AMERICAN MEDIA HISTORY, THIRD EDITION, is a lively, engaging text that focuses on the development of the American media and its impact on society. Each chapter centers on the development of a particular medium. The narrative incorporates brief biographies of important media figures, first-person accounts of experiences with the media, and primary materials to keep students engrossed in the content.
1. The Colonial Years.
2. The Press and the Revolution.
3. The Press and the Founding of a Nation.
4. A Press for the Masses.
5. A Divided Nation, A Divided Media.
6. The Yellow Press and the Times.
7. Magazines, Muckraking, and Public Relations.
8. American Film.
9. Radio and Its Promises.
10. Television: Progress and Problems.
11. Advertising and the Selling of Products and Presidents.
12. The Media, Nixon and the Crises in Credibility.
13. The Media and National Crises.
14. The Internet Revolution and the Information Explosion.