Higher Education

Corporate Entrepreneurship & Innovation, 3rd Edition

  • Michael H. Morris Oklahoma State University
  • Donald F. Kuratko The Kelley School of Business, Indiana University - Bloomington
  • Jeffrey G. Covin The Kelley School of Business, Indiana University-- Bloomington,
  • ISBN-10: 0538478926  |  ISBN-13: 9780538478922
  • 496 Pages
  • Previous Editions: 2008, 2002
  • © 2011 | Published
  • College Bookstore Wholesale Price = $201.00
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CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship in today’s dynamic business environment.

Features and Benefits

  • The popular "Innovator's Notebook" feature describes successful strategies employed by actual corporations to support entrepreneurship, providing students with interesting and highly relevant real-world examples to reinforce the chapter material.
  • The experienced author team uses an engaging, reader-friendly style while providing detailed, actionable answers to the "what," "how," "where," and "who" questions related to entrepreneurship strategies and innovation practices.
  • In addition to traditional entrepreneurship, the text features coverage of new business development within existing organizations, as well as alternative forms of corporate venturing and innovation and how they work together, giving students a broad-based perspective to prepare them for success in today's diverse business climate.
  • A highly effective organizational structure, with chapters and sections based on a summary model of the corporate entrepreneurship process, makes it easy to develop an effective course plan and pace while introducing students to the exciting, emerging field of corporate entrepreneurship and innovation. This comprehensive model also gives students a useful "road map" for successful corporate entrepreneurship and innovation in corporate, government, and non-profit organizations.
  • A casemap for instructors identifies excellent cases that can be used in conjunction with key chapters or topical areas in the book in order to explore key issues in greater depth; provide compelling, relevant, and realistic examples; and help students appreciate the practical applications of the course material.

Table of Contents

1. The New Entrepreneurial Imperative.
2. The Unique Nature of Corporate Entrepreneurship.
3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity.
4. The Forms of Corporate Entrepreneurship.
5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations.
6. Human Resources in the Entrepreneurial Organization: The Creative Individual.
7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective.
8. Corporate Strategy and Entrepreneurship.
9. Structuring the Company for Entrepreneurship.
10. Developing an Entrepreneurial Culture.
11. Constraints on Entrepreneurial Performance.
12. Leading the Entrepreneurial Organization.
13. Assessing Entrepreneurial Performance.
14. Control and Entrepreneurial Activity.
15. Sustaining Entrepreneurial Performance in the 21st Century Organization.

What's New

  • The Third Edition includes extensive new and updated content on key topics, including the forms corporate entrepreneurship can take, entrepreneurship at different levels of management, entrepreneurial strategy, entrepreneurship in nonprofit and public organizations, and more.
  • The text presents interesting new material reflecting the latest research and trends in a variety of areas, including the reasons firms engage in corporate venturing, associations between these motives and venture performance, "best practices" of innovative companies, reward systems and their role in corporate innovation, and how to deal with failed innovation projects.
  • Abundant new insights throughout the text help students understand essential aspects of entrepreneurship and innovation, including how to manage entrepreneurship and overcome obstacles to entrepreneurial behavior in established organizations; how human resource management systems, organizational structure, culture, and control systems must complement one another to foster innovation; and the importance of a sound technology strategy.
  • New tools and discussions help students to explore relevant business theory and its practical, real-world applications, including organizing resources to support entrepreneurial initiatives, managing corporate venture capital investments, and conducting an entrepreneurial health audit within an organization.
  • The current edition features an updated approach to several topics based on reader feedback, including a streamlined treatment of how to measure and monitor companies' levels of entrepreneurship, a new guide to putting together a corporate venture plan, and 15 new or revised "Innovator's Notebook" features, with examples of corporate entrepreneurship in practice and associated discussion questions.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

PowerPoint®  (ISBN-10: 1111526893 | ISBN-13: 9781111526894)

Meet the Author

Author Bio

Michael H. Morris

Dr. Michael H. Morris holds the N. Malone Mitchell Chair in Entrepreneurship at Oklahoma State University and is head of the university’s School of Entrepreneurship. Dr. Morris formerly held the Chris J. Witting Chair in Entrepreneurship in the Whitman School of Management at Syracuse University. In addition, he has led entrepreneurship programs that have been ranked consistently among the top ten by U.S. News and World Report, Fortune Small Business, and the Princeton Review/Entrepreneur Magazine. A widely published author and researcher, Dr. Morris has written seven books and more than 100 peer-reviewed academic articles.

Donald F. Kuratko

Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University – Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.

Jeffrey G. Covin

Dr. Jeffrey G. Covin is the Samuel and Pauline Glaubinger Professor of Entrepreneurship and Professor of Strategic Management at the Kelley School of Business of Indiana University - Bloomington. In 2005, he was awarded the prestigious Entrepreneurship Mentor Award by the Academy of Management for his exemplary work in developing Ph.D. students and junior-level faculty in the entrepreneurship field. In 2008, Dr. Covin received the USASBE Award for Outstanding Research in Corporate Entrepreneurship and Strategy.