Higher Education

Web Design: Introductory, 4th Edition

  • Gary B. Shelly
  • Jennifer T. Campbell
  • ISBN-10: 0538482400  |  ISBN-13: 9780538482400
  • 264 Pages
  • Previous Editions: 2009, 2006, 2002
  • © 2012 | Published
  • College Bookstore Wholesale Price = $112.50
  • Newer Edition Available
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About

Overview

WEB DESIGN: INTRODUCTORY, 4th Edition teaches students to balance target audience expectations, sound design principles and technical considerations to create successful Web sites. Written for an introductory course, the text offers a variety of engaging hands-on activities at the end of each chapter that test comprehension, build Web research skills, develop design awareness and provoke critical thinking of current issues in technology. WEB DESIGN: INTRODUCTORY, 4th Edition reveals useful design concepts written in a clear and engaging style.

Features and Benefits

  • Uses real-world examples and up-to-date design tools to illustrate the basic concepts and principles of good Web design.
  • Encourages students to apply Web design concepts through multiple hands-on Your Turn activities located throughout each chapter for additional reinforcement.
  • Enriches chapter topics with Q&A elements, Design Tips, and @Source online references, keeping lessons engaging and fun.
  • Provokes independent critical thinking as students research, analyze, and report on real-world Web design issues through the @Issue, Hands On, and Team Approach end-of-chapter exercises.
  • Provides a running case study of Web design concepts as students plan and create their own Web sites.

Table of Contents

1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part 1.
4. Planning a Successful Web Site: Part 2.
5. Typography and Images.
6. Multimedia and interactivity Elements.
7. Promoting and Maintaining a Web Site.
Appendix A: Design Tips.
Appendix B: HTML Quick Reference.
Appendix C: Cascading Style Sheets (CSS).
Glossary/Index.

What's New

  • Content has been updated to ensure the most up to date coverage of user driven connectivity and information sharing through social media, cloud computing, web linking and more!
  • New design layout and enhanced look deliver content in a visually engaging format.
  • Coverage of mobile device usage and its implications on Web design help students stay connected to the most current changes in the mobile world.
  • NEW! "Trends" end of chapter exercises challenge students to apply new technology and web trends learned and how they affect the evolution of Web design through a series of engaging exercises.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 0538482095 | ISBN-13: 9780538482097)

Instructor Resources for Shelly/Napier/Rivers' Web Design: Introductory INSTRUCTOR DESCRIPTION: Go beyond the book with Instructor Resources to help you make the most of your classroom and lessons. Here you will find additional information on how to use our text as well as teaching and testing aids. Key Features include: Instructor's Manual complete with lecture notes summarizing the chapter sections, figures and boxed elements found in every chapter, teacher tips, and classroom & lab activities. This Instructor's Manual will provide you with all the resources you need to teach your course with efficiency and effectiveness while also giving you insight on how to fully engage your students. Customizable Sample Syllabi that outline policies, assignments, exams, and other course information to help you set up your course with ease and convenience. Electronic Figure Files, both with and without callouts, to help you customize handouts and presentations for your students. Easily Customizable Multimedia PowerPoint Lecture Presentations that provide slides on key concepts and terms from each chapter along with an outline discussing chapter objectives in your class. This handy PowerPoint feature will help you save a great deal of time in preparation for each class lecture. Solutions to Chapter Reinforcement exercises. Test Bank & Test Engine Test Banks provide you with numerous assessment options to fit the way you teach. Test Bank includes 112 questions in every chapter and feature objective-based and critical thinking question types with page number references and figure references, when applicable. ExamView test banks with true/false, modified true/false, multiple choice, completion, matching, case-based critical thinking, and essay question types to help students gain confidence in the material learned through additional practice.

HTML, XHTML, and CSS: Introductory  (ISBN-10: 0538747463 | ISBN-13: 9780538747462)

Introduce your students to a new generation of Shelly Cashman Series books! For the past three decades, the Shelly Cashman Series has effectively introduced computer skills to millions of students. With HTML: Introductory, sixth Edition, we're continuing our history of innovation by enhancing our proven pedagogy to reflect the learning styles of today's students. Within this text you will find features that are specifically designed to engage students, improve retention, and prepare them for future success.

List Price = $97.95  | CengageBrain Price = $97.95  | College Bookstore Wholesale Price = $73.50

HTML CourseNotes  (ISBN-10: 1439041687 | ISBN-13: 9781439041680)

Give your students the tools they need to succeed! Course Technology's CourseNotes are a six-panel quick reference card that reinforces the most important and widely used features of a software application in a visual and user-friendly format. CourseNotes will serve as a great reference tool during and after the student completes the course.

List Price = $10.95  | CengageBrain Price = $10.95  | College Bookstore Wholesale Price = $8.25

Student Supplements

HTML, XHTML, and CSS: Introductory  (ISBN-10: 0538747463 | ISBN-13: 9780538747462)

Welcome to a new generation of Shelly Cashman Series books! For the past three decades, the Shelly Cashman Series has effectively introduced computer skills to millions of students. With HTML: Introductory, Sixth Edition, we're continuing our history of innovation by enhancing our proven pedagogy to reflect the learning styles of today's students. Within this text you will find features that are specifically designed to engage you, improve retention, and prepare you for future success through an introduction to HTML, creating and editing a web page and creating tables for a web page.

List Price = $97.95  | CengageBrain Price = $97.95  | College Bookstore Wholesale Price = $73.50

HTML CourseNotes  (ISBN-10: 1439041687 | ISBN-13: 9781439041680)

Course Technology's CourseNotes are a six-panel quick reference card that reinforces the most important and widely used features of a software application in a visual and user-friendly format. CourseNotes will serve as a great reference tool during and after the student completes the course.

List Price = $10.95  | CengageBrain Price = $10.95  | College Bookstore Wholesale Price = $8.25

Meet the Author

Author Bio

Gary B. Shelly

Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years.

Jennifer T. Campbell

In addition to co-authoring DISCOVERING COMPUTERS, Jennifer T. Campbell has written several other leading technology texts, including DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT® EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT® OFFICE 2007 COMPANION, and MICROSOFT® OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author, and marketing manager. She holds a B.A. in English from The College of William and Mary.