Higher Education

Cengage Advantage Books: Building a Speech, 8th Edition

  • Sheldon Metcalfe Catonsville Community College
  • ISBN-10: 1111348375  |  ISBN-13: 9781111348373
  • 432 Pages
  • Previous Editions: 2010, 2007, 2004
  • © 2013 | Published
  • College Bookstore Wholesale Price = $58.50
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About

Overview

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH -- A Cengage Advantage Book -- continues the tradition of providing proven texts at lower prices.

Additional Product Information

Features and Benefits

  • A step-by-step, building block approach characterizes this text.
  • A five-unit structure organizes the text into comprehensible, useful material that helps students craft and present a variety of speech types.
  • A step-by-step, building block approach characterizes this text.
  • A five-unit structure organizes the text into comprehensible, useful material that helps students craft and present a variety of speech types.
  • Short readings throughout the text provide quick examples of topics of discussion.
  • Lists of Chapter Objectives and Key Terms open each chapter.
  • End-of-chapter "Skill Builders" boxed feature summarizes the chapter and asks students to consider what they've learned.

Table of Contents

UNIT 1: E Surveying the Landscape.
1. Introducing the Study of Public Speaking. 
2. Understanding and Reducing Your Apprehension.
3. Building Your First Speech.
4. Analyzing Your Audience.
5. Improving Your Listening Skills.
6. Considering the Ethics of Public Speaking.
UNIT II: Preparing the Foundation.
7. Selecting the Topic and Purpose.
8. Conducting Research.
9. Choosing Supporting Materials.
UNIT III: Creating the Structure.
10. Organizing the Body of the Speech.
11. Selecting the Introduction and Conclusion.
UNIT IV: Refining the Appearance.
12. Using Audiovisual Aids.
13. Considering Language.
14. Developing the Delivery.
UNIT V: Considering Different Types of Structures.
15. Speaking to Inform.
16. Speaking to Persuade.
17. Speaking to Persuade: Motivating Audiences.
18. Speaking for Special Occasions.
19. Speaking in Groups.

What's New

  • "Understanding and Reducing Your Apprehension" is now presented as Chapter 2 to help students handle this anxiety early in the course.
  • Chapter 1, "Introducing the Study of Public Speaking," includes a new discussion of past and present speakers who have influenced our modern world.
  • Boxed Examples have been updated in most chapters, and include topics such as political lightening rods Nancy Pelosi and Sarah Palin and how public perception has changed over time regarding the policies and actions of these controversial political women.
  • Chapter 6, "Considering the Ethics of Public Speaking," includes updated examples of the ethical lapses of prominent speakers in business and politics.
  • In Chapter 9, "Choosing Supporting Materials," polls, studies, and startling statistics are more clearly clarified and indicated.
  • Terminology in the electronic media section has been updated and revised to help student speakers understand how current advancements such as audience response systems, document cameras, whiteboards, touch screens, and file capturing can help speakers create visuals more easily and stimulate added interest among listeners.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + Speech Builder Express, InfoTrac Instant Access Code

ISBN-10: 1133906311 | ISBN-13: 9781133906315

List Price = $90.95  | CengageBrain Price = $90.95  | College Bookstore Wholesale Price = $68.50

This Bundle Includes:

  • Cengage Advantage Books: Building a Speech
    List Price = $77.95  | CengageBrain Price = $77.95  | College Bookstore Wholesale Price = $58.50
  • Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access
    List Price = $57.00  | CengageBrain Price = $57.00  | College Bookstore Wholesale Price = $57.00


Efficacy and Outcomes

Reviews

"Building a Speech gives very thorough coverage to some speech areas that are neglected by other textbooks. It has a "reader friendly" writing style and a great chapter on conducting research."

— Mark Staller, Bakersfield College

"It is concise, it is inexpensive, and it covers the basic elements of the course in a fairly simple manner."

— Ken Sherwood, Los Angeles City College

"Practical and yet grounded, this text is a good overall fit for nearly any public speaking course, regardless of approach."

— Josh Minor, North Idaho College

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Intructor's Resource Manual  (ISBN-10: 1133489710 | ISBN-13: 9781133489719)

Streamline and maximize the effectiveness of your course preparation with suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items (true/false, multiple-choice, fill-in-the-blank, essays, and assessments), and more. Each chapter also includes a list of key terms with definitions; suggestions for individual, group, and class activities; and innovative ways to present relevant concepts in each chapter, such as homework assignments, role plays, lecture ideas, and audiovisual suggestions.

Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access  (ISBN-10: 1133489761 | ISBN-13: 9781133489764)

Instant Access Code provides access to products to support the entire speech building process. InfoTrac Colledge edition helps students research topics, and Speech Builder Express coaches students through the outlining process.

List Price = $57.00  | CengageBrain Price = $57.00  | College Bookstore Wholesale Price = $57.00

PowerLecture with ExamView®  (ISBN-10: 1133490557 | ISBN-13: 9781133490555)

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0  (ISBN-10: 0534530451 | ISBN-13: 9780534530457)

This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

List Price = $99.95  | CengageBrain Price = $99.95  | College Bookstore Wholesale Price = $75.00

Communications Scenarios 2011 DVD  (ISBN-10: 0495909718 | ISBN-13: 9780495909712)

News Videos for Speech Communication 2011: Public Speaking, Human Communication, and Interpersonal Communication  (ISBN-10: 0495908789 | ISBN-13: 9780495908784)

This DVD features news clips from BBC and CBS and includes topics such as: platonic relationships between men and women; Amish culture; adult sibling rivalry; and digital families. It also includes recent famous public speeches by speakers such as Michelle Obama and Senator Hillary Clinton.

Student Speeches for Critique and Analysis DVD  (ISBN-10: 0534512518 | ISBN-13: 9780534512514)

An abundant and diverse sample of student speeches is available in this eight-series video set that features introduction, impromptu, informative, and persuasive speeches. The videos also include speeches by non-native English speakers as well as speeches containing visual aids.

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)

CONQUER YOUR SPEECH ANXIETY provides students with a resource to help them understand their speech anxiety and develop a plan to overcome their fear of public speaking. By focusing on and applying the most recent communication anxiety research, this resource incorporates the finding that a combination of various techniques results in the greatest reduction of anxiety. The accompanying student CD-ROM contains audio relaxation exercises and techniques to help students conquer their anxiety.

List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25

Student Supplements

Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access  (ISBN-10: 1133489761 | ISBN-13: 9781133489764)

Instant Access Code provides access to products to support the entire speech building process. InfoTrac Colledge edition helps you research topics, and Speech Builder Express coaches you through the outlining process.

List Price = $57.00  | CengageBrain Price = $57.00  | College Bookstore Wholesale Price = $57.00

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0  (ISBN-10: 0534530451 | ISBN-13: 9780534530457)

This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

List Price = $99.95  | CengageBrain Price = $99.95  | College Bookstore Wholesale Price = $75.00

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)

Drawing from the latest research, this innovative resource helps you understand your fear of public speaking—and develop a plan to overcome it. The CD-ROM includes both audio relaxation exercises and techniques for overcoming your anxiety.

List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25

Meet the Author

Author Bio

Sheldon Metcalfe

Dr. Metcalfe is the Chair of the Communications Department at the Community College of Baltimore County. He has taught the basic speech course for over 30 years. He is the author of two interactive CD-ROMs on speech training, a videodisc, and the Instructor's Manual to BUILDING A SPEECH, Seventh Edition. In addition to teaching, Dr. Metcalfe is a licensed private pilot, enjoys motorcycling during the warmer months, and playing the piano.