Higher Education

Web Design: Introductory, 5th Edition

  • Jennifer T. Campbell
  • ISBN-10: 1285170628  |  ISBN-13: 9781285170626
  • 264 Pages
  • Previous Editions: 2012, 2009, 2006
  • © 2015 | Published
  • College Bookstore Wholesale Price = $112.50
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WEB DESIGN: WEB DESIGN: INTRODUCTORY, 5th Edition teaches students how to balance target audience expectations, sound design principles, and technical considerations to create successful, device-independent websites. Written for an introductory course, the text offers a variety of engaging hands-on activities at the end of each chapter that test comprehension, build web research skills, develop design awareness, and promote critical thinking of current issues in technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 5th Edition builds a strong foundation in contemporary web design skills.

Features and Benefits

  • Describe the key features (e.g. a chapter in the TOC, a feature to spotlight, a supplement to call out, and technology to mention) instructors will want to be aware of.
  • The text has been fully updated to ensure current coverage of such key issues as user-driven connectivity and information-sharing through social media, cloud computing, web linking, and more.
  • Coverage of responsive web design techniques shows students how to develop device- and platform-independent websites.
  • End-of-chapter Trends exercises challenge students to apply new technology and web trends and puts these trends in the context of the evolution of web design.
  • Real-world examples and up-to-date design tools illustrate the basic concepts and principles of good web design.
  • Encourages students to apply web design concepts through multiple, hands-on Your Turn activities located throughout each chapter as additional reinforcement.
  • Design Tips summarize the important web design concepts for all sections of the text.
  • Marginal elements provide enrichment. Q&A boxes pose thought-provoking questions and answers and encourage students to research the latest web design concepts and techniques. Toolkit boxes point students to relevant, expanded content found in the Appendices.
  • Promotes independent critical thinking as students research, analyze, and report on real-world web design issues through the @Issue, Hands On, and Team Approach end-of-chapter exercises.
  • Provides a running case study of web design concepts put into practice as students plan and create their own websites.

Table of Contents

1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part I.
4. Planning a Successful Web Site: Part II.
5. Typography and Images.
6. Multimedia and Interactivity Elements.
7. Promoting and Maintaining a Website.
A. HTML Quick Reference.
B. Cascading Style Sheets (CSS).
C. Designing for Mobile Devices.
D. Search Engine Optimization.

What's New

  • Coverage of responsive web design concepts and techniques is now integrated throughout the book’s content as well as summarized in an expanded format in a new Appendix, “Designing for Mobile Devices.”
  • A new Appendix on search engine optimization (SEO) covers techniques, concepts, and career opportunities created by SEO.
  • The HTML Quick Reference appendix is updated to cover the latest release of HTML 5.
  • A new Toolkit marginal element points students to relevant, expanded technical content found in the book’s Appendices.
  • Q&A elements in the text encourage students to perform searches of their own to find the latest relevant information on web design techniques.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Illustrated Computer Concepts and Microsoft® Office 365 & Office 2016, Loose-leaf Version + Web Design: Introductory, 5th

ISBN-10: 1337369071 | ISBN-13: 9781337369077

List Price = $273.95  | CengageBrain Price = $273.95  | College Bookstore Wholesale Price = $205.46

This Bundle Includes:

  • Illustrated Computer Concepts and Microsoft® Office 365 & Office 2016, Loose-leaf Version
    List Price = $137.95  | CengageBrain Price = $137.95  | College Bookstore Wholesale Price = $103.50
  • Web Design: Introductory
    List Price = $149.95  | CengageBrain Price = $149.95  | College Bookstore Wholesale Price = $112.50


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 1285170652 | ISBN-13: 9781285170657)

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1305087720 | ISBN-13: 9781305087729)

Meet the Author

Author Bio

Jennifer T. Campbell

In addition to co-authoring DISCOVERING COMPUTERS, Jennifer T. Campbell has written several other leading technology texts, including DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT® EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT® OFFICE 2007 COMPANION, and MICROSOFT® OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author, and marketing manager. She holds a B.A. in English from The College of William and Mary.