Professional

Small Business Management: Entrepreneurship and Beyond, 6th Edition

  • Timothy S. Hatten Mesa State College
  • ISBN-10: 128586638X  |  ISBN-13: 9781285866383
  • 528 Pages
  • Previous Editions: 2012, 2009, 2006
  • © 2016 | Published
  • List Price = $ 284.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

SMALL BUSINESS MANAGEMENT provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

Features and Benefits

  • Chapter-opening vignettes highlight how entrepreneurs approach small business opportunities and challenges.
  • Entre-perspective features introduce the people behind some of today's most interesting and innovative businesses. Profiles include Jim Koch of Boston Beer Company, Elon Musk of Telsa Motors, and Ellie Sawits of Frutels.
  • Manager's Notes include specific tips, tactics and actions used by successful small business owners.
  • Reality Check inserts are about streetwise business practitioners who know how it's done and are willing to share the secrets of their success.
  • Boxed inserts entitled Competitive Advantage: Innovation and Sustainability focus on the importance of staying ahead of the game and the critical role of sustainability.
  • What Would You Do? exercises provide opportunities for students to think critically and consider how to apply chapter concepts in a real-world context.

Table of Contents

Part I: THE CHALLENGE.
1. Small Business: An Overview.
2. Small Business Management, Entrepreneurship, and Ownership.
Part II: PLANNING IN SMALL BUSINESS.
3. Social Responsibility, Ethics, and Strategic Planning.
4. The Business Plan.
Part III: Early Decisions.
5. Franchising.
6. Taking Over an Existing Business.
7. Starting a New Business.
Part IV: FINANCIAL AND LEGAL MANAGEMENT.
8. Accounting Records and Financial Statements.
9. Small Business Finance.
10. The Legal Environment.
Part V: MARKETING THE PRODUCT OR SERVICE.
11. Small Business Marketing: Strategy and Research.
12. Small Business Marketing: Product.
13. Small Business Marketing: Place.
14. Small Business Marketing: Price and Promotion.
Part VI: MANAGING SMALL BUSINESS.
15. International Small Business.
16. Professional Small Business Management.
17. Human Resource Management.
18. Operations Management.

What's New

  • The new modular format improves student engagement. New, focused Learning Objectives are summarized at the end of each section. The tables and figures have been updated to reflect new trends and data.
  • Chapter-opening vignettes highlight how entrepreneurs approach small business opportunities and challenges. New topics and entrepreneurs include Sarah Blakely of Spanx; Roni and Ken Di Lullo of Doggles; and Jan Koum and Brian Acton of WhatsApp.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Text + CourseMate with Online Interactive Business Plan and LivePlan, 1 term (6 months) Instant Access

ISBN-10: 1337085642  | ISBN-13: 9781337085649

List Price = $304.95  | CengageBrain Price = $304.95


ePack: Text + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337121193  | ISBN-13:  9781337121194

List Price = $298.95


ePack: Text + LMS Integrated for CourseMate, 1 term (6 months) Instant Access

ISBN-10:  1337121185 | ISBN-13:  9781337121187

List Price = $304.95  | CengageBrain Price = $304.95


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Companion Website  (ISBN-10: 1285872703 | ISBN-13: 9781285872704)

The Student Companion Site includes interactive quizzes, a glossary, crossword puzzles and sample student business plans. It can be found at www.cengagebrain.com. At the home page, students can use the search box at the top of the page to insert the ISBN of the title (from the back cover of their book). This will take them to the product page where free companion resources can be found.

Cengage Learning Testing, powered by Cognero® Instant Access  (ISBN-10: 1305393880 | ISBN-13: 9781305393882)

Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

CourseMate with Online Interactive Business Plan and LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1285873203 | ISBN-13: 9781285873206)

This new and unique website makes course concepts come alive with interactive learning, study, and exam-preparation tools supporting the printed text. CourseMate delivers what you need, including an interactive eBook, dynamic flashcards, interactive quizzes and video exercises, student PowerPoints, and games that test knowledge in a fun way.

List Price = $209.00  | CengageBrain Price = $209.00  | College Bookstore Wholesale Price = $209.00

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305393902 | ISBN-13: 9781305393905)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $209.00  | CengageBrain Price = $209.00  | College Bookstore Wholesale Price = $209.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305393929 | ISBN-13: 9781305393929)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $100.00  | College Bookstore Wholesale Price = $100.00

Student Supplements

CourseMate with Online Interactive Business Plan and LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1285873203 | ISBN-13: 9781285873206)

This new and unique website makes course concepts come alive with interactive learning, study, and exam-preparation tools supporting the printed text. CourseMate delivers what you need, including an interactive eBook, dynamic flashcards, interactive quizzes and video exercises, student PowerPoints, and games that test knowledge in a fun way.

List Price = $209.00  | CengageBrain Price = $209.00  | College Bookstore Wholesale Price = $209.00

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305393902 | ISBN-13: 9781305393905)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $209.00  | CengageBrain Price = $209.00  | College Bookstore Wholesale Price = $209.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305393929 | ISBN-13: 9781305393929)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $100.00  | College Bookstore Wholesale Price = $100.00

Meet the Author

Author Bio

Timothy S. Hatten

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri–Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He counsels and leads small business seminars through the Western Colorado Business Development Corporation.