Higher Education

Surviving the Baby Boomer Exodus: Capturing Knowledge for Gen X and Y Employees, 1st Edition

  • Ken Ball
  • Gina Gotsill
  • ISBN-10: 1435455126  |  ISBN-13: 9781435455122
  • 240 Pages
  • © 2011 | Published
  • College Bookstore Wholesale Price = $11.00



There are managers who can’t bear the thought of losing longtime, skilled employees due to the "brain drain," yet it is occurring as experienced Baby Boomers retire and take with them their practical knowledge and business acumen. Despite the media coverage of Boomers and how a tidal wave of retirements could impact business, many senior managers are kicking the can down the road, putting off the job of creating a system and process for capturing knowledge. Keeping this a low priority could lead to a great deal of deep, tacit knowledge walking out the door, maybe for good. Managers can avoid this by taking some steps now to prepare for the day when key workers leave. These steps are outlined in SURVIVING THE BABY BOOMER EXODUS. This book provides a practical guide for capturing valuable knowledge, skills, and experience so it can be shared among employees of all the generations in the workplace. It examines methods for assessing a company’s knowledge gaps, creating a knowledge transfer plan, and nurturing a culture that encourages knowledge sharing and collaboration. Inside you’ll find scenarios, case studies, tips, templates, and checklists that will help you capture and retain your company’s intellectual capital as Baby Boomers leave the workplace.

Features and Benefits

  • Contains no-nonsense, need-to-know information to maintain a business edge and ensure success during the Baby Boomer exodus.
  • Knowledge management and the seamless transfer from one generation of employees to the next doesn’t happen without preparation and a well crafted action plan appropriate for each business.
  • Provides practical, easy-to-use templates, checklists, case studies, and action plans.
  • Offers a quick and entertaining read for busy professionals.

Table of Contents

1. The Boomer Phenomenon and How They Became Boomers.
2. Knowledge: It’s Meaning and Importance to an Organization.
3. Building a Knowledge Retention Program.
4. A Knowledge Retention Action Plan.

Efficacy and Outcomes


"This carefully-researched book explains how to capture and record the know-how from the Boomer generation with precision. It is a prescriptive book that will help organizations develop Gen X and Y leaders while giving them the knowledge and wisdom gathered from their predecessors."

— Dr. Jan Ferri-Reed, President of KEYGroup and co-author of Keeping the Millennials

"Many people have written about the need to harvest the precious knowledge of our aging workforce, and management hasn’t paid much attention...Gotsill and Ball have teamed up to bridge the generation gap with a comprehensive, practical guide to help organizations get started…let the harvest begin!"

— Kent Greenes, Greenes Consulting

"One of the most challenging issues in any organization is the transfer of data, information, knowledge, and wisdom between people. This book points out key generational learning needs in this arena and offers multiple methods for effectively making this transfer occur, including the power of story to speed up this process."

— Lori L. Silverman, author of Wake Me Up When the Data Is Over

Meet the Author

Author Bio

Ken Ball

Ken Ball is a Baby Boomer and has been tracking issues relating to aging in the workplace for several years. At TechProse, he drives business development for the consulting firm that specializes in knowledge/content management, training and documentation for major U.S. clients. He has more than 30 years of experience in corporate sales and marketing, including years in the book publishing business, working for IDG Books, publishers of the …For Dummies computer and general reference books. He has a marketing communications degree from Bradley University.

Gina Gotsill

Gina Gotsill is a Gen X writer who has studied journalism at San Francisco State University and University of California, Berkeley. She is also a fellow of the Poynter Institute, a journalism think tank based in St. Petersburg, Florida. Gina has covered a wide range of business topics that include keeping Boomer skills in the workplace, teaching finance to non-finance professionals, and growth and change in urban and suburban business districts.