Learning about the cruise line industry is interesting and fun with Cruising. It is written in breezy, magazine-style prose with learning activities that challenge what the reader has learned. A number of reinforcement strategies make the content more easily understood and more likely to be retained. For example, key terms and phrases are in boldface or italicized type, photos, graphs, and sidebars expand each chapter’s content, and questions concerning the content encourage contemplation and discussion. The author has ensured that the content reflects a true insider’s look at cruise sales, marketing, and operations by having dozens of leading industry professionals, including several cruise line presidents, review its content. The substantial material in this publication is complemented by comprehensive profiles of nearly two dozen cruise lines and is supported by the approval of the Cruise Lines International Association.
Table of Contents
Chapter 1: Introduction.
Chapter 2: Who Cruises—And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who’s Who in Cruising.
Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.
Appendix A: Key Addresses: CLIA Member Cruise Lines.
Appendix B: Key Addresses: Associations.
Appendix C: Bibliography.