Visual Design Fundamentals: A Digital Approach, 3rd Edition

  • Alan Hashimoto
  • Mike Clayton
  • ISBN-10: 1584505818  |  ISBN-13: 9781584505815
  • 424 Pages
  • Previous Editions: 2007, 2004
  • © 2009 | Published
  • List Price = $ 51.95
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As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

Features and Benefits

  • Written for beginner to intermediate artists and designers.
  • Shows readers how to apply classic design principles to modern technology using Adobe Photoshop and Illustrator.
  • New skills are reinforced with end-of-chapter projects.
  • The accompanying CD-Rom contains all the files needed to complete the projects in the book plus additional tutorials and examples.

Table of Contents

1: Overview of Design Elements.
2: Overview of Design Principles.
3: Content and Form: Problem Solving Process.
4: Design Project Part One: Abstraction Based on Simplification.
5: Design Project Part Two: Abstraction Based on Repetition and Abstraction Based on Line and Shape.
6: Design Project Part Three: Type Combination.
7: Figure Abstraction and Non-Objective Shapes.
8: A Closer Look at Value as an Element of Design.
9: Color Theory, Color Schemes, Saturation, Intensity, Tonality, Color Harmony and Contrast.
10: Projects.
11: PhotoShop Collage.
12: PhotoShop Filters Collage.

Meet the Author

Author Bio

Alan Hashimoto

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.