Higher Education

Management Communication: A Guide, 1st Edition

  • Deborah C. Andrews University of Delaware
  • William D. Andrews
  • ISBN-10: 0618214151  |  ISBN-13: 9780618214150
  • 240 Pages
  • © 2004 | Published
  • College Bookstore Wholesale Price = $96.00
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.



Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts.

Table of Contents

1. Managing by Communicating
You Manage by Communicating
Communicating Is the Purposeful Exchange of Messages
I. The Management Communication Process
2. Overview of the Management Communication Process
Process and Product
3. Analyzing Outcomes and Audiences
Goals, Outcomes, and Audiences
Single and Multiple Goals
Understanding Goals as Outcomes
Single and Multiple Audiences
Types of Audiences
Audience Needs--and Yours
4. Analyzing Media and Timing
Media for Communicating
Matching Media
5. Designing the Communication Product
Writing in Traffic
Getting Attention
Developing Buy-In
Using the Appropriate Genre
Developing Modules
Designing for Access
6. Creating the Communication Product: Visuals and Text
Choosing Between Visuals and Text
Creating Visuals
Creating Text
Designing the Screen or Page
7. Creating the Communication Product: Emphasis on Speaking
Interpersonal Communication
8. Creating the Communication Product: Emphasis on Writing
Final Reports
9. Verifying the Communication Product
Take an External Perspective
Verify While and After You Write
Verify Against Your Standards
Verify the Information
Verify the Expression
Getting and Giving Help in Verifying
II. Communicating in Groups
10. Managing Group Communication
Understanding Group Dynamics and Team Process
Using the 4-S Model to Create a Team Product
Managing Team Writing Projects
Managing Team Speaking Projects
11. Collaborating with Technology
Developing the Virtual Team
Conducting Virtual Meetings
Staying in Touch via E-Mail
Annotating Drafts
Capturing the Team's Knowledge
III. Appendixes
A. Conventions of Language and Usage
Inclusive Language
Conventions of Sentence Structure
Conventions of Punctuation
B. Conventions of Format
C. Dealing with the Public and Crisis Communication
The Manager's Expanded Role in Corporate Communication
Dealing with the Public
Dealing with a Crisis