Promoting Community Change: Making It Happen in the Real World, 6th Edition

  • Mark S. Homan Retired, Pima Community College
  • ISBN-10: 1305101944  |  ISBN-13: 9781305101944
  • 624 Pages
  • Previous Editions: 2011, 2008, 2004
  • © 2016 | Published
  • List Price = $ 177.95
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PROMOTING COMMUNITY CHANGE, 6th Edition addresses the real-world issues facing professionals in social work, human services, and community health--and gives readers the skills and information they need to be effective agents of change at the community level. By emphasizing the role a strengthened community can play in preventing and solving the problems commonly experienced by individuals and families, the author gives readers the tools they need to improve the lives of individual clients as well as entire communities.

Features and Benefits

  • A three-part approach begins with a look at the need for community change, how community change activities relate to the change agent's professional and personal life, and a theoretical framework. Part 2 gives clear, practical guidance on how to go about the business of promoting change, presenting specific issues with which a successful change agent needs to be familiar. Part 3 offers more detailed insights into three common arenas of change, building on principles and techniques described in earlier chapters and introducing students to relevant knowledge and skills.
  • Coverage of recent global events gives students an international perspective on community change.
  • Activities at the end of each chapter help students connect theory to practice and connect the classroom to real-world experience in the students' communities.
  • Important trends and developments in the field, such as evidence-based practice and the use of technology in community practice, appear throughout the text.
  • Many real-world examples show students how to motivate and involve others and keep them involved in making important and necessary changes in the community.
  • Discussions of approaches to fundraising, obtaining resources, building an organized changed effort, planning for action, and lobbying help students learn how to be effective change agents.
  • Boxed features such as "Take a Moment to Discover," "Did You Know?" "Change Agent Tips," and "Capturing Concepts" promote the building of community capacity and the collaborative development of specific solutions for common community problems.
  • Current and relevant, the text reflects the needs and interests of today's students with extensive information on the value of cultural awareness and competence as well as illustrations that highlight basic concepts.

Table of Contents

1. Understanding the Challenge to Change.
2. Theoretical Frameworks for Community Change.
3. Relating Community Change to Professional Practice.
4. Putting Yourself in the Picture.
5. Knowing Your Community.
6. People--The Most Valuable Resource.
7. Power.
8. Powerful Planning.
9. Raising Other Resources.
10. Getting the Word Out.
11. Building the Organized Effort.
12. Taking Action-Strategies and Tactics.
13. Enhancing the Quality of Neighborhoods.
14. Increasing the Effectiveness of Health and Human Services Organizations.
15. Lobbying for Change.

What's New

  • Each chapter has a new feature entitled "Ideas to Action." Written by active experts in the field, each feature provides a snapshot of an actual community change event that illustrates a chapter theme.
  • A commitment to human rights and social justice has always been at the core of this book. In this edition, the author highlights human rights and social justice even more prominently to keep these issues top of mind as students consider and reflect on the book's topics.
  • Given the pervasiveness of social networking and other new communication, linking, problem-solving, and information-gathering tools, many chapters introduce and further develop aspects of e-organizing, mobilizing, and advocacy.
  • Discussion of new techniques for fundraising and resource development, along with methods for students to connect with potential contributors, address the continuing challenge of fundraising by community advocates.
  • New topics include the ability of communities and groups to examine difficult issues through dialogue and deliberation, how population-focused funds help counter the common mistake of keeping under-represented groups under-represented in matters of fundraising and resource development, and how community benefit agreements provide a tool to assure that residents, particularly in inner cities, get their share of economic growth. These and other new topics add to students' understanding of community practice and give them more options for engagement.
  • This edition presents expanded discussions of the various models of community practice. The author has also re-examined aspects of social capital, an important element in many approaches to strengthening communities and securing human rights.
  • Completely up to date, this edition includes a picture of current conditions that have a bearing on community work. Updated data, information on new regulations, introduction of innovative methods, and other features keep information relevant to the real world where students will be promoting community change.

Efficacy and Outcomes


"Homan's text is one of the most comprehensive texts for explaining the importance and value of community development as a critical strategy for building stronger, safer, and healthier communities and families. It also offers the theory and tools required for a student/practitioner to make positive change happen in the real world."

— Dan Duncan, St. Edward's University

"The text is a great foundation text for developing community change and should be considered as a text and useful resource guide for developing practice into change."

— Dr. William Dailey Jr., Fresno Pacific University


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Online Instructor's Manual  (ISBN-10: 1305586115 | ISBN-13: 9781305586116)

This detailed manual provides sample syllabi, course guidelines, in-class exercises, and chapter objectives to assist instructors in teaching the course.

Meet the Author

Author Bio

Mark S. Homan

Now retired, Mark S. Homan served as Chair of the Social Services Department at Pima Community College, where he taught for over 30 years. In addition to these duties, Mark has served as adjunct faculty and guest lecturer for colleges, universities, and training consortia in the United States, Russia, and Sweden. A strong advocate of community empowerment, Mark has worked with diverse populations in urban, rural, and reservation communities on a broad range of issues and has developed and directed several human services programs. He is the past Chair of the international Association for Community Organization and Social Administration (ACOSA), a founding member of community organizations and agencies, and has served in executive leadership roles on numerous community boards and councils. He has conducted workshops and delivered presentations on various aspects of community building and community power. The recipient of numerous awards for teaching excellence and for work with communities, Mark is also the author of RULES OF THE GAME: LESSONS FROM THE FIELD OF COMMUNITY CHANGE, which is used both as a textbook and as a practical guide for community change agents.