Higher Education

New Perspectives: Portfolio Projects for Business Communication, 1st Edition

  • Carol M. Cram Capilano College
  • ISBN-10: 1439037469  |  ISBN-13: 9781439037461
  • 296 Pages
  • Previous Editions: 2007
  • © 2010 | Published
  • College Bookstore Wholesale Price = $93.00



NEW PERSPECTIVES: PORTFOLIO PROJECTS FOR BUSINESS COMMUNICATION, Second Edition, teaches students how to communicate effectively in today's constantly changing business environment. By solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations, use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices.

Features and Benefits

  • REAL WORLD APPLICATION. Case scenarios, review assignments, and case problems help students review course material and apply what they've learned to real life business scenarios.
  • TECHNOLOGY. Reference Windows teach students how to use technology to create a document or presentation.
  • REVIEW. Review assignments, focused on conceptual information and writing skills, help students apply the book's content.
  • CRITICAL THINKING. Focused on concepts, best practices, and applications in business communication, Case Problems encourage critical thinking and include guidelines to help students create brochures, short proposals, online forms, and financial presentations.
  • HANDS-ON PRACTICE. In addition to covering business communications skills, the book provides hands-on practice in the skills students need to perform business functions successfully.

Table of Contents

Project 1. Business Communications Overview.
Project 2. Email.
Project 3. Memos.
Project 4. Everyday Letters.
Project 5. Sales Letters.
Project 6. Negative News Messages.
Project 7. Press Releases.
Project 8. Proposals.
Project 9. Reports.
Project 10. Newsletters.
Project 11. Brochures.
Project 12. Posters, Flyers, Advertisements.
Project 13. Web Content.
Project 14. Job Search Documents.
Project 15. Presentation Planning.
Project 16. Persuasive Presentations.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Business Communication: Process and Product (with meguffey.com Printed Access Card), 7th + New Perspectives: Portfolio Projects for Business Communication

ISBN-10: 1111869103 | ISBN-13: 9781111869106

List Price = $366.95  | CengageBrain Price = $366.95  | College Bookstore Wholesale Price = $276.00

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $312.95  | CengageBrain Price = $312.95  | College Bookstore Wholesale Price = $234.75
  • New Perspectives: Portfolio Projects for Business Communication
    List Price = $123.95  | CengageBrain Price = $123.95  | College Bookstore Wholesale Price = $93.00


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor Resource CD-ROM  (ISBN-10: 1439037450 | ISBN-13: 9781439037454)

Review Pack  (ISBN-10: 1439037442 | ISBN-13: 9781439037447)

List Price = $19.95  | CengageBrain Price = $19.95  | College Bookstore Wholesale Price = $14.50

Student Supplements

Review Pack  (ISBN-10: 1439037442 | ISBN-13: 9781439037447)

List Price = $19.95  | CengageBrain Price = $19.95  | College Bookstore Wholesale Price = $14.50

Meet the Author

Author Bio

Carol M. Cram

Carol M. Cram is the author of more than 35 textbooks on computer applications, business communications, and Internet-related subjects. Ms. Cram was also a long-time faculty member at Capilano College in North Vancouver, where she served as the Convenor of the Executive Support Program, the Program Consultant for Business and Computers in Continuing Education, and an instructor of business and computer-related courses.