Cruising: A Guide to the Cruise Line Industry, 2nd Edition

  • Marc Mancini Professor of Travel, West Los Angeles College; B.A., M.A., M.S., Ph.D.
  • ISBN-10: 140184006X  |  ISBN-13: 9781401840068
  • 236 Pages
  • Previous Editions: 2000
  • © 2004 | Published
  • List Price = $ 227.95
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Learning about the cruise line industry is interesting and fun with Cruising. It is written in breezy, magazine-style prose with learning activities that challenge what the reader has learned. A number of reinforcement strategies make the content more easily understood and more likely to be retained. For example, key terms and phrases are in boldface or italicized type, photos, graphs, and sidebars expand each chapter’s content, and questions concerning the content encourage contemplation and discussion. The author has ensured that the content reflects a true insider’s look at cruise sales, marketing, and operations by having dozens of leading industry professionals, including several cruise line presidents, review its content. The substantial material in this publication is complemented by comprehensive profiles of nearly two dozen cruise lines and is supported by the approval of the Cruise Lines International Association.

Features and Benefits

  • Updated cruise line profiles and statistics keep the student current on the state of the industry
  • Sample sales activities allow students to apply the knowledge they gain to actual scenarios
  • Numerous instructional strategies make the content easier to retain
  • Cruise line profiles help students understand each line�s �personality�
  • CLIA�s support of this text makes it directly applicable to CLIA certification
  • A teacher�s manual gives the instructor additional teaching tools

Table of Contents

Chapter 1: Introduction.
Chapter 2: Who Cruises—And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who’s Who in Cruising.
Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.
Appendix A: Key Addresses: CLIA Member Cruise Lines.
Appendix B: Key Addresses: Associations.
Appendix C: Bibliography.

What's New

  • This comprehensive textbook and workbook combine learning content and study applications in one publication


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual  (ISBN-10: 1401840078 | ISBN-13: 9781401840075)

Meet the Author

Author Bio

Marc Mancini

Marc Mancini is one of the travel industry's best–known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.