Professional

Essentials of Economics, 7th Edition

  • N. Gregory Mankiw Harvard University
  • ISBN-10: 1285165950  |  ISBN-13: 9781285165950
  • 592 Pages
  • Previous Editions: 2012, 2009, 2007
  • © 2015 | Published
  • List Price = $ 345.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com
  • Newer Edition Available

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About

Overview

With its clear and engaging writing style, ESSENTIALS OF ECONOMICS, Seventh Edition, continues to be the most popular and widely-used economics textbook among today's students. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy."--N. Gregory Mankiw.

Features and Benefits

  • Aplia is the most successful and widely used homework solution in the Economics market, with over 1 billion answers entered. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to instructors' workload.
  • Created by economist Ron Cronovich of Carthage College, Premium PowerPoint® Presentations feature chapter-by-chapter slides designed to ease your course preparation time while increasing student involvement in the classroom. The presentations organize lecture points into sections that students can easily digest, animate graphs the way you might draw them, and include Student Note Prompt handouts to facilitate effective note taking without distracting students from active participation in class.

Table of Contents

About the Author.
Brief Contents.
Table of Contents.
Preface.
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.
Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.
Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation's Income.
16. Measuring the Cost of Living.
Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment and Its Natural Rate.
Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.
Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
Glossary.
Index.

What's New

  • MindTap, the most advanced online environment for principles focuses students within a learning path while allowing instructors to create the course they want using publisher provided, instructor created or third party materials. Adaptive Test Prep, a new enhancement, improves student confidence before exams by providing 3,800 test bank type questions and 1,700 Quick Coach Videos to ensure student success. Graph Builder allows students to draw graphs from scratch, right in the interactive book. 25 new Graph Builder exercises are available in Summer 2016.
  • Aplia, the best-selling online homework solution, has been enhanced for the seventh edition, including an optimized mobile experience, allowing students to access content on their mobile devices anywhere and anytime and closer alignment of Aplia and the textbook with End-of-Chapter text questions.
  • The Mankiw 7e interactive eReader experience is so much more than moving words from the printed page to digital screen. It is designed to give students the same online experience that they are used to in their personal internet use. In addition to full search functionality, text highlighting and note-taking and smart-links to previous chapters or relevant figures, the Mankiw 7e eReader features a variety of media assets specifically designed to address the challenges students and instructors have told us impede learning.
  • ConceptClips, embedded throughout the interactive eReader, address the challenge of understanding economics terminology that students face when first introduced to the subject matter. Developed by Mike Brandl of The Ohio State University, these vocabulary animations provide students with a memorable auditory and visual representation of the important terminology for the course.
  • New Mankiw Roadmap videos feature author, Greg Mankiw, introducing the chapter content by providing real world context and motivation around what the students will be learning in the upcoming chapter. These videos answer the "Why?" before getting into the "What?", providing students with a better understanding of the importance and rationale for the chapter content and helping them to understand how economics relates to what they experience in their lives and see in the world around them.
  • New Problem Walk-Throughs further explain difficult concepts and homework roadblocks by walking students through solving a problem from start to finish. Students want to work through problem assignments without breaking concentration and when it's convenient for them, which is not always during the office hours when instructors can be available for extra help.
  • New "Quick Check Multiple Choice" questions have been added to the seventh edition, providing students a comprehensive self-review between the initial "Questions for Review" and their deeper dive into the concepts in the "Problems and Applications." The "Quick Check Multiple Choice" and "Problems and Applications" are being built directly into the Aplia product parallel to the way they appear in the text, and are fully gradable.
  • The seventh edition contains extensively updated coverage of relevant, current Economic topics. A few of the chapters with the most comprehensive updates include: 12 – The Design of the Tax System, 20 – Income Inequality and Poverty, 23 – Measuring a Nation's Income, 24 – Measuring the Cost of Living, 25 – Production and Growth, & 28 – Unemployment.
  • New "In the News" and "FYI" boxes have been added to the seventh edition.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10: 1305131126  | ISBN-13: 9781305131125

List Price = $365.95


Bundle: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10:  1305131134  | ISBN-13:  9781305131132

List Price = $358.95


Bundle: Text + Aplia™, 2 terms Printed Access Card

ISBN-10:  1305238508  | ISBN-13:  9781305238503

List Price = $371.95


Bundle: Text + MindTap® Economics Printed Access Card

ISBN-10:  1305361547  | ISBN-13:  9781305361546

List Price = $358.95


Printed Text + Aplia Instant Access

ISBN-10:  130551422X  | ISBN-13:  9781305514225

List Price = $358.95  | CengageBrain Price = $358.95


Printed Text + Aplia Instant Access

ISBN-10:  1305514262  | ISBN-13:  9781305514263

List Price = $358.95  | CengageBrain Price = $358.95


Printed Text + CourseMate Instant Access

ISBN-10:  1305517741  | ISBN-13:  9781305517745

List Price = $358.95  | CengageBrain Price = $358.95


Bundle: Text + Aplia™, 1 term Printed Access Card

ISBN-10:  1305135954  | ISBN-13:  9781305135956

List Price = $358.95


ePack: Printed Text + Aplia Instant Access

ISBN-10:  1305589300  | ISBN-13:  9781305589308

List Price = $358.95  | CengageBrain Price = $358.95


ePack: Printed Text + MindTap® Economics Instant Access

ISBN-10:  1305614518  | ISBN-13:  9781305614512

List Price = $358.95  | CengageBrain Price = $358.95


ePack: Printed Text + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess 1-Semester Instant Access

ISBN-10:  1305613236  | ISBN-13:  9781305613232

List Price = $365.95  | CengageBrain Price = $365.95


ePack: Printed Text + Aplia™, 2 terms Instant Access

ISBN-10:  1305614003  | ISBN-13:  9781305614000

List Price = $371.95  | CengageBrain Price = $371.95


ePack: Printed Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access

ISBN-10:  1305613244 | ISBN-13:  9781305613249

List Price = $358.95  | CengageBrain Price = $358.95


Efficacy and Outcomes

Reviews

"One of the reasons why we adopted the Mankiw text was because of its relevant concepts that students could really relate to. I would say to continue with this trend, and also be sure to use examples that relate to the current economic conditions that make sense to a beginner economics student."

— Christine Wathen, Middlesex County College

"I have used Mankiw for several years, across at least 3 or 4 of its editions. I like the writing in the book--it's clear and exposits the ideas effectively. It covers topics that I want to cover, mostly in the order that I like to cover them. It's at the appropriate level for our students--not too difficult but not superficial either. I also like the fact that this book is very closely integrated with the Aplia system, which I believe is an important learning tool."

— Harold Elder, University of Alabama

"Very student friendly text. Makes economics easy to understand. Some of the other texts would take a lot of reading to explain an idea."

— Naveen Sarna, Northern Virginia Community College

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual with Solutions Manual  (ISBN-10: 1285776623 | ISBN-13: 9781285776620)

Prepared by Sarah Cosgrove, University of Massachusetts - Dartmouth, the Seventh edition of the Microeconomics Instructor's Manual offers a detailed outline for each chapter of the text that provides learning objectives, identifies stumbling blocks that students may face and offers helpful teaching tips, and provides suggested in-classroom activities for a more "cooperative learning" experience. The Instructor's Manual includes solutions to all end-of-chapter exercises, Quick Quizzes, Questions for Review, Quick Check Multiple Choice, and Problems and Applications found in the text. The Instructor's Manual is also available online and on the Instructor's Resource CD. It is intended for use with Mankiw ESSENTIALS OF ECONOMICS, Seventh Edition.

Cengage Learning Testing, powered by Cognero® Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285980204 | ISBN-13: 9781285980201)

Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Joinin™ Turning Point  (ISBN-10: 1285864875 | ISBN-13: 9781285864877)

JoinIn™ is a response system that allows you to transform your classroom and assess your students' progress with instant in-class quizzes and polls. Our exclusive agreement to offer TurningPoint software lets you pose book-specific questions and display students' answers seamlessly within the Microsoft PowerPoint® slides of you own lecture, in conjunction with the "clicker" hardware of your choice. Enhance how your students interact with you, your lecture, and each other. For college and university adopters only. Contact your local Cengage Learning representative to learn more.

Discovery Guide for Mankiw's Principles of Economics, 7th  (ISBN-10: 1285856171 | ISBN-13: 9781285856179)

The Discovery Guide for Mankiw's Principles of Economics, 7th Edition, is a guide to everything you need to know about the Seventh edition. This critical tool demonstrates the features and substance added to the Seventh edition in chapter content, as well as the unique supplementary package that makes the Mankiw experience superior. From exploring the benefits of Cognero® and the Test Bank to the pedagogical value of the Premium PowerPoint® Presentations and careful structure of the Student Study Guide and online tools, this guide is your quick reference for what is new to this edition.

The Guide to the Mankiw Approach for Principles of Economics, 6th  (ISBN-10: 0538478799 | ISBN-13: 9780538478793)

In this essay by N. Gregory Mankiw, he explains his well-respected approach to the teaching of macroeconomics that fosters in students a better understanding of economic principles and encourages application of an economic way of thinking.

BBC Economic News Videos DVD  (ISBN-10: 0538480114 | ISBN-13: 9780538480116)

BBC News Video Segments deliver the "real world" right to students' desktops, giving students a context for how economic topics affect world and national events as well as their own daily lives, and helping them learn material by applying it to current events.

Study Guide  (ISBN-10: 128586428X | ISBN-13: 9781285864280)

David R. Hakes (University of Northern Iowa) has prepared a study guide that will enhance your success. Each chapter of the study guide includes learning objectives, a description of the chapter's context and purpose, a chapter review, key terms and definitions, advanced critical-thinking questions, and helpful hints for understanding difficult concepts. You can develop your understanding of the material by doing the practice problems and answering the short-answer questions. Then you can assess your mastery of the key concepts with the self-test, which includes true/false and multiple-choice questions.

List Price = $66.95  | CengageBrain Price = $66.95  | College Bookstore Wholesale Price = $50.50

CourseMate, 2 terms (12 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285853393 | ISBN-13: 9781285853390)

Cengage Learning's Economics CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Your comprehension will soar as you work with the printed textbook and the textbook-specific website. Economics CourseMate goes beyond the book to deliver what you need!

List Price = $276.00  | CengageBrain Price = $276.00  | College Bookstore Wholesale Price = $276.00

MindTap® Economics, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285853423 | ISBN-13: 9781285853420)

MindTap™ Economics for Mankiw's Essentials of Economics, 7th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. Video Roadmaps introduce chapter content within a real-world context, helping you understand how economics relates to what you experience in your day-to-day life and hear in the news. New ConceptClip videos help you understand economics terminology, which can be overwhelming when first introduced. Graphing at a Glance video tutorials bring graphs to life, allowing you to see graphs physically move along the axes. Auto-graded assignments give you practice in hands-on application and offer immediate feedback. Finally, Problem Walk-Through videos help you "get" challenging concepts by walking you through problems similar to those in the text, from start to finish. With these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285854470 | ISBN-13: 9781285854472)

Aplia is the best-selling online homework solution including: online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give you hands-on application. Based on discovery learning, Aplia gets you to take an active role in the learning process--helping you improve your economic understanding and ability to relate to the economic concepts presented. Aplia has been fully updated to reflect the changes in the core text.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285855671 | ISBN-13: 9781285855677)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285855655 | ISBN-13: 9781285855653)

Cengage Learning's Write Experience for ESSENTIALS OF ECONOMICS, Seventh Edition, utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve. Better Writing. Better Outcomes. Write Experience.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for CourseMate, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1305096045 | ISBN-13: 9781305096042)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $242.00  | College Bookstore Wholesale Price = $242.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 130509588X | ISBN-13: 9781305095885)

This access code will provide you with seamless access to your MindTap™ Economics resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Mankiw’s Essentials of Economics  (ISBN-10: 1305096150 | ISBN-13: 9781305096158)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1305096215 | ISBN-13: 9781305096219)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1305096096 | ISBN-13: 9781305096097)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Student Supplements

Study Guide  (ISBN-10: 128586428X | ISBN-13: 9781285864280)

David R. Hakes (University of Northern Iowa) has prepared a study guide that will enhance your success. Each chapter of the study guide includes learning objectives, a description of the chapter's context and purpose, a chapter review, key terms and definitions, advanced critical-thinking questions, and helpful hints for understanding difficult concepts. You can develop your understanding of the material by doing the practice problems and answering the short-answer questions. Then you can assess your mastery of the key concepts with the self-test, which includes true/false and multiple-choice questions.

List Price = $66.95  | CengageBrain Price = $66.95  | College Bookstore Wholesale Price = $50.50

CourseMate, 2 terms (12 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285853393 | ISBN-13: 9781285853390)

Cengage Learning's Economics CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Your comprehension will soar as you work with the printed textbook and the textbook-specific website. Economics CourseMate goes beyond the book to deliver what you need!

List Price = $276.00  | CengageBrain Price = $276.00  | College Bookstore Wholesale Price = $276.00

MindTap® Economics, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285853423 | ISBN-13: 9781285853420)

MindTap™ Economics for Mankiw's Essentials of Economics, 7th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. Video Roadmaps introduce chapter content within a real-world context, helping you understand how economics relates to what you experience in your day-to-day life and hear in the news. New ConceptClip videos help you understand economics terminology, which can be overwhelming when first introduced. Graphing at a Glance video tutorials bring graphs to life, allowing you to see graphs physically move along the axes. Auto-graded assignments give you practice in hands-on application and offer immediate feedback. Finally, Problem Walk-Through videos help you "get" challenging concepts by walking you through problems similar to those in the text, from start to finish. With these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285854470 | ISBN-13: 9781285854472)

Aplia is the best-selling online homework solution including: online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give you hands-on application. Based on discovery learning, Aplia gets you to take an active role in the learning process--helping you improve your economic understanding and ability to relate to the economic concepts presented. Aplia has been fully updated to reflect the changes in the core text.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285855671 | ISBN-13: 9781285855677)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1285855655 | ISBN-13: 9781285855653)

Cengage Learning's Write Experience for ESSENTIALS OF ECONOMICS, Seventh Edition, utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve. Better Writing. Better Outcomes. Write Experience.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for CourseMate, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1305096045 | ISBN-13: 9781305096042)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $242.00  | College Bookstore Wholesale Price = $242.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 130509588X | ISBN-13: 9781305095885)

This access code will provide you with seamless access to your MindTap™ Economics resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Mankiw’s Essentials of Economics  (ISBN-10: 1305096150 | ISBN-13: 9781305096158)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1305096215 | ISBN-13: 9781305096219)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™, 1 term Instant Access for Mankiw's Essentials of Economics  (ISBN-10: 1305096096 | ISBN-13: 9781305096097)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Meet the Author

Author Bio

N. Gregory Mankiw

N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Dr. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal, and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President’s Council of Economic Advisers.

Digital Solutions

What is it?
Aplia is the most successful and widely used homework solution in the Economics market. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to instructors’ workload. Based on discovery learning, Aplia requires students to take an active role in the learning process—helping them improve their economic understanding and ability to relate to the economic concepts presented. Instructors can assign homework that is automatically graded and recorded.

What’s New?
Mankiw’s 7th Edition includes a fully interactive eReader embedded in the Aplia product. This new approach combines the functionality you and your students are coming to expect from a modern eReader (text search, highlighting, note-taking) with our exclusive embedded media – Mankiw’s Video Roadmaps, ConceptClips, Graphing at a Glance, and Problem Walk-Throughs.

Aplia now provides:

• An optimized iPad experience, allowing students to access content on their mobile devices anywhere and anytime.

• Improved graphing with better graph precision, a new fill-area tool, and an improved shifter tool.

• Expanded partial credit and task level grading – providing feedback to students at the task level in addition to the problem level for more granular and incremental guidance to coach students where they need it most.

• Closer alignment between the end-of-chapter questions and Aplia homework.

• Detailed, easily accessible outcomes reporting and analysis.

• New reporting functionality that allows you to view student proficiency by learning objective, performance by class and across Aplia users, Aplia problem to learning objective mapping, and detailed raw performance data for your students.

Check out the live demo!


MindTap
MindTap for Mankiw 7e is a highly personalized, complete online learning solution that will change the way you think about teaching and student engagement. More than an ebook, a homework solution, or a Learning Management System (LMS), MindTap delivers courses built on authoritative Cengage Learning content to deliver the first product in a new category—the Personal Learning Experience. By combining readings, multimedia, activities, and assessments into a singular Learning Path, MindTap guides students through their course with ease and engagement.

The MindTap experience begins with the Learning Path that guides students to mastery of the subject matter and provides instant access to the resources they need along the way. MindTap delivers a suggested Learning path right “out of the box,” ready for you to personalize your course.

Aplia users – you can gain access to the homework sets you’ve come to rely on directly within the MindTap Learning Path.

New! Adaptive Test Prep allows students to self-quiz and grades practice tests to indicate the areas that have or have not been mastered.

Customizing MindTap is easy! You can change due dates, re-order content, and remove activities you don’t need. You can add videos, flashcards, web links, and your own content to foster immediacy and contextual relevancy.

Visit www.cengage.com/mindtap to learn more.


WriteExperience
Cengage Learning’s WriteExperience allows you to assess written communication skills without adding to your workload. Instructors have told us it’s important that students can write effectively in order to communicate and think critically about economics. Write Experience uses artificial intelligence to score student writing instantly and accurately, as well as provide students with detailed revision goals and feedback on their writing to help them improve.

Write Experience for Mankiw’s 7e features ten unique writing prompts, each based on one of the classic Ten Principles of Economics outlined in the first chapter of the text. You can choose the assignments that best fit your course needs and the concepts for which you most want your students to practice critical thinking and writing skills.

Better Writing. Better Outcomes. Write Experience.

Visit www.cengage.com/writeexperience to learn more.