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Fundamentals of Contemporary Business Communication, 2nd Edition

  • Scot Ober Ball State University
  • ISBN-10: 0618645179  |  ISBN-13: 9780618645176
  • 464 Pages
  • Previous Editions: 2004
  • © 2007 | Published
  • List Price = $ 196.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Fundamentals of Contemporary Business Communication distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. Fundamentals combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. Language Arts topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs; and Mechanics in Business Writing. These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts.

Additional Product Information

Features and Benefits

  • Chapter-opening On the Job interviews reinforce the importance of effective business communication in the workplace. These interviews feature managers from a range of organizations, including Monster.com; World Wrestling Entertainment, Inc.; and The Nucon Group.
  • Communication Snapshots present up-to-date facts about business communication in the real world, such as information on employer expectations for written communication skills, the growing importance of communicating effectively with non-native English speakers, and grammar errors that executives find most distracting.
  • Communication Objectives appear in the margins to identify relevant discussions and to highlight the appropriate summary points and end-of-chapter exercises.
  • Five grammar modules appear at the end of the text in Part IV. This reference manual is detailed and complete enough to help students review and strengthen their punctuation, usage, and writing skills.
  • Activities and end-of-chapter exercises that follow the 3Ps model guide students through the assessment of a problem or a typical business scenario involving effective communication, the process of determining how to respond to the situation, and the final product--such as an e-mail or memo--created in response.

Table of Contents

I. Foundations of Business Communication
1. Understanding Business Communication
2. Contemporary Issues in Business Communication
3. Interpersonal Communication Skills
II. Developing Your Business Writing Skills
4. The Writing Process
5. Revising Your Writing
III. Correspondence
6. Routine Letters, Memos, and E-Mail Messages
7. Persuasive Letters, Memos, and E-Mail Messages
8. Bad-News Letters, Memos, and E-Mail Messages
IV. Written and Oral Business Reports
9. Planning the Business Report and Managing Data
10. Writing the Business Report
11. Making Oral Presentations
V. Employment Communication
12. The Job Search, Résumés, and Job-Application Letters
13. Employment Interviewing and Follow-Up
VI. Developing Your Business English Skills
A. Business Sentence Structure
B. Business-Style Punctuation
C. Verbs and Subject-Verb Agreement
D. Using Pronouns, Adjectives, and Adverbs
E. Mechanics in Business Writing

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cartridge - Fundamentals of Contemporary Business Communication, 2nd  (ISBN-10: 0618645225 | ISBN-13: 9780618645220)

This CD includes sample syllabi, table of contents, communication objectives, glossary, PowerPoint slides, correlation of SCANS competencies to text material, grading rubrics (objective forms to help instructors evaluate students' work), lecture outlines, additional 3Ps (Problem, Process and Product) exercises with formulated solutions, sample reports, handout masters, chapter outlines, test bank, Flashcards, glossary, and exercises. For added convenience, there are also links to the instructor and student web sites.

List Price = $.00  | College Bookstore Wholesale Price = $.00

Online Instructor's Resource Manual with Test Bank  (ISBN-10: 061860846X | ISBN-13: 9780618608461)

Available at the Online Teaching Center, the IRM includes sample syllabi, correlation of SCANS competencies to text material, grading rubrics (objective forms to help instructors evaluate student work), lecture and discussion notes, sample reports, and handout masters. The test bank contains more than 1200 test items, including multiple-choice, short answer, true/false, revision exercises, and writing items.

Annotated Instructor's Edition  (ISBN-10: 0618645187 | ISBN-13: 9780618645183)

This text provides teaching aids at point-of-use. Included in the margin notes are brief anecdotes and quotations gathered from contemporary business publications that can be used to enrich lecture material. Teaching tips and references to other resource materials can be found in the margins, as well as thumbnail PowerPoint slides and handouts that suggest when to incorporate the presentation and handout materials into the lecture.

Student Supplements

Cartridge - Fundamentals of Contemporary Business Communication, 2nd  (ISBN-10: 0618645225 | ISBN-13: 9780618645220)

This CD includes sample syllabi, table of contents, communication objectives, glossary, PowerPoint slides, correlation of SCANS competencies to text material, grading rubrics (objective forms to help instructors evaluate students' work), lecture outlines, additional 3Ps (Problem, Process and Product) exercises with formulated solutions, sample reports, handout masters, chapter outlines, test bank, Flashcards, glossary, and exercises. For added convenience, there are also links to the instructor and student web sites.

List Price = $.00  | College Bookstore Wholesale Price = $.00

Meet the Author

Author Bio

Scot Ober

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.