SELLING DESTINATIONS has been the travel professional's definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies.
Table of Contents
PART I: BASIC INGREDIENTS: GEOGRAPHY AND HOW TO SELL IT.
PART II: NORTH AMERICA: CHARM OF THE FAMILIAR.
1: New England: The Cradle of Liberty.
2: New York and New Jersey: Broadway and Boardwalk.
3: Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley.
4: Florida: Where the Mouse Roars.
5: California and Arizona: Glamour and Grandeur.
6: Canada and Alaska: The Great White North.
7: Hawaii: Paradise Found.
8: North American Potpourri (East).
9: North American Potpourri (West).
PART III: LATIN AMERICA AND THE CARIBBEAN: RHYTHMS OF CULTURE.
10: Mexico: Tropical Fiesta.
11: The Caribbean: A Sea of Nations.
12: Brazil: Where Everything Sizzles.
13: Latin American Potpourri.
PART IV: EUROPE: CONTINENTAL FLAIR.
14: Great Britain and Ireland: Foreign, Yet Familiar.
15: France: The Movable Feast.
16: Italy: Pisa and Pizza.
17: Spain and Portugal: Everything under the Sun.
18: Germany: Romantic Roads.
19: Greece and Turkey: An Odyssey of Culture.
20: European Potpourri.
PART V: AFRICA AND THE MIDDLE EAST: SAVANNAHS AND SAND.
21: Egypt: Riddles in the Sand.
22: Israel, Palestine, and Jordan: The Holy Lands.
23: Kenya and Tanzania: The Lion Sleeps Tonight.
24: African and Middle Eastern Potpourri.
PART VI: ASIA AND THE PACIFIC: RIM OF MYSTERY.
25: Australia and New Zealand: Where Things Are Jumping.
26: The Pacific: Fantasy Islands.
27: Japan: Pearl of the Orient.
28: Singapore and Thailand: Crossroads of Asia.
29: China: Of Red and Gold.
30: Asia and the Pacific Potpourri.
Appendix A: Average Length of Stay--Leisure Travelers.
Appendix B: Research Resources.
Appendix C: Destination-Related Feature Films.