Higher Education

Soap, Sex, and Cigarettes: A Cultural History of American Advertising, 2nd Edition

  • Juliann Sivulka Waseda University
  • ISBN-10: 113331113X  |  ISBN-13: 9781133311133
  • 448 Pages
  • Previous Editions: 2012, 1998
  • © 2012 | Published
  • College Bookstore Wholesale Price = $75.50
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About

Overview

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Features and Benefits

  • Lavishly illustrated with advertisements from throughout the history of the industry.
  • Uses a chronological approach that enhances the use of the book for both a history of advertising and a discussion of cultural trends.
  • Contains a current discussion of the use of new electronic media for advertising.
  • Each chapter integrates how advertising is created and how it affects the consumer, using numerous examples.

Table of Contents

Introduction.
PART I: HISTORICAL OVERVIEW.
1. 1492-1880 The Beginnings.
PART II: EARLY AMERICAN ADVERTISING.
2. 1880-1900 Selling the Goods.
PART III: MODERN AMERICAN ADVERTISING.
3. 1900-World I The Rise of a Consumer Economy.
4. 1920-1929 The Roaring Twenties.
5. 1930-1945 The Depression and World War II.
6. 1945-1960 The Postwar Boom.
PART IV: POSTMODERN ADVERTISING.
7. 1960-1975 The Creative Revolution.
8. 1975-1990 From Positioning to Image Building.
9. 1990-1999 The Information Revolution.
PART V: ADVERTISING IN THE NEW MILLENNIUM.
10. Since 2000 The Digital Age.

What's New

  • The material has been updated with the most recent academic and professional source material, with an attempt to bring a clearer theoretical structure to the book.
  • There is now a strong focus on the part played by women in modern advertising, both as consumers and workers in the industry.
  • Discussions have been expanded to include sexuality in advertising, new media, global advertising, and controversial issues.
  • The Author has written a new chapter on the last ten years of advertising, what has been called the "Lost Decade," will cover the economics of advertising, the new digital interactive media, and global/international advertising.
  • Also included is a new Further Reading feature at the end of the text with a list of suggested materials to expand on ideas, and a new website with external links to other resources.