Higher Education

Statistics Plain and Simple, 3rd Edition

  • Sherri L. Jackson Jacksonville University
  • ISBN-10: 1133312535  |  ISBN-13: 9781133312536
  • 496 Pages
  • Previous Editions: 2010, 2005
  • © 2014 | Published
  • College Bookstore Wholesale Price = $79.50
  • Newer Edition Available
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Sherri Jackson's straightforward, conversational introduction to statistics presents just what its title promises--a plain-and-simple overview of statistics that is clear, concise, and sparing in its use of jargon. Ideal for behavioral sciences majors who need to grasp basic concepts quickly, STATISTICS PLAIN AND SIMPLE, Third Edition, is designed to build students' confidence in understanding, calculating, and interpreting statistics. It instills a strong awareness of the interaction between statistical methods and research methods. It also provides a solid working knowledge of basic statistical cautions in research design, a strong understanding of the concept of significance, and the critical thinking skills necessary to apply these ideas. This paperback book's modular format (22 modules across 10 chapters) presents the material in brief segments that make even difficult concepts manageable. Jackson shows why each new statistical technique is necessary before explaining it, and skillfully uses narrative to connect one module to the next. Pedagogical features complement Jackson's narrative, serving to further build students' confidence with statistical ideas. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Features and Benefits

  • Several modules include coverage of statistical power and effect size. Students learn how to increase power when using statistical tests and how to determine the effect size for t tests and ANOVAs.
  • "In Review" tables occur frequently within each module, reinforcing students' learning and facilitating review. For example, the "Hypothesis Testing Table" summarizes the concepts of null hypothesis, alternative hypothesis (or research hypothesis), two-tailed (or non directional) tests, one-tailed (or directional) tests, Type I Error, Type II error, and statistical significance. The "In Review" table for "The t Test" provides a description and an example of the estimated standard error (or the mean), the t test, the one-tailed t test and the two-tailed t test.
  • "Critical Thinking Checks" (after every "In Review" table) help students solidify their grasp of the core concepts presented and ensure that they understand before moving on.
  • Glossary terms and definitions appear in the margins throughout the text to help students easily identify key terms for review.
  • TI-83 exercises (and new TI-84 examples) show students how to use their calculators to solve a problem they have previously worked by hand.
  • The end of each module includes a "Summary Review Table," "Critical Thinking Check" items (with answers), a review of key terms, and "Module Exercises." At the end of each chapter, a detailed self-test lets students check their understanding of the concepts, helping to prepare them for exams.

Table of Contents

Science and Statistics. Variables and Measurement.
Organizing Data. Measures of Central Tendency.
Measures of Variation. Standard Scores (z-scores).
Probability. Hypothesis Testing and Inferential Statistics.
The Single-Sample z Test. The Single-Sample t Test.
The t Test for Independent Groups (Samples). The t Test for Correlated Groups (Samples).
Comparing More than Two Groups. One-Way Randomized Analysis of Variance (ANOVA).
One-Way Repeated Measures ANOVA. Using Designs with More Than One Independent Variable. Two-Way Randomized ANOVA.
Correlational Research. Correlation Coefficients. Advanced Correlational Techniques: Regression Analysis.
Chi-Square Tests. Tests for Ordinal Data.
Appendix A. Statistical Tables.
Appendix B. Answers to Module and Chapter Summary Exercises.
Appendix C. Getting Started with Excel, SPSS, and the TI-84 Calculator.
Appendix D. Computational Supplement.

What's New

  • This edition includes TI-84 examples that show students how to use their calculators to solve a problem they have previously worked by hand.
  • Expanded coverage of data analysis using Microsoft® Excel® and SPSS® is integrated into each chapter.
  • Increased coverage of nonparametric statistics includes an expanded discussion of Chi-square and the addition of material on the Kruskal Wallis test.
  • Increased coverage of effect size includes r as a measure of effect size for ANOVA.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Electronic Transparencies  (ISBN-10: 1133958389 | ISBN-13: 9781133958383)

Enhance your lecture with art from the textbook on ready-made Microsoft® PowerPoint® slides.

Test Bank  (ISBN-10: 1133958397 | ISBN-13: 9781133958390)

The Test Bank features effective multiple-choice and short-answer/essay questions for each module in the text. Written by text author Sherri Jackson, the Test Bank is available for download from the Instructor Companion Website.

Student Supplements

Book Companion Web Site  (ISBN-10: 1133958370 | ISBN-13: 9781133958376)

List Price = $.00  | College Bookstore Wholesale Price = $.00

Meet the Author

Author Bio

Sherri L. Jackson

Sherri L. Jackson is professor of psychology at Jacksonville University (JU), where she has taught since 1988 and currently serves as Chair of the Division of Social Sciences. At JU, she has won Excellence in Scholarship (2003), University Service (2004), and Teaching (2009) awards; the university-wide Professor of the Year Award in 2004; the Woman of the Year Award in 2005; and the Institutional Excellence Award in 2007. She received her M.S. and Ph.D. in cognitive/experimental psychology from the University of Florida. Her research interests include human reasoning and the teaching of psychology, and she has published numerous articles in both areas. She is also the author of RESEARCH METHODS & STATISTICS: A CRITICAL THINKING APPROACH, 5th Edition (Wadsworth/Cengage, 2016), RESEARCH METHODS: A MODULAR APPROACH, 3rd Edition (Wadsworth/Cengage, 2015) and A CONCISE GUIDE TO STATISTICAL ANALYSES USING EXCEL, SPSS, AND THE TI-84 CALCULATOR (Cengage, 2013).