Higher Education

MindTap® Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2016, 18th Edition

  • William M. Pride Texas A&M University
  • O. C. Ferrell Belmont University
  • ISBN-10: 1285869400  |  ISBN-13: 9781285869407
  • Prior Releases: 2014
  • © 2016 | Published
  • College Bookstore Wholesale Price = $99.00
Experience MindTap

About

Overview

MindTap™ Marketing for Pride/Ferrell's Marketing 2016, 18th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

Features and Benefits

  • Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to analysis, application and critical thinking.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what's important to you, the instructor.
  • Automatically grade assignments and quizzes.

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


Activator.
Readings.
Chapter Video.
Assignment.
Assessment.
Study Tools.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1285869419 | ISBN-13: 9781285869414

    List Price = $99.00  | College Bookstore Wholesale Price = $74.25

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Marketing 2016, Loose-leaf Version, 18th + MindTap® Marketing, 1 term (6 months) Instant Access

ISBN-10: 1305718607  | ISBN-13: 9781305718609

List Price = $118.95  | CengageBrain Price = $118.95  | College Bookstore Wholesale Price = $89.25

This Bundle Includes:

  • MindTap® Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2016
    List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00
  • Marketing 2016
    List Price = $165.95  | CengageBrain Price = $165.95  | College Bookstore Wholesale Price = $124.50


Bundle: Marketing 2016, Loose-leaf Version, 18th + MindTap® Marketing, 1 term (6 months) Printed Access Card

ISBN-10:  1305718615 | ISBN-13:  9781305718616

List Price = $118.95  | College Bookstore Wholesale Price = $89.25

This Bundle Includes:

  • MindTap® Marketing, 1 term (6 months) Printed Access Card
    List Price = $99.00  | College Bookstore Wholesale Price = $74.25
  • Marketing 2016
    List Price = $165.95  | CengageBrain Price = $165.95  | College Bookstore Wholesale Price = $124.50


Efficacy and Outcomes

Reviews

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

— Stephen Brusnighan, Kent State University

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

— Robert Black, SUNY Maritime College

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

— Carey Roberts, Arkansas Technology University

"MindTap was very useful – it was easy to follow and everything was right there."

— Student, San Jose State University

"I'm definitely more engaged because of MindTap."

— Student, University of Central Florida

"MindTap puts practice questions in a format that works well for me."

— Student, Franciscan University of Steubenville

Resources

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

LMS Integrated for MindTap® Marketing, 1 term (6 months) Instant Access  (ISBN-10: 1305253523 | ISBN-13: 9781305253520)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution – facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Student Supplements

LMS Integrated for MindTap® Marketing, 1 term (6 months) Instant Access  (ISBN-10: 1305253523 | ISBN-13: 9781305253520)

This access code will provide you with seamless access to your MindTap™ Marketing resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Meet the Author

Author Bio

William M. Pride

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today’s leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.