A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.
PART I NUTS AND BOLTS OF YOUR BUSINESS.
1 You Are a Business--Now Lets Get to Work! .
2 Professional Equipment for Professional Photographers .
3 Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan .
PART II FINANCIAL AND PERSONNEL CONSIDERATIONS .
4 Working with Assistants, Employees, and Contractors: The Pitfalls and Benefits .
5 Pricing Your Work to Stay in Business.
6 Overhead: Why What You Charge a Client Must Be More Than You Paid for It .
7 Whos Paying Your Salary and 401K? .
8 Insurance: Why Its Not Just Health-Related, and How You Should Protect Yourself.
9 Accounting: How We Do It Ourselves and What We Turn Over to an Accountant .
PART III LEGAL ISSUES.
10 Contracts for Editorial Clients .
11 Contracts for Corporate and Commercial Clients.
12 Contracts for Weddings and Rites of Passage.
13 Negotiations: Signing Up or Saying No .
14 Protecting Your Work: How and Why .
15 The Realities of an Infringement: Copyrights and Federal Court .
16 Handling a Breach of Contract: Small Claims and Civil Court .
17 Resolving Slow- and Non-Paying Clients.
18 Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems .
19 Attorneys: When You Need Them, Theyre Your Best Friend (or at Least Your.
PART IV STORAGE AND ARCHIVING.
20 Office and On-Location Systems: Redundancy and Security Beget Peace of Mind.
21 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential .
22 Stock Solutions: Charting Your Own Course without the Need for a "Big Fish" Agency .
PART V THE HUMAN ASPECT.
23 Care and Feeding of Clients (Hint: Its Not about Starbucks and a Fast-Food Burger) .
24 Education, an Ongoing and Critical Practice: Dont Rest on Your Laurels .
25 Striking a Balance between Photography and Family: How What You Love to Do Can Coexist with Your Spouse, Children, Parents, and Siblings if You Just Think a Little about It .
26 Charity, Community, and Your Colleagues: Giving Back is Good Karma.