chapter of the textbook (2) Interactive Study Guide. System requirements (MAC): System 7.0 or higher, 12 MB RAM, hard drive with 16 MB free, 2x speed CD ROM, 640 x 4880 monitor capable of displaying 256 colors. System requirements (PC): Windows 95/NT 4.0 or higher, 8 MB RAM, hard drive with 16 MB free, 2x speed CD ROM, VGA or higher monitor capable of displaying 256 colors.

List Price = $1012.25  | CengageBrain Price = $1012.25  | College Bookstore Wholesale Price = $1012.25

Meet the Author

Author Bio

Kenneth E. Everard

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

James L. Burrow

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.