This first-of-its-kind guide will show nail salon owners and managers how to transform common hand and nail services into the therapeutic beauty treatments vital to the spa experience. Learn how to integrate these upscale services into salon or day spa menus as a means of keeping pace with latest industry trends, promoting client satisfaction, and increasing revenue. Spa owners, manicurists, and skin care professionals alike will benefit from the knowledge and advice this book has to offer.
Introduction. What is "Spa"? The Basis for Nail Spa Success: Client Analysis. Menu Expansion: Making More of Manicuring. The Start of It All. Beyond the Basics. Completing the Picture: Hand Treatments for Estheticians. Massage: Say "Aaaaahhh!" Specialty Massages for the Manicurists: Setting Yourself Apart. Skin Basics: Our Unique Viewpoint. Skin Basics for Manicurists. The Right Stuff. First Impressions Count. Sanitation: A Marketing Issue. Building Your Clientele and Income. Implementation: Becoming Spa. Epilogue. Glossary. Index.