Higher Education

Essentials of Business Communication, 9th Edition

  • includes Student Premium Website Printed Access Card
  • Mary Ellen Guffey Los Angeles Pierce College
  • Dana Loewy California State University, Fullerton
  • ISBN-10: 1111821224  |  ISBN-13: 9781111821227
  • 592 Pages
  • Previous Editions: 2010, 2007, 2004
  • © 2013 | Published
  • College Bookstore Wholesale Price = $182.50
  • Newer Edition Available

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About

Overview

ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for students with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help students build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce students to the latest business communication practices, and extensively updated exercises and activities. Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium website, make teaching and learning business communication easier and more enjoyable.

Features and Benefits

  • Aplia's auto-graded problem sets engage students, test their comprehension, and ensure students can apply knowledge of key chapter concepts. Aplia also provides a grammar tutorial that provides additional practice outside of the classroom.
  • Writing Plans help students get started quickly in organizing and formatting messages. This hallmark feature summarizes the steps in creating every type of business writing.
  • Office Insiders accentuate the importance of communication skills and demonstrate how excellent skills translate into career success.
  • Write Experience. Cengage Learning's Write Experience offers students the opportunity to improve their writing and critical thinking skills without adding to an instructor's workload. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.

Table of Contents

Unit I: WORKPLACE COMMUNICATION TODAY.
1. Communication Skills as Career Filters.
Unit II: THE BUSINESS WRITING PROCESS.
2. Planning Business Messages.
3. Composing Business Messages.
4. Revising Business Messages.
Unit III: WORKPLACE MESSAGES.
5. Electronic Messages and Digital Media.
6. Positive Messages.
7. Bad News Messages.
8. Persuasive and Sales Messages.
Unit IV: BUSINESS REPORTS.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS.
11. Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit VI: EMPLOYMENT COMMUNICATION.
13. The Job Search, Résumés, and Cover Letters.
14. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Proofreading and Corrections Symbols.
Appendix C: Citation and Documentation Formats.
Grammar/Mechanics Handbook.
Key to Grammar/Mechanics Checkups.
Notes.
Acknowledgments.
Index.

What's New

  • NEW! Integrated Coverage of Digital Tools and Social Media. Chapter 5, Electronic Messages and Digital Media, offers expansive coverage of digital tools in today's increasingly connected workplace. This coverage helps students become accomplished communicators in today's digital workplace. Plus, every chapter has been thoroughly researched and updated to acquaint students with the latest trends in workplace communication, including social media.
  • NEW! Abundant Exercises and Activities. Extensively updated end-of-chapter exercises and activities provide a plethora of fresh, relevant activities for students to develop new skills. These exercises help students polish writing skills while creating an understanding of workplace communication challenges. Accurate, comprehensive solutions for all exercises are included in the Instructor's Manual.
  • NEW! Expanded, Premium Website. A long-time leader in providing innovative, online resources, Guffey-Loewy has expanded the premium Web site to include robust resources that enhance student learning and provide resources to enrich lectures. New workplace simulations help students gain real-world training through interactive case studies. KnowNow offers continuously updated news stories that are organized by business communication topic. Designed to demonstrate career relevance, each news story includes discussion questions and assignments.
  • NEW! A new Editing Challenge exercise at the end of each chapter sharpens students' skills in editing. Students learn to edit for wordiness, spelling, proofreading, commas, semicolons, colons, apostrophes, grammar, and other potential writing challenges.
  • NEW! CengageNOW. CengageNOW is an online teaching and learning resource that gives you more control in less time & delivers better outcomes – NOW. CengageNOW provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class – lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. It features personalized study, an integrated eBook, and much more!

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Aplia with eBook, Cengage Learning Write Experience 2.0 Powered by My Access Printed Access Card

ISBN-10: 1133902502  | ISBN-13: 9781133902508

List Price = $262.95  | College Bookstore Wholesale Price = $197.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Aplia with Cengage Learning Write Experience 2.0 Powered by My Access and Student Premium Website, 1 term (6 months) Printed Access Card
    List Price = $107.00  | College Bookstore Wholesale Price = $80.25


Bundle: Text + Cengage Learning Write Experience 2.0 Powered by My Access Printed Access Card

ISBN-10:  1133903703  | ISBN-13:  9781133903703

List Price = $255.95  | College Bookstore Wholesale Price = $192.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Cengage Learning Write Experience 2.0 Powered by My Access with eBook Printed Access Card
    List Price = $97.00  | College Bookstore Wholesale Price = $72.75


Bundle: Text + CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10:  1133903673  | ISBN-13:  9781133903673

List Price = $262.95  | College Bookstore Wholesale Price = $197.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, Premium Website Printed Access Card
    List Price = $107.00  | College Bookstore Wholesale Price = $80.25


Bundle: Text + CengageNOW with eBook Printed Access Card

ISBN-10:  1133903681  | ISBN-13:  9781133903680

List Price = $255.95  | College Bookstore Wholesale Price = $192.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • CengageNOW™, 1 term (6 months) Printed Access Card
    List Price = $97.00  | College Bookstore Wholesale Price = $72.75


Bundle: Text + Aplia™ Printed Access Card

ISBN-10:  1133903894  | ISBN-13:  9781133903895

List Price = $255.95  | College Bookstore Wholesale Price = $192.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Aplia™, 1 term Printed Access Card
    List Price = $97.00  | College Bookstore Wholesale Price = $72.75


Bundle: Essentials of Business Communication (with www.meguffey.com Printed Access Card), 9th + Resumes, Cover Letters, Networking, and Interviewing, 4th

ISBN-10:  1285156862  | ISBN-13:  9781285156866

List Price = $255.95  | CengageBrain Price = $255.95  | College Bookstore Wholesale Price = $192.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Resumes, Cover Letters, Networking, and Interviewing
    List Price = $86.95  | CengageBrain Price = $86.95  | College Bookstore Wholesale Price = $65.75


ePack: eBook: Essentials of Business Communication + Student Premium Website Instant Access

ISBN-10:  1285326628  | ISBN-13:  9781285326627

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  • eBook: Essentials of Business Communication
    List Price = $48.49  | CengageBrain Price = $48.49  | College Bookstore Wholesale Price = $48.49
  • www.meguffey.com Instant Access
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ePack: eBook: Essentials of Business Communication + Student Premium Website Instant Access + Aplia with eBook Instant Access

ISBN-10:  1285474147  | ISBN-13:  9781285474144

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This Bundle Includes:

  • eBook: Essentials of Business Communication
    List Price = $48.49  | CengageBrain Price = $48.49  | College Bookstore Wholesale Price = $48.49
  • www.meguffey.com Instant Access
    List Price = $47.00  | CengageBrain Price = $47.00  | College Bookstore Wholesale Price = $47.00
  • Aplia™, 1 term Instant Access
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ePack: Aplia with eBook Instant Access for Guffey's Essentials of Business Communication + Student Premium Website Instant Access for Guffey's Essentials of Business Communication

ISBN-10:  1285573420  | ISBN-13:  9781285573427

List Price = $144.00  | CengageBrain Price = $144.00  | College Bookstore Wholesale Price = $144.00

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  • Aplia™, 1 term Instant Access
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  • www.meguffey.com Instant Access
    List Price = $47.00  | CengageBrain Price = $47.00  | College Bookstore Wholesale Price = $47.00


Printed Text + CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, Premium Website Instant Access

ISBN-10:  128557964X  | ISBN-13:  9781285579641

List Price = $262.95  | CengageBrain Price = $262.95  | College Bookstore Wholesale Price = $197.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, Premium Website Instant Access
    List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00


Printed Text + Cengage Learning Write Experience 2.0 Powered by My Access Instant Access

ISBN-10:  1285716949  | ISBN-13:  9781285716947

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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Cengage Learning Write Experience 2.0 Powered by My Access Instant Access
    List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00


Printed Text + Student Premium Website Instant Access + Aplia Instant Access

ISBN-10:  1285716523  | ISBN-13:  9781285716527

List Price = $318.95  | CengageBrain Price = $318.95  | College Bookstore Wholesale Price = $239.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • www.meguffey.com Instant Access
    List Price = $47.00  | CengageBrain Price = $47.00  | College Bookstore Wholesale Price = $47.00
  • Aplia™, 1 term Instant Access
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Printed Text + MindTap® Business Communication Instant Access with Selection

ISBN-10:  1285933001  | ISBN-13:  9781285933009

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This Bundle Includes:

  • Essentials of Business Communication
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  • MindTap® Business Communication, 1 term (6 months) Instant Access with Selections from Guffey/Loewy's, Essentials of Business Communication
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ePack: Essentials of Business Communication (with www.meguffey.com Printed Access Card), 9th + HOW 13: A Handbook for Office Professionals + MindTap® Business Communication Instant Access with Selections

ISBN-10:  128593301X  | ISBN-13:  9781285933016

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  • HOW 13: A Handbook for Office Professionals
    List Price = $137.95  | CengageBrain Price = $137.95  | College Bookstore Wholesale Price = $103.50
  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • MindTap® Business Communication, 1 term (6 months) Instant Access with Selections from Guffey/Loewy's, Essentials of Business Communication
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Printed Text + Aplia Instant Access

ISBN-10:  1285940644  | ISBN-13:  9781285940649

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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Aplia™, 1 term Instant Access
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Printed Text + MindLink for Aplia 1-Semester Instant Access

ISBN-10:  1285938011  | ISBN-13:  9781285938011

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  • LMS Integrated for Aplia™, 1 term Instant Access
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Printed Text + WebTutor™ on Angel 1-Semester Instant Access

ISBN-10:  1285997492  | ISBN-13:  9781285997490

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  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
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Printed Text + WebTutor™ on Blackboard® with eBook on Gateway Instant Access

ISBN-10:  1285997387  | ISBN-13:  9781285997384

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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code
    List Price = $180.00  | CengageBrain Price = $180.00  | College Bookstore Wholesale Price = $180.00


ePack: Blackboard MindLink for MindTap® Business Communication Instant Access w/Selections for Essentials of Business Communication + Cengage Learning Write Experience 2.0 Powered by My Access Instant Access for Ess. of Bus. Communication + Blackboard MindLink for MindTap® Bus. Communication Instant Access w/Selections for Ess.of Business Communication

ISBN-10:  1305130146  | ISBN-13:  9781305130142

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  • Aplia™, 1 term Instant Access for Grammar
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  • Blackboard MindLink for MindTap® Business Communication Instant Access with Selections
    List Price = $97.00  | College Bookstore Wholesale Price = $97.00
  • Cengage Learning Write Experience 2.0 Powered by My Access Instant Access
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Printed Text + WebTutor™ on Blackboard® with eBook on Gateway Instant Access

ISBN-10:  1305528875  | ISBN-13:  9781305528871

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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code
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Printed Text + CengageNOW Instant Access

ISBN-10:  1305588584  | ISBN-13:  9781305588585

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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • CengageNOW Instant Access
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Printed Text + Aplia with Cengage Learning Write Experience 2.0 Powered by My Access and Student Premium Website Instant Access

ISBN-10:  1305588541 | ISBN-13:  9781305588547

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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $242.95  | CengageBrain Price = $242.95  | College Bookstore Wholesale Price = $182.50
  • Aplia with Cengage Learning Write Experience 2.0 Powered by My Access and Student Premium Website Instant Access
    List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00


Efficacy and Outcomes

Reviews

"I absolutely LOVE Mary Ellen's Essentials of Business Communication textbook and how it relates to student learning. (Please excuse the gushiness!) The text is easy to use, has clear learning objectives, offers correlated materials, provides excellent PowerPoint applications, includes easy-to-use unit exams, and details great cases."

— Susan Gibson, Seattle University, Seattle, Washington

"The online resources that accompany Essentials of Business Communication are excellent. The resources, especially the language trainer, give the students immediate feedback. As we all know, immediate feedback is crucial in the learning process. Also, as a teacher, it frees my time to devote to assisting students on other things."

— Marie Sandbeck, Rainy River Community College, International Falls, Minnesota

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual with Test Bank  (ISBN-10: 1111970165 | ISBN-13: 9781111970161)

The Instructor's Manual supplies a new lecture outline that provides a detailed summary of the chapter content, complete with references to PowerPoint slides. The Instructor's Manual also supplies: a Prebuilt Course Plan, Online Course plan, general suggestions for teaching business communication, lessons plans for each chapter, video discussion guide, test banks, unit tests, transparency master solutions for all memo and letter-writing cases, and keys for all cumulative editing quizzes.

PowerPoint®  (ISBN-10: 1111970637 | ISBN-13: 9781111970635)

Videos: Building Workplace Comm Skills and Bridging the Gap  (ISBN-10: 1111970645 | ISBN-13: 9781111970642)

Building Workplace Skills presents high-quality videos that introduce and reinforce text-specific concepts such as the changing workplace, nonverbal communication, listening, the writing process, e-mail, and employment interviewing. These excellent tools boost learning by demonstrating concepts in a modern business setting with professional actors. Bridging the Gap presents videos taking students inside high-profile companies such as Yahoo!, Ben and Jerry's, and World Gym. Nearly every video provides a structured writing assignment aimed at bridging the gap between the classroom and the business world. See the Video Discussion Guide for suggested responses to critical thinking questions, assignments, and solutions.

Instructor's Resource CD-ROM  (ISBN-10: 1111970653 | ISBN-13: 9781111970659)

This CD contains the Instructor's Manual with Test Banks and Solutions Masters, PowerPoint slides, transparency masters, certified test bank, and Examview® Computerized Software all in one convenient place.

www.meguffey.com Instant Access  (ISBN-10: 1111965161 | ISBN-13: 9781111965167)

The meguffey Premium Student Web site presents unparalleled, interactive self-help resources to expand and enhance student learning. Numerous resources assist students in developing basic grammar, mechanics, language, and writing skills. For example, the Personal Language Trainer reviews grammar, punctuation and usage. Other resources strengthen retention of textbook concepts through quizzing, PowerPoint review slides, and key point review. This premium Web site also includes simulations, grammar/mechanics challenges and checkups, writing improvement cases, language skill tools, writing resources, videos, and more! Students automatically receive access to this Premium Website with their new text; access can also be purchased separately.

List Price = $47.00  | CengageBrain Price = $47.00  | College Bookstore Wholesale Price = $47.00

CengageNOW Instant Access  (ISBN-10: 1133312365 | ISBN-13: 9781133312369)

CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class – lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, business communication blog, PowerPoint slides, videos, audio, games, and more to help them get the most out of your course. CengageNOW’s flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments and run reports. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It’s easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they’re not – to both you and the student. For more information, visit cengage.com/coursemaster.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

CengageNOW on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1133312381 | ISBN-13: 9781133312383)

CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class – lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, business communication blog, PowerPoint slides, videos, audio, games, and more to help them get the most out of your course. CengageNOW’s flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments and run reports. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It’s easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they’re not – to both you and the student. For more information, visit cengage.com/coursemaster.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, Premium Website Instant Access  (ISBN-10: 1133316980 | ISBN-13: 9781133316985)

Succeed in your business communication course with CengageNOW, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 1133049087 | ISBN-13: 9781133049081)

Jump start your course with customizable, interactive text specific content within your Course Management System! WebTutor provides premium text, multimedia, and assessment content. Easily blend, add, edit, reorganize, or delete content, including rich text, interactive quizzes, learning objectives, eLectures, PowerPoint slides, career track spelling, videos, flashcards, advanced grammar mechanics checkups, discussion threads, critical thinking cases, and model document demonstration problems.

List Price = $180.00  | CengageBrain Price = $180.00  | College Bookstore Wholesale Price = $180.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1133049109 | ISBN-13: 9781133049104)

Jump start your course with customizable, interactive text specific content within your Course Management System! WebTutor provides premium text, multimedia, and assessment content. Easily blend, add, edit, reorganize, or delete content, including rich text, interactive quizzes, learning objectives, eLectures, PowerPoint slides, career track spelling, videos, flashcards, advanced grammar mechanics checkups, discussion threads, critical thinking cases, and model document demonstration problems.

List Price = $180.00  | CengageBrain Price = $180.00  | College Bookstore Wholesale Price = $180.00

Aplia with Cengage Learning Write Experience 2.0 Powered by My Access and Student Premium Website Instant Access  (ISBN-10: 1111968411 | ISBN-13: 9781111968410)

Improve student learning, writing, and critical thinking skills with Aplia and Write Experience! Aplia makes it easy for instructors to assign frequent online homework assignments, using problem sets authored by content experts and questions taken directly from the supporting text. It then provides students with immediate, detailed feedback to help them learn as they work through the questions. Aplia also features interactive tutorials to fully engage students in learning course concepts and correct any deficiencies in applying prerequisite skills, including grammar and mechanic skills. Automatic grading and powerful assessment tools give instructors real-time reporting of student progress, participation, and performance. Its easy-to-use course management features allows instructors the flexibility to administer course announcements and materials online. Write Experience is a technology product that allows you to assess students’ written communication skills without adding to your workload. This product utilizes artificial intelligence to not only score student writing instantly and accurately, but also to provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher education market through an exclusive agreement with McCann Associates, and powered by e-Write IntelliMetric Within. Visit www.aplia.com and www.cengage.com/writeexperience to learn more.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

Aplia™, 1 term Instant Access  (ISBN-10: 1111968403 | ISBN-13: 9781111968403)

Aplia™ is a Cengage Learning online homework system that increases student effort and engagement. Instructors can easily assign frequent online homework assignments with problem sets authored by Aplia content experts and questions taken directly from the supporting text. Aplia provides students with immediate, detailed feedback to help them learn as they work through the questions. It also features interactive tutorials to fully engage students in learning course concepts and correct any deficiencies in applying prerequisite skills, including grammar and mechanic skills. Automatic grading and powerful assessment tools give instructors real-time reporting of student progress, participation, and performance. Aplia’s easy-to-use course management features allow instructors flexibility to administer course announcements and materials online. With Aplia, students show up to class fully engaged and prepared, and instructors have more time to do what they do best…teach. Our easy to use system has been used by more than 2,000,000 students at over 1800 institutions. For more information, please visit www.aplia.com.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Aplia™, 1 term Printed Access Card  (ISBN-10: 1111968470 | ISBN-13: 9781111968472)

Aplia™ is a Cengage Learning online homework system that increases student effort and engagement. Instructors can easily assign frequent online homework assignments with problem sets authored by Aplia content experts and questions taken directly from the supporting text. Aplia provides students with immediate, detailed feedback to help them learn as they work through the questions. It also features interactive tutorials to fully engage students in learning course concepts and correct any deficiencies in applying prerequisite skills, including grammar and mechanic skills. Automatic grading and powerful assessment tools give instructors real-time reporting of student progress, participation, and performance. Aplia’s easy-to-use course management features allow instructors flexibility to administer course announcements and materials online. With Aplia, students show up to class fully engaged and prepared, and instructors have more time to do what they do best…teach. Our easy to use system has been used by more than 2,000,000 students at over 1800 institutions. For more information, please visit www.aplia.com.

List Price = $97.00  | College Bookstore Wholesale Price = $72.75

Cengage Learning Write Experience 2.0 Powered by My Access Instant Access  (ISBN-10: 111196842X | ISBN-13: 9781111968427)

Cengage Learning’s Write Experience is a technology product that allows you to assess students’ written communication skills without adding to your workload. Writing effectively is a vital skill for success in business. This new product utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher education market through an exclusive agreement with McCann Associates, and powered by e-Write IntelliMetric Within™. IntelliMetric is the gold standard for automated scoring of writing and is used to score the Graduate Management Admissions Test® (GMAT®) analytical writing assessment. Visit www.cengage.com/writeexperience to learn more.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access  (ISBN-10: 1133999514 | ISBN-13: 9781133999515)

This access code will provide your students with seamless access to their MindTap™ Business Communication resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindTap® Business Communication, 1 term (6 months) Instant Access with Selections from Guffey/Loewy's, Essentials of Business Communication  (ISBN-10: 1133999522 | ISBN-13: 9781133999522)

MindTap was created to harness the power of technology to drive student success. This cloud-based platform integrates a number of learning applications (“apps”) into an easy-to-use and easy to access tool that supports a personalized learning experience. MindTap combines student learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides you through your business communication course.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Student Supplements

Cengage Learning-Hosted on WebTutor™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285182316 | ISBN-13: 9781285182315)

List Price = $180.00  | College Bookstore Wholesale Price = $180.00

www.meguffey.com Instant Access  (ISBN-10: 1111965161 | ISBN-13: 9781111965167)

The meguffey Premium Web site provides you with invaluable resources to help you excel in this course and develop workplace communication skills for a successful career. Improve your proficiency and enrich your learning with the following study resources that complement your textbook: chapter review quizzes to help you prepare for tests; PowerPoint review slides that present key concepts in an engaging presentation; writing resources that provide guidelines, tips and models; flashcards that help you memorize key terms; Personal Language Trainer and grammar review exercises that boost your grammar skills, and much more!

List Price = $47.00  | CengageBrain Price = $47.00  | College Bookstore Wholesale Price = $47.00

CengageNOW Instant Access  (ISBN-10: 1133312365 | ISBN-13: 9781133312369)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want – NOW. Featuring CengageNOW Personalized Study (a diagnostic study tool containing valuable text-specific resources) you focus on just what you don’t know and learn more in less time to get a better grade. With CengageNOW you also get an integrated eBook, business communication blog, PowerPoint slides, videos, audio, games, and more that make studying business communication that much more effective and convenient. How do you get CengageNOW? If you’re textbook does not include an access code card, go to www.cengagebrain.com to get CengageNOW before your next exam!

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

CengageNOW on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1133312381 | ISBN-13: 9781133312383)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want – NOW. Featuring CengageNOW Personalized Study (a diagnostic study tool containing valuable text-specific resources) you focus on just what you don’t know and learn more in less time to get a better grade. With CengageNOW you also get an integrated eBook, business communication blog, PowerPoint slides, videos, audio, games, and more that make studying business communication that much more effective and convenient. How do you get CengageNOW? If you’re textbook does not include an access code card, go to www.cengagebrain.com to get CengageNOW before your next exam!

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, Premium Website Instant Access  (ISBN-10: 1133316980 | ISBN-13: 9781133316985)

Succeed in your business communication course with CengageNOW™, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 1133049087 | ISBN-13: 9781133049081)

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want. You'll find a wealth of rich text and media, including interactive quizzes, learning objectives, eLectures, PowerPoint slides, career track spelling, videos, flashcards, advanced grammar mechanics checkups, discussion threads, critical thinking cases, and model document demonstration problems that work seamlessly with your school's Learning Management System to provide a dynamic learning environment.

List Price = $180.00  | CengageBrain Price = $180.00  | College Bookstore Wholesale Price = $180.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1133049109 | ISBN-13: 9781133049104)

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want. You'll find a wealth of rich text and media, including interactive quizzes, learning objectives, eLectures, PowerPoint slides, career track spelling, videos, flashcards, advanced grammar mechanics checkups, discussion threads, critical thinking cases, and model document demonstration problems that work seamlessly with your school's Learning Management System to provide a dynamic learning environment.

List Price = $180.00  | CengageBrain Price = $180.00  | College Bookstore Wholesale Price = $180.00

WebTutor™ on Angel, 1 term (6 months) Instant Access  (ISBN-10: 1285491483 | ISBN-13: 9781285491486)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies concepts, provides online quizzes with instant feedback, and keeps you connected to your instructor and classmates.

List Price = $180.00  | CengageBrain Price = $180.00  | College Bookstore Wholesale Price = $180.00

Aplia with Cengage Learning Write Experience 2.0 Powered by My Access and Student Premium Website Instant Access  (ISBN-10: 1111968411 | ISBN-13: 9781111968410)

Improve your comprehension, written and critical thinking skills, and your grade with Aplia and Write Experience! Aplia™ is an online interactive learning solution that helps you improve comprehension by integrating a variety of mediums and tools such as multi-media, tutorials, and an e-book. Founded by a professor to enhance his own courses, Aplia provides automatically graded assignments with detailed, immediate explanations on every question, and interactive tools to illustrate concepts. More than 2,000,000 students like you have used Aplia at over 1,800 institutions. Write Experience is the first solution in higher education to offer you the opportunity to improve your written and critical thinking skills with instant automated feedback. Write Experience not only scores your writing instantly and accurately, it provides detailed revision goals and feedback on your writing to help you improve.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

Aplia™, 1 term Instant Access  (ISBN-10: 1111968403 | ISBN-13: 9781111968403)

Aplia™ is an online interactive learning solution that helps you improve comprehension – and your grade – by integrating a variety of mediums and tools such as multi-media, tutorials, and an e-book. Founded by a professor to enhance his own courses, Aplia provides automatically graded assignments with detailed, immediate explanations on every question, and interactive tools to illustrate concepts. More than 2,000,000 students like you have used Aplia at over 1,800 institutions. Aplia should be purchased only when assigned by your instructor as part of your course. For more information, please visit www.aplia.com.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

Aplia™, 1 term Printed Access Card  (ISBN-10: 1111968470 | ISBN-13: 9781111968472)

Aplia™ is an online interactive learning solution that helps you improve comprehension – and your grade – by integrating a variety of mediums and tools such as multi-media, tutorials, and an e-book. Founded by a professor to enhance his own courses, Aplia provides automatically graded assignments with detailed, immediate explanations on every question, and interactive tools to illustrate concepts. More than 2,000,000 students like you have used Aplia at over 1,800 institutions. Aplia should be purchased only when assigned by your instructor as part of your course. For more information, please visit www.aplia.com.

List Price = $97.00  | College Bookstore Wholesale Price = $72.75

Cengage Learning Write Experience 2.0 Powered by My Access Instant Access  (ISBN-10: 111196842X | ISBN-13: 9781111968427)

Cengage Learning’s Write Experience offers you the opportunity to improve your written and critical thinking skills with instant automated feedback. Write Experience instantly evaluates your written assignment and provides feedback. It not only scores your writing instantly and accurately, it provides detailed revision goals and feedback on your writing to help you improve.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

LMS Integrated for Aplia™, 1 term with Student Premium Website Printed Access Card  (ISBN-10: 1285366794 | ISBN-13: 9781285366791)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $97.00  | College Bookstore Wholesale Price = $72.75

MindLink for CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285321871 | ISBN-13: 9781285321875)

Succeed in your communication course with CengageNOW™, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access  (ISBN-10: 1133999514 | ISBN-13: 9781133999515)

This access code will provide you with seamless access to your MindTap™ Business Communication resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindTap® Business Communication, 1 term (6 months) Instant Access with Selections from Guffey/Loewy's, Essentials of Business Communication  (ISBN-10: 1133999522 | ISBN-13: 9781133999522)

MindTap was created to harness the power of technology to drive student success. This cloud-based platform integrates a number of learning applications (“apps”) into an easy-to-use and easy to access tool that supports a personalized learning experience. MindTap combines student learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides you through your business communication course.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindLink for CengageNOW Instant Access  (ISBN-10: 1285322150 | ISBN-13: 9781285322155)

Learn more in less time and succeed in your business communication course with MindLink for CengageNOW™, a powerful online tool that optimizes your learning experience by generating a diagnostic personalized study plan to help you master concepts, prepare for exams, and get a better grade. Focusing on what you don’t already know, the study plan guides you through eBook pages, interactive tutorials, videos, animations, games, and other multimedia tools to help you master key business communication concepts.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindLink for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285323769 | ISBN-13: 9781285323763)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for ESSENTIALS OF BUSINESS COMMUNICATION, 9th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. Aplia has already helped more than a million students succeed in college classes.

List Price = $107.00  | CengageBrain Price = $107.00  | College Bookstore Wholesale Price = $107.00

LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 1285324080 | ISBN-13: 9781285324081)

Succeed in your course with Aplia’s interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for ESSENTIALS OF BUSINESS COMMUNICATION, 9th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. Aplia has already helped more than a million students succeed in college classes.

List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00

MindLink for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305386809 | ISBN-13: 9781305386808)

List Price = $97.00  | College Bookstore Wholesale Price = $97.00

Meet the Author

Author Bio

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.