Higher Education

Catering, Sales and Convention Services, 1st Edition

  • Ahmed Ismail Indiana University/Purdue University-Indianapolis Campus
  • ISBN-10: 0766800377  |  ISBN-13: 9780766800373
  • 256 Pages
  • © 1999 | Published
  • College Bookstore Wholesale Price = $220.00

About

Overview

Catering and Convention Services is a new introductory text designed for students interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Students will also learn intuitive listening skills, staff and time managing skills and organizational skills.

Features and Benefits

  • In-depth explanations and hands-on examples provide students with the day-to-day functions and activities involved with catering and convention planning
  • End-of-chapter questions and discussion exercises reinforce the information in the text
  • Charts and graphs have been incorporated to more clearly illustrate the theories of catering and convention services

Table of Contents

INTRODUCTION. CHAPTER 1: Action Triangle Selling for Catering and Convention. CHAPTER 2: Event Planning. CHAPTER 3: Menu Planning. CHAPTER 4: Communication. CHAPTER 5: Golden Nuggets. CHAPTER 6: Visionary Customer Service. CHAPTER 7: Deployment. GLOSSARY. INDEX.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual  (ISBN-10: 0766811638 | ISBN-13: 9780766811638)

This book is designed for those interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Readers will also learn intuitive listening skills, staff and time management skills and organizational skills. Features: -in-depth explanations and hands-on examples cover the day-to-day functions and activities involved in catering and convention planning - end-of-chapter questions and discussion exercises reinforce the information in the text -charts and graphs have been incorporated to more clearly illustrate the theories of catering and convention services

Bundle Catering Sales and Convention Services with Hotel Sales and Operations Texts  (ISBN-10: 0766876551 | ISBN-13: 9780766876552)

List Price = $589.95  | College Bookstore Wholesale Price = $443.25

Student Supplements

Bundle Catering Sales and Convention Services with Hotel Sales and Operations Texts  (ISBN-10: 0766876551 | ISBN-13: 9780766876552)

List Price = $589.95  | College Bookstore Wholesale Price = $443.25

Meet the Author

Author Bio

Ahmed Ismail

Ahmed Ismail holds a B.A in Management from Adolphus College. His experiences in the hospitality industry inlcude Hotel Sales and Operations, Front Desk Supervision and Accounting Supervision. He has received numerous industry awards, including the NCAA Contribution Award for Hospitality, and the Bill Tiefel Hospitality Award, which he received twice.