For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead you through various looks including bridal, prom, and high-fashion applications. You will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry.
PART I: MAKEUP FUNDAMENTALS.
1. The Evolution of Makeup Artistry
2. Infection Control: Principles and Practices.
3. Facial Anatomy and Physiology.
4. Tools of the Trade.
5. Color Theory.
6. Client Consultation.
PART II: MAKEUP FOUNDATION.
7. Creating the Canvas.
8. Facial Features.
9. The Everyday Applications.
PART III: SPECIALTY MAKEUP.
10. Special Events.
11. The Exciting World of High Fashion and High-Definition.
12. Makeup for Men.
13. Makeup for Teens.
14. Makeup for Aging Skin.
PART IV: ADVANCED MAKEUP.
15. Camouflage Makeup.
16. Airbrush Makeup.
17. All About Lashes.
18. Advanced Makeup Techniques.
PART V: BUSINESS SKILLS.
19. Your Professional Image.
20. The Business In Makeup.
"A great book to introduce students to the exciting world of makeup. Make up theory explained in clear, concise terms with valuable step by step instruction."— Kimberly Coleman, Lifetime Spa, MO
"Covers all aspects of the business of makeup and makes the student think outside the lure of just applying makeup but treating this art-form as a business first and foremost."— Catherine Lavoie, Lachine, Quebec
"Lots of detailed information, The HD information is nice and up-to-date, haven't seen any of that type of information in other books."— Kim Jarrett, B Street Design, MO
"Gives the reader a good idea of the different types of Makeup opportunities Clear picture of the industry Written Well."— Jeanne Valek Healy, Face To Face Makeup Artistry, SC
"Excellent chapter describing the tools needed to be a successful make-up artist. It covers the basics and advises you to experiment till you find your ideal tools. Very well done."— Linda Bertaut, President, Bertaut Beauty, CA
"Colorful interesting writing! Positive and inspiring."— Brooke Boles, HedLux Premium School Products, Creator of Hot Pants